This presentation by Bridget L. Brandt is designed to lead a class in a great discussion about retaining great volunteers.

1. Nonprofit 101
Donor Experience 101
Bridget L. Brandt

2. HELLO!
Bridget L. Brandt
Donor Experience 101
#bridgetlbrandt
I don’t know everything, but
I’m usually right…and always
funny! 

3. What we are going to do today…
1 Learn why great volunteers matter
2 Listen to ways to keep great volunteers
3 Discuss strategies we can implement

4. Why do this?1

5. The Harsh Reality
#bridgetlbrandt
VOLUNTEERS
VOLUNTEERS

6. So let’s do something!2

7. 1. Survey Volunteers
2. Accept the Feedback (No
excuses allowed!)
3. Make the changes to
serve your customers
#10 Face it. Maybe your baby is
UGLY.

8. Tactic #9
Set Your Team Up for Success
•Fast Facts
•Who to call
•Who does What
•Emergency Management
•FAQs
#bridgetlbrandt

9. Set Your Team Up for Success
#bridgetlbrandt
Create a Fact Sheet-
 Mission statement: Include a brief statement on what your nonprofit does
 Summary of programs: Outline what programs you offer
 Summary of clients served: Include who you serve and how many
 Annual budget: In addition to your budget, let them know where donations
can be sent
 Legal status: Include a statement on your status like “ABC Nonprofit is a
Texas nonprofit corporation; it is tax-exempt under Internal Revenue Code
section 501(c)(3)”
 Ways to help: Let individuals know how they can help your nonprofit
accomplish its mission whether its donating, volunteering, or fundraising
 Contact information: Include names, email addresses, mailing address,
and website address

10. Tactic #8
Stay in Touch
Newsletters- While often unread, it is a great
way to keep your name (awareness) high for
your organization
Email marketing- Volunteer focused
Events- Great way to connect in person with
1:Many
In person visits- BEST and always will be
(Connect/Network)
#bridgetlbrandt

11. Tactic #7
Use Technology to Help
What:
Volunteer Spot
Why:
Track Volunteers
Easy Sign Up
Reminder Emails
Efficiency Efficiency Efficiency
#bridgetlbrandt

12. Tactic #6
Stalk Your Donors
#bridgetlbrandt

13. Tactic #5
Get Social
Be where your customers are!
1. Social ads
• Facebook Ads Resource
2. Infographics to share
• Hubspot How to Use Power Point to Create Infographics
3. Engage and Monitor
• Hootsuite
*Eloqua 2011

14. Tactic #4
Use Video to Educate
Bandicam
PowToon-
http://supportbehindthebadge.org/
Tips:
•Post on You Tube and your site
•Keep it short
•End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf

15. Tactic #3
One Bad Apple
#bridgetlbrandt

16. Tactic #2
Their time is just as valuable as your time
#bridgetlbrandt

17. Show your appreciation
in many ways, as often
as you can.
Tactic #1
“The deepest principle in the
human nature is the craving to
be appreciated.”
-William James

18. Bonus Tactic- Hand write thank-yous.
#bridgetlbrandt
THANK YOU

19. Donor Experience 101
Bridget L. Brandt
What I do to keep GREAT Volunteers!

20. THANK YOU!
BRIDGET L. BRANDT
Facebook: https://www.facebook.com/donorexperience101
WWW.DONOREXPERIENCE101.COM