This document discusses social media marketing strategies for small businesses. It addresses common concerns small businesses have about social media not being relevant to them since they don't have millions of customers. However, it notes that social media is the new word of mouth and can help drive engagement, encourage repeat business and referrals. It provides tips for small businesses on setting reasonable social media goals and expectations, using their email lists to promote their social media presence, looking professional on social media, and measuring their results.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
This is a PPT presentation we use to introduce social media marketing concepts and best practices to B2B companies, who often have technical products and complex sales. This primer is designed to be a conversation starter - to be followed up with a more specific proposal for the program.
IIMC Talk on Digital Marketing Mix by Aji Issac (CEO, TechShu.com)Aji Issac
Aji Issac (Founder & CEO, TechShu - End to End Digital Marketing Agency) talked about Digital Marketing Mix for different type of companies and different phases of business. The video will also be uploaded soon.
Email Marketing for Nonprofits: Supporting Your C.A.U.S.E. | iContactiContact
Hank Hoffmeier, iContact's Strategic Insights Manager teaches nonprofits how to Create Awareness Using Strategic Email (C.A.U.S.E.). As a nonprofit organization, your focus needs to be on fulfilling your mission. An email campaign is the marketing workhorse that will help you increase community awareness, donations, event registrations, and volunteer participation.
You will learn:
1. Why email marketing is the best and most affordable marketing channel for nonprofits
2. Which design template layouts and content will help your cause
3. How to effectively target your subscriber audience and improve your results
This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Using Social Media to Stand Out From the E-tailing CrowdPaul Gillin
In the crowded and competitive online retail market, success is all about defining a unique position in the minds of your customers. Price and selection are commodities; these days customers must want to do business with you. That means your culture and your people are your greatest asset.
Social media tools present new opportunities to stand out from the crowd. Wouldn't you like to have the e-mail the customers actually look forward to receiving? You can enjoy that privileged position when you unleash the creative voices in your organization, involve your customers in the conversation and spread the good word through e-mail marketing. These days, culture and service drive sales. The key is to find your voice and amplify through all the channels you can. Paul Gillin looks at how successful retailers are using the new tools of online publishing to
reinvent customer relationships.
Join us to preview results from the fourth edition of the The Social Customer Engagement Index, sponsored by SAP, an exclusive whitepaper being released later this year. In late 2013, we surveyed our audience on the use and effectiveness of social media tools for customer service. Results show that as companies gain more experience and further integrate social into service processes and teams - and align social service strategies more closely with the organization’s overall customer engagement strategy – they are seeing more positive impact from their efforts. Additionally, a greater number of service interactions are taking place over social channels. But even as the percentage of social service interactions increases, it still lags far behind traditional service channels like email and the phone.
Join us as we analyze the results and discuss how companies are succeeding or failing in integrating modern communication into their service strategies.
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
This is a PPT presentation we use to introduce social media marketing concepts and best practices to B2B companies, who often have technical products and complex sales. This primer is designed to be a conversation starter - to be followed up with a more specific proposal for the program.
IIMC Talk on Digital Marketing Mix by Aji Issac (CEO, TechShu.com)Aji Issac
Aji Issac (Founder & CEO, TechShu - End to End Digital Marketing Agency) talked about Digital Marketing Mix for different type of companies and different phases of business. The video will also be uploaded soon.
Email Marketing for Nonprofits: Supporting Your C.A.U.S.E. | iContactiContact
Hank Hoffmeier, iContact's Strategic Insights Manager teaches nonprofits how to Create Awareness Using Strategic Email (C.A.U.S.E.). As a nonprofit organization, your focus needs to be on fulfilling your mission. An email campaign is the marketing workhorse that will help you increase community awareness, donations, event registrations, and volunteer participation.
You will learn:
1. Why email marketing is the best and most affordable marketing channel for nonprofits
2. Which design template layouts and content will help your cause
3. How to effectively target your subscriber audience and improve your results
This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Using Social Media to Stand Out From the E-tailing CrowdPaul Gillin
In the crowded and competitive online retail market, success is all about defining a unique position in the minds of your customers. Price and selection are commodities; these days customers must want to do business with you. That means your culture and your people are your greatest asset.
Social media tools present new opportunities to stand out from the crowd. Wouldn't you like to have the e-mail the customers actually look forward to receiving? You can enjoy that privileged position when you unleash the creative voices in your organization, involve your customers in the conversation and spread the good word through e-mail marketing. These days, culture and service drive sales. The key is to find your voice and amplify through all the channels you can. Paul Gillin looks at how successful retailers are using the new tools of online publishing to
reinvent customer relationships.
Join us to preview results from the fourth edition of the The Social Customer Engagement Index, sponsored by SAP, an exclusive whitepaper being released later this year. In late 2013, we surveyed our audience on the use and effectiveness of social media tools for customer service. Results show that as companies gain more experience and further integrate social into service processes and teams - and align social service strategies more closely with the organization’s overall customer engagement strategy – they are seeing more positive impact from their efforts. Additionally, a greater number of service interactions are taking place over social channels. But even as the percentage of social service interactions increases, it still lags far behind traditional service channels like email and the phone.
Join us as we analyze the results and discuss how companies are succeeding or failing in integrating modern communication into their service strategies.
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
Synthesio at Monitoring Social Media Bootcamp, London, 2010Our Social Times
Synthesio's presentation from Monitoring Social Media Bootcamp, London, 31st March 2010. Synthesio offers multi-language monitoring for global companies.
Synthesio and Microsoft discuss how to find the pulse of your customer with social media monitoring.
Catriona Oldershaw, Managing Director UK, Synthiseo &
Vaqar Khamisani, Customer and Partner Experience Manager, Microsoft.
http://www.socialmedia-forum.com/europe/
Social Intelligence: How to Make Your Digital Campaigns SmarterMarketo
Check out this presentation featuring expert marketing experts from Marketo and Synthesio! You'll discover how today’s top brands are using social intelligence to listen to customers across social channels, better understand their needs and build smarter and more engaging marketing campaigns.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Building lasting relationships with your existing customers and members drives business success. Making that happen is called "Engagement Marketing." Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.
Josh Mendelsohn's (Constant Contact) presentation from Social Media Marketing & Monitoring 2011 New York. An excellent guide to integrating social media marketing and email.
This information packed seminar reviews the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing.
What social media marketing really is and why it’s important;
Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;
How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;
How to incorporate it into your business life without losing productivity.
From Constant Contact Authorized Local Expert and Platinum Solution Provider, Kim Butler, The URL Dr.
Mark Schmulen of Constant Contact explains how SMBs can use social media monitoring to increase sales and reduce marketing costs. Presentation taken from Monitoring Social Media Boston, 5th Oct 2010.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
The Power of E-Mail Marketing - Constant Contact at ExhibitCraftExhibit Craft
Today, more than ever before, business success is measured by the strength of the relationships each business builds.
You'll learn how to build those relationships using easy, inexpensive and
highly effective email marketing! We will explore the basics of what e-mail marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.
This seminar was presented by Wendi Caplan-Carroll of Constant Contact at ExhibitCraft in Wayne, NJ.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Philip Sheldrake (Influence Crowd/Meanwhile) explains how companies should plan and implement a social PR strategy that fits their needs and structure.
Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.
Seminar description:This seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. We will talk about: What social media marketing really is and why it’s important;Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;How to incorporate it into your business life without losing productivity.
In today’s seminar, we will learn:What is Social Marketing?Why Market Using Social Media?How to do it well: Best Practices for Social Media Marketing for Small BusinesesManaging your activity and timeNote to RDDs: You can describe the agenda in three simple words: Manage, Monitor, and Measure. Major themes throughout are:SMM is about “reach, with endorsement”SMM is about “social word-of-mouth”
If you have concerns, you’re not alone. Many small businesses think:(Click) Social Media Marketing looks interesting, but… I will never have a million customers or even 5,000….(Click) Using new, inbound marketing tools sound great, but… I will never write Thought Leadership articles….(Click) Paying close attention to what’s being said on social media sounds useful, but… I’ll never have a dedicated staff to do it right…(Click) I hear about new networks everyday, but… I just don’t have the time to stay current
The Influencer of Today has Changed: It’s now you or meIt’s Word-of-Mouth in the digital age:It’s easy to share and forward messagesReach more people, quicklyPositive endorsements help your brandNegative feedback can hurt your brandYour Fans and Followers can Become Your Brand Ambassadors, Endorsing You and building long-lasting positive buzz
Set reasonable goals and expectations.As a small business owner, set reasonable goals that match expectations and investments of resources and time. The more time and resources you devote to Social Media Marketing, the greater your yield! Realistically, accept that Social Media Marketing is not instantaneous. You do need to invest some time and resources before you reap rewards, and not all of your customers will engage. However, you can:Drive engagement (action/commentary/feedback/sharing) with your base of passionate customersEncourage repeat businessEncourage referralsGet online endorsementsReach new customers through online, word-of-mouth marketing.
(B2C) Dingo Pet Supply, ran a promotion in order to build community and grow their contact lists.They collected the email address of all participants,They got everyone to like them on FacebookThey didn’t have to give half the proceeds to a third party. They reached 6k+ Likes and more than 15k subscribers![Backstory: they had 330 fans on Facebook and wanted to get to 5,000. They offered a $20 certificate to everyone who Liked them on Facebook and submitted their email address through their Facebook Page using the CTCT JMML app. Customers would only be sent the $20 certificate if they helped Dingo get to 5,000 likes. Dingo promoted the campaign through Facebook, Twitter and Email and used social media to keep their followers up to date on the progress and to encourage them to share the campaign with their social media followers and even blog readers. It only took Dingo 3 days to go from 330 Likes to over 5,000 Likes. They are now running the same campaign with a target of 25,000 Likes.]
Intro: “Raise your hands: how many people here already using Facebook? LinkedIn? Twitter? Etc.” (Effect should be: several using Facebook, less using LinkedIn and Twitter.)Let’s talk a little but about some best practices surrounding creating a presence using Social Media Marketing. First, decide where you should be. There are hundreds of social media tools and networks. Popular social media networks make it easy for small businesses and organizations get started in the social media marketing work in cost-efficient (often free!) and resourceful way. Today we will focus on the “big three” – Facebook, Twitter, and LinkedIn. For the small business or organization just getting started, (click) it makes sense to start on Facebook. After that, the most important thing to do is ask your customers. We’ll speak to ways to do that later in the presentation…Today’s seminar will mention several of these popular tools. To get more comprehensive information about specific tools or social media in general, I encourage you to visit the Social Media page/tab on Constant Contact’s website: http://search.constantcontact.com/social mediaThere, you can find everything from: blogs, guides, Hints & Tips, podcasts, Frequently Asked Questions, and webinars that will answer all your tool-specific questions.
Announce your new presence in your newsletter with a clear Call-to-ActionInclude standard links in every email campaignAlways include a share bar in every email. Make it effortless for your network to share your great content
Make sure your presence looks good: make your profiles polished and professional-looking.Complete your business profile with a: description, clear contact information, your website URL, and a Join-My-Mailing-List tab/information;Include your website URLBrand the presence: add your business logo, pictures, and a backgroundAdd starter content! It’s important to populate your social media profiles with interesting, relevant content before you begin inviting folks to fan, follow, friend, and link to you.
You know what conversations to start – they’re the same conversations that you have when you speak with a new customer, member or prospective client. Draw from your experience and expertise to facilitate conversations and exchanges amongst peers. Starting informal conversations will help you learn what is meaningful to your customers – what engages them!A simple way to begin? We’ve said it before: just say “thank you” - online, publically - to anyone to says something nice about you.
Do you need to spend a lot of time doing social media? Good Advice from Gail Goodman, CEO of Constant Contact:“Keep your time spent in-check; doing social media right does not mean doing it a lot.”It is important to stay active: 15 minutes a day, 3 times a week is more than most small business. Probably the biggest mistake those new to social media can make it to be inconsistent with engagement. Schedule and commit time to engage with customers and prospects.If you tweet too much; people might not think you are serious about your business Note to RDDs: the statistics on the right contradicts the best practice we mention – explain this by mentioning that we at Constant Contact are anxious to dispel this myth that social media marketing done right means spending more and more time. Doing it right means NOT spending a lot of time doing it. For larger companies, the former may be true, aggregating various departmental objectives and efforts. However, for small businesses and nonprofits, we believe it can be done in significantly less time, especially when using time-saving tools like NutShellMail.
When you’re just getting started monitoring and listening to what is being said about you, there are several easy and free tools at your avail:Google Alerts: Google Alerts allows you to “save” keywords. Google Alerts will then send you an email anytime your keyword matches with new content found on the web.HootSuite: a social media dashboard for teams used to gather intelligence, search, etc.TweetDeck: a real-time browser, connecting you with your contacts across multiple social platforms such as: Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz, etc.RSS: Real Simple Syndicate. Use a web reader (such as Google Reader) to “pull” new content to you in real time. You can apply an RSS feed from newspapers, blogs, and most content distribution channels. Last but note least: NutshellMail: (more in the next slides)
When you’re just getting started monitoring and listening to what is being said about you, there are several easy and free tools at your avail:Google Alerts: Google Alerts allows you to “save” keywords. Google Alerts will then send you an email anytime your keyword matches with new content found on the web.HootSuite: a social media dashboard for teams used to gather intelligence, search, etc.TweetDeck: a real-time browser, connecting you with your contacts across multiple social platforms such as: Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz, etc.RSS: Real Simple Syndicate. Use a web reader (such as Google Reader) to “pull” new content to you in real time. You can apply an RSS feed from newspapers, blogs, and most content distribution channels. Last but note least: NutshellMail: (more in the next slides)
NutshellMail from Constant Contact is an easy, free way to monitor all your social media activity in minutes a day.NutshellMail is a free monitoring tool that brings a summary of your social network updates to your inbox in a single email on your schedule.NutshellMail allows you to easily monitor and track your page insights (how many new friends, fans, followers, comments, Likes, etc.) You can get all your Facebook Birthdays, Photos, Friend Requests, Wall Posts, News Feed, Event & Group Invites, and Messages all in one interactive email. This means that you don’t need to go to each separate social media site to manage your activities: it allows you to see everything in one summary. You can then engage without leaving your inbox!