Facebook's algorithm update reduces promotional content in news feeds, favoring posts from friends and engaging content from businesses. While organic reach is becoming more competitive, brand fan pages remain essential for maintaining an online presence and facilitating customer interaction. Businesses are encouraged to publish valuable content and enhance visibility through ads to improve engagement and effectiveness on the platform.

1. What Facebook’s Algorithm Change
Means for Brands and the Future of Media

2. Organic Reach Isn’t Dead and Likes Still Matter
But YES, Reach is Dropping
* Facebook begin rolling out this change in January

3. Facebook Press Release:
One of the main reasons people come to Facebook is to see what’s happening in their
News Feeds. Our goal with News Feed has always been to show people the things
they want to see. When people see content that’s relevant to them, they’re more
likely to be engaged with News Feed, including stories from businesses.

4. Facebook Press Release:
That’s why we often look to people on Facebook to tell us how we can improve. As
part of an ongoing survey, we asked hundreds of thousands of people how they feel
about the content in their News Feeds. People told us they wanted to see more
stories from friends and Pages they care about, and less promotional content.

5. Facebook Press Release:
Now we’re bringing new volume and content controls for promotional posts, so
people see more of what they want from Pages.

6. According to people we surveyed, there are some
consistent traits that make organic posts feel too
promotional :
*Beginning in January 2015, people will see less of this type of content in their News Feeds.
1. Posts that solely push people to
buy a product or install an app
2. Posts that push people to enter
promotions and sweepstakes
with no real context
3. Posts that reuse the exact same
content from ads

7. By making News Feed more engaging for people —
with Page post creative that is more relevant to them
— we’re also creating a better platform for businesses
to reach their customers and find new ones.

8. Brand Fan pages still matter? YES.

9. 1. They offer a free, easy-to-maintain online presence for people to
discover and learn about a your brand
2. They work across desktop, mobile and tablets without requiring any
extra configuration, and contain complete information about a business
3. They also offer tools to create videos, photos and events that bring a
business’ story to life
4. Many businesses also use Pages as a customer service channel
5. Businesses should think about their Page as a cornerstone of their
online identity, not simply as a publishing service
WHY IT STILL MATTER?

10. WHY IT STILL MATTER?
They offer a free, easy-to-
maintain online presence for
people to discover and learn
about a your brand.
Remember : Not all of your prospect
consumer is passive, there’s people
who looking up your brand on
internet (especially in social media)
and they really need to talk to you.

11. WHY IT STILL MATTER?
They work across desktop, mobile and tablets without
requiring any extra configuration, and contain complete
information about a business
Remember : Only on Facebook you can build brand platform for FREE

12. WHY IT STILL MATTER?
They also offer tools to create videos,
photos and events that bring a
business’ story to life
Remember : Without social media, you can only do
One way communication via TVC, Radio, Billboard.
Now, you can tell your brand stories.

13. WHY IT STILL MATTER?
Many businesses also use Pages as a
customer service channel
Remember : 24 hours customer service that can
serve ‘best answer’ anytime and anywhere for your
every consumer questions.

14. WHY IT STILL MATTER?
Businesses should think about their
Page as a cornerstone of their online
identity, not simply as a publishing
service
Remember : When not only find your brand on
timeline, they’re also step into your account and see
your timeline content.

15. So, every brand story should be
boost with ads (paid advertising)
to be heard ?

16. SOCIAL MEDIA IS PLACE FOR PEOPLE TO CONNECT TO EACH OTHER
WHERE BRAND CAN ALSO PRESENT THEIR SELF.
IF FACEBOOK DON’T CHANGE THEIR ALGORITHM. NEWSFEED WILL
BE LOADED WITH SALES & PROMOTION POST THAT COULD MAKE
PEOPLE DON’T WANT TO GO TO FACEBOOK.
WHEN NOBODY GO TO FACEBOOK, ALL OF YOUR INVESTMENTS WILL
BE GONE. SO, THIS CHANGES IS ACTUALLY FOR YOU TO (BRAND).
PLEASE KEEP IN MIND :

17. Organic reach refers to how many
people you can reach for free on
Facebook by posting to your Page
Let’s redefining
about ‘organic reach’
IT’S NOT DEAD
BUT IT’S MORE
COMPETITIVE

19. Is organic reach dropping because Facebook
is trying to make more money?
No. Our goal is always to provide the best experience for the
people that use Facebook. We believe that delivering the
best experiences for people also benefits the brand that use
Facebook. If people are more active and engaged with
stories that appear in News Feed, they are also more likely
to be active and engaged with content from businesses.

20. 1. Fans make your ads more effective. When an ad
has social context — in other words, when a
person sees their friend likes your business —
your ads drive, on average, 50% more recall and
35% higher online sales lift.
2. Fans also make the ads you run on Facebook
more efficient in our ads auction. Ads with
social context are a signal of positive quality of
the ad, and lead to better auction prices.
3. You can use insights about your fans — like
where they live, and their likes and interests —
to inform decisions about reaching your current
and prospective customers
4. Fans can give your business credibility. More
fans, more people desired & trust to follow.
I paid good money for my
f a n s o n F a c e b o o k
tommorow, and now I can’t
reach as many of them.
Number of fans doesn’t
important anymore?

21. So, how should I use Facebook for my business?

22. Publish only great content — content that
teaches people something, entertains them,
makes them think, or in some other way adds
value to their lives
WHY: Organic content still has
value on Facebook. We hope
from small organic reach we can
get maximum engagement
(comment, likes, share) so our
edge rank will be good.

30. Key Takeaways
1. Facebook (social media) is still the best platform for two-way
communication. from brands to the audience
2. It’s cheaper than massive advertising, easy to maintain and free
3. Organic reach is not dead but newsfeed is more competitive
4. Publish only great content and boost it a little bit with post
engagement ads to trigger organic sharability

31. Thanks.