The document discusses the evolution of social media and e-commerce in the 21st century, emphasizing the accessibility and cost-effectiveness of social media marketing for businesses. It outlines various platforms like Facebook, Twitter, LinkedIn, Instagram, and blogging, detailing their roles in promoting brands and driving traffic. Additionally, it explores strategies such as inbound and viral marketing, while addressing challenges, costs, and future trends in the landscape of social media and e-commerce.

1. Social Media & eCommerce
The evolution of Businesses in the
21st Century

2. Before the World of Social Media?
4

3. Why Social Media Marketing?
● Simple Access to the
Mass
● Community Oriented
● Little to No Cost
● Accessibility
● No barrier to Entry
4

4. Social Media 101
Our Innate need for connection and relationships
Communications & Connections
Easily accessible to the mass
Easily Operated by a single user
Real Time information
4

5. Facebook
Ability to upload video and other downloadable content
Ability to create company pages that are easy to create and easy to
maintain
People use Facebook to personally market themselves.
Connections easily maintained
Used for Personal Selling
Special Advertising
2

6. Twitter
Tweet
Discover
Easy to advertise and to build things such as
brand, brand recognition, and, customer
needs
Brand Pages
Publicity
Customizable options
2

7. LinkedIn
Job History as currency
Resume/personal selling
Professional Networking
Personal selling

8. 2

9. Instagram & Pinterest
Instagram
Giveaways
Like2Buy Platform
http://like2b.uy/nordstrom
Pinterest
Smart Feed
Optimize your username
2

10. Blogging
Benefits of business blogs for marketing
1. Helps drive traffic to your website
2. Helps convert that traffic into leads
3. Helps establish authority
4. Drives long-term results
3

11. Blogging Tools
1. Easy to use
2. Fast way to connect with other companies and potential clients
3. Connect with people all over the world
3

12. eCommerce 101
eCommerce is an internet-based retail or
distribution channel to supply goods,
products, or services.
Primarily through a designated website.
Chances are, you used eCommerce at one
point in your life
3

13. Website eCommerce
Small Businesses
Replacement of brick and mortar stores?
Cost & Expenses
eCommerce Website
Low as $100 for small start-up businesses
No physical maintenance
Fewer barriers of entries
Google
3

14. Let’s put it all together!
Let’s talk about Strategies & Systems!
How are businesses using social media & ecommerce to generate more sales?
4

15. Strategy Model - Inbound Marketing
Value Driven
Content is packed with valuable
information
Educational
Builds credibility and trust
Guides the Prospect through
their natural buying process
4

16. Sam’s Story! - Real Life Example
+
4

17. Strategy Model - Viral Marketing
Not necessarily for gaining sales
Best for building awareness
Packed with emotional & personal
content
Humour
Sad Stories
Inspirational
4

18. Example of Viral Social Media Strategy
4

19. Strategy - Sales Base Marketing
Aggressive and Direct to the point
Fast Credibility & Rapport
No need for extensive Pitch
Solution Based
Generally Price sensitive
Grabbing Attention
4

20. Example of Sales Based Strategy
4

21. 4

22. Examples of Businesses Using These Strategies
1
● $25 dollar gift card given for
taking a survey.
○ Allows Chipotle to connect to
customers
● Mobile App
● Delivery
○ Companies such as Postmates
partner with Chipotle to deliver
food.

23. 1
● http://www.chipotle.com/boorito
● https://twitter.com/ChipotleTweets

24. 1

25. Top Internet-based Companies in the World
1

26. Threats to Social Media? & its Flaws?
Big Businesses and their challengers
Security Vulnerabilities
Oversea Hackers & Attacks
Generation XYZ
Degradation of real life social interactions
Content stays on the internet FOREVER!
1

27. Traditional Marketing Vs. Social Media
Expenses Comparison
Chart shows how
much it costs to
reach 1000 people.
1

28. The Future of Social Media?
Virtual Reality and Augmented Reality
Allows Wearable technologies to implement social media
features
i.e. Google Goggles, Microsoft Hololens
App Centered
Social Media sites are now focused more on mobile
approach
App Developments
All-Inclusive
4

29. Discussion Questions
1. Will Social Media completely oust the traditional forms of marketing?
2. Do you think social media marketing is effective?
3. How do you believe Social Media will evolve?
4. What ways will ECommerce change/what will it look like in the future?

30. Sources
1. Joel, M. (n.d.). Six pixels of separation: Everyone is connected : Connect your business to everyone. 2009
2. Kwak, Samuel. Social Media Marketing Strategies eBook. June 2015. Retrieved September 29th 2015.
3. Hubspot. Inbound Marketing: The New Age of Marketing. 2015. Retrieved October 7th 2015
4. Marketing 101 – Social Media vs Traditional Media [INFOGRAPHIC]. (n.d.). Retrieved October 7, 2015.
5. Traditional Media vs. Social Media Advertising - Cost Comparison. (n.d.). Retrieved October 7, 2015.
6. http://www.business2community.com/pinterest/pinterest-smart-feed-implications-businesses-01035980
7. http://like2b.uy/nordstrom
8. http://mediafunnel.com/twitter-uses/twitter-brand-pages/
9. List of Largest Internet Companies https://en.wikipedia.org/wiki/List_of_largest_Internet_companies
10. Bloomberg Businessweek: Block This. October 5th 2015. Retrieved October 20th 2015,
11. http://www.networksolutions.com/education/what-is-ecommerce/
12. http://www.strikingly.com/blog/guide-linkedin-one-click-resume-builder/
13. https://www.chipotle.com/
14. https://smallbusiness.fedex.com/content/fedex/topics/grow-e-commerce/get-started-online.html?cmp=KNC-1001816-23-1-950-1110000-US-
US-EN-NBZ1863Z04ZECOM&s_kwcid=AL!3806!3!79081228928!b!!g!!e-commerce&code=E-
Commerce_Broad&ef_id=Vi42XAAAAf6GGVY9:20151026141908:s
15. Dollar Shaver Club Promotion Landing Page http://try.dollarshaveclub.com/compare-
sem/?utm_source=google&utm_medium=cpc&utm_term=shaver%20club&utm_campaign=branded-
usa&cvosrc=cpc.google.shaver%20club&matchtype=e&mobile=&creative=39908044430&adposition=1t2&gclid=Cj0KEQjwnrexBRDNmZzNk
f7c4c4BEiQALnlxhSn1NqsFRr-LBX5Cc8ymmNQhso-gSSiD96iMJqEZ_FYaAqa78P8HAQ