The document provides examples of social media frameworks and some design principles for developing frameworks. It describes three example frameworks: Where are the Joneses?, Riot, and Purefold. Each example highlights key learnings. It then discusses four components of frameworks: editorial, technology, commercial, and operations. Finally, it outlines some design principles, including considering the balance between the four components and finding raw material from social media opinions to create value through reuse of information. The overall goal is to move away from an information theory view of communications towards a transaction design approach.