This document outlines lessons learned from developing a modern product management practice quickly. It discusses the importance of empathy, building trust with leaders by demonstrating value through metrics, focusing on important rather than unimportant priorities, iterating frequently by shipping in slices and reducing dependencies. The overall message is that developing such a practice is a journey that requires patience and learning from mistakes through iteration.

1. How Not to Develop a Modern Product
Management Practice at Speed
JanaWerner
Tesco Bank
@JanaWernersays
linkedin.com/in/janawerner1/

2. It’s a journey…
Kubler Ross Curve
Jonathan Smart "TheYin andYang of Speed and Control" 12 June 2017

3. Lesson Learned #1
"When you are one step ahead you're considered a
visionary, when you’re two steps ahead a lunatic"

4. Lesson Learned #1
- Empathy & patience
- Make it easy
- Relationships & trust
- Demonstrate success
"When you are one step ahead you're considered a
visionary, when you’re two steps ahead a lunatic"

5. Lesson Learned #2
Pick something important-unimportant

6. Lesson Learned #3
Gain the trust of your leaders & Demonstrate value

7. Lesson Learned #3
Gain the trust of your leaders & Demonstrate value
- Metrics
- Take time to support and educate at the top
- FromTask toValue

8. From To
Outputs Outcomes
Delegate solutions Give people problems to solve
Obstacles Opportunities
Many priorities Few aligned priorities
Perfection Excellence
Big Release Iterate, Ship in Slices
Straight no How might we?
Solve for all scenarios, ,markets and edge cases Segment scenarios/customers, serve and scale out
Low failure tolerance Learn & adapt
Hierarchy Self organisation
Silos Collaboration
Learned helplessness Empowerment
Fear & Blame Psychological safety & Radical candour
Decision making by committee & escalation Decision Courage
HIPPO decisions Decisions based on empirical evidence
Bureaucracy & Presenteeism Information and value
Manage Process Appropriate Process to deliver Value fast
Power Points Conversations
Competence Learning obsessives
Our Principles
Everything we do promotes the shift from left to right

9. Lesson Learned #4
Get used to iteration

10. Lesson Learned #4
Get used to iteration
- Reduce upfront high fidelity for non-critical elements
- Evolve your processes for iteration
- Take compliance with you
- “work your way to a new way of thinking, don’t think
your way to a new way of working”

11. Lesson Learned #5
Minimise minimise minimise dependencies

12. Eventually you will get there….. and start again
#1 Empathy, trust, ease
#2 Prove success
#3 Metrics & Mindsets
#4 Iteration
#5 Dependencies

13. Thanks for joining
linkedin.com/in/janawerner1/
@JanaWernersays