The document outlines strategies for developing business-oriented communities using social media, emphasizing simplicity and the importance of sharing relevant content. Key steps include listening to potential influencers, defining the right platforms, and generating valuable content to engage audiences. Additionally, it discusses measuring success through digital indicators and managing risks in community interactions.

1. Developing Business OrientedCommunitiesUsing Social MediaMarch2011Daniel Tártaro // daniel.tartaro@gmail.com // @dtartaro

2. agendaThe Golden RuleAbout Online Community

3. Basic steps for online communitiesdevelopment

4. Listenup

5. Define therightplatforms

6. Generategreatcontent

7. Rewardyouraudience

8. Measure it

9. Managing a digital community

10. Howabouttherisks?The Golden Ruleabout online community

11. It’sallaboutsimplicity!ContentsharingamongfriendsContentsharingamongbusiness network

12. What do theyhave in common?XRelevantcontentisthekeyingredient

13. Basic Steps for Online CommunityDevelopment

14. Start listening(andidentifypossibleinfluencers)

15. Adobe – Social ListeningAdobe on Social Targeting463 highlyrelevant bloggers

16. Monitor between 200 and 600 conversationsdailyDefine therightplatforms(where are myprospects?)ConsPlatformsPros+ 600MM usersworldwide

17. Customappsdevelopment

18. Originallymade for personalusage

19. Reallyeasytoengage

20. Aggregatesall social content