Key influencers on social media can significantly increase the reach of content, far beyond the followers of the original poster. An influencer who tweets a blog post to their 2,500 followers could generate over 10 million impressions, as the post is then shared and picked up by other major blogs and social networks, ultimately reaching over 14 million people total. Influencers are identified based on how fast, widely, and deeply they can spread content to their own networks and connections.

1. PASSIVES
DETRACTORS
PROMOTERS
KEY
INFLUENC
ER
THE POWER OF THE INFLUENCER
www.unfunnel.comAGILEMARKETINGINMOTION
BLOG STORY post on
website home page
20,000
unique visitors
KEY INFLUENCER
tweets story to their
2,500 followers
2.2 Million
impressions
1.2 Million
impressions
10.6 Million
impressions
MAJOR BLOG picks up story,
audience of 120,000 visitors
TOTAL REACH
TWITTER FOLLOWER posts the story on
their Facebook Wall 1,200 followers
CRITERIA FOR AN INFLUENCER
How fast can this person reach everyone in the network?
How many people can this person reach?
How many top influencers are in their network?
How often does this person connect
with their networks?
What percentage of the people
do they directly message?
total people influenced
14,020,000=