The document discusses 3 reasons to charge more for services: 1. People who receive free services don't take full advantage of what is offered and don't get as good results. 2. People who pay more for a service get better results because they have "skin in the game" and are more invested. 3. Businesses cannot stay in operation or continue to help others if they do not charge enough to cover their costs. The author provides an example of a neighbor who did not take advantage of or fully use free study materials and access to a boot camp. This illustrates that people value more what they pay for. The document concludes by encouraging the reader to properly evaluate their fees and charging what they are worth