The document emphasizes the importance of tracking success in online marketing using Google Analytics, highlighting key metrics such as bounce rate, sessions, time on site, new vs. returning users, and unique users. It also provides a simple marketing hack using Alexa to analyze website performance and factors contributing to success. Understanding these metrics is crucial for improving online marketing strategies.

1. How To Actually
Track Your Success

2. You Can’t Manage
What You Can’t Measure
In marketing, numbers are everything!

3. Tracking Your Success Online
May Be Confusing
There are a lot of
jargon, terms and
different tracking
metrics.

4. They’re Not As Daunting As You Might Think
They’re just...new.
The Internet, as a platform for
marketing, is fairly new—and
with that comes new terms,
phrases, and words as well as
methods for measuring success.

5. Google Analytics: A Tool You
Can’t Live Without
If you don’t have it yet on
your website, sign up today!

6. Key Google Analytics Metrics
To Track Your Success

7. Bounce Rate
• The percentage of people who
visited a page on your site
but left (“bounced”) without
moving onto another page.
• In the strictest sense, a high
bounce rate is not ideal, but
this doesn’t necessarily apply
in all cases.

8. Sessions
• Counts how many times a user
interacts with your content for a
given period of time.
• A high average is ideal, but it
will really depend on the
purpose of your website.

9. Time on Site
• This can measure how engaging your
site is.
• Take note that not all pages are meant
to have a high time on site.
• This is a good way to determine
whether or not your content is able to
capture the attention of your audience.

10. New Vs. Returning Users
• Measures how many people
who are visiting your
website are new and how
many people are returning.
• While drawing new site
visitors to your website is
essential, measuring how
many people come back to
your website is also
important.

11. Tracking Unique Users
• Track your site’s unique
users month-to-month.
• If you observe an
increase in your unique
users for the month,
check to see what
elements are contributing
to this.

12. Your Seriously Simple Marketing Hack
1. Go to www.alexa.com
2. At the bottom of the landing page, type in the
name of a particular website—it can be any
website you frequently visit, the biggest brand
in your industry, or a competing site.
3. Review the results and study the factors that
contributed to their site’s success.
Understanding the results you want means
gaining a better perspective on the steps that
you need to take to achieve them.

13. For More Information Visit:
www.SeriouslySimpleMarketing.com