This document discusses Facebook marketing strategies. It provides information on creating a Facebook page for a business to maintain contact and attract customers. It also discusses how to promote brands on Facebook through campaigns, targeting the right audience, and using Facebook ads, pixels, and other tools. Key steps are outlined for setting up ad accounts, campaigns, and posts. The document also covers audience insights, reach and frequencies, policies, and best practices for finding customers and posting jobs on Facebook.

1. FACEBOOK
MARKETING STRATEGIES

2. WHAT IS FACEBOOK MARKETING
A social media platform which refers to creating—and actively using—a Facebook page as a
communications channel to maintain contact with and attract customers.
WHAT KIND OF BUISNESS RUN THROUGH THIS
 Travel agencies
 Education portals
 E-commerce
 Small business(any kind of groceries store or something)
 Freelancing’s or more
Many other different kind of marketing is also possible here
WHAT IS BRAND AWARNEESS IN FB MARKETING
The Brand Awareness objective is for advertisers who want to show ads to people who are more likely to
recall them.

3. HOW TO PROMOTE YOUR BRAND CAMPAIGN
Step 1. Choose your objective (what kind of business you have)
Step 2. Name your campaign
Step 3. Set up your ad account (remember you need to set up a FB advertising account 1st
If you are new)
Step 4. Target your audience
Step 5. Choose your Facebook ad placements (When you select this option, Facebook will automatically
place your ads across Facebook, Instagram, Messenger, & the Audience Network when they are likely to get
the best results).
Step 6. Set your budget and schedule
Step 7. Create your add
Step 8. Confirm & Submit
These steps allow to run business well.

4. WHAT ARE FACEBOOK ADDS
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks,
impressions or actions.
HOW TO MANAGE BRAND SAFETY ACROSS FACEBOOK
 Comprehensive transparency controls so you can see where your ads may appear before running a
campaign and where your ads did appear post-campaign
 Block lists to prevent ads from delivering on specific publishers
 Brand safety certification for third-party partners to help advertisers manage preferences at scale
WHAT IS BUSINESS MANGER
Business Manager helps advertisers integrate Facebook marketing efforts across their business and with
external partners. The use of this free platform to run and track ads, manage assets such as Pages and ad
accounts, and add an agency or marketing partners to help manage the business.

5. WHAT IS AN ADD AUCTION
The ad auction is used to select the ads that will appear on your pages and determine how much you'll
earn from those ads
Example:- to drive people to your website, select Optimise for clicks bidding
Facebook automatically paces your adverts based on your budget and schedule so that they deliver
evenly throughout the duration of your campaign.
WHAT IS FACEBOOK REACH & FREQUENCIES
Reach and frequency buying is an ad buying tool that lets you purchase ad campaigns in advance while
having increased control over how many people you reach and how frequently those people see your
ads.
WHAT IS FACEBOOK AUDIENCE INSIGHTS & HOW IT WORKS
Facebook Audience Insights gives you aggregated information about two groups of people – people
connected to your Page and people on Facebook – so you can create content that resonates and easily
find more people like the ones in your current audience.

6. WHAT IS FACEBOOK PIXEL
The Facebook pixel is code that place backend on your website. It collects data that helps you track
conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to
people who have already taken some kind of action on your website.
HOW TO TARGET RIGHT AUDIENCE ON FACEBOOK
Set up custom audiences from your website. You can include all of the traffic from particular pages on
your website and exclude other traffic. Select the exact audience you want and click Create Audience.
You can include traffic from certain web pages and exclude other traffic.
WHAT IS THE DIFFERENCE BETWEEN CORE, CUSTOM OR LOOKALIKE AUDIENCE
Because while a custom audience is built with your existing prospects, lookalike audiences let you
explore and reach entirely new people who haven't heard of your business ever before, but at the same
time, they are very similar to your buyer personas and your current customer base
Core Audiences now covers information like workplace and job title, and offers expanded information
about education. Interests. We know that people have a ton of interests, and that marketers want to
reach people specifically based on them.

7. WHAT IS FACEBOOK 360
Feature which provide, 360 video is created with a camera system that simultaneously records all 360
degrees of a scene. Viewers can pan and rotate a 360 video's perspective to watch it from different
angles.
HOW TO FIND CUSTOMER ON FACEBOOK
 Post at the right time.
 Always add a picture.
 Make your posts fun by adding a creative sentence that gets the reader to think, participate, or
comment.
 Be human.
 Show off to remove fear.
 Change up the content you share.
Show your brand as a person they can relate to.

8. HOW TO POST JOB OR OTHER INFO ON FACEBOOK
Step 1: Access the Jobs on Facebook Feature. To access this feature, log in to your Facebook business page
and navigate to the content badges just below the text area where you “write something” to create a new
post.
Step 2: Add Details about the Job Opening.
Step 3: Review and Publish your Job Post
GIVE A BREIF DESCRIPTION ON AD POLICIES OF FACEBOOK
 Ads must not promote the sale or use of illegal, prescription, or recreational drugs.
 Ads must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole
discretion.
 Ads must not promote the sale or use of weapons, ammunition, or explosives.

9. THANK YOU