WeWork's core values are: 1) Obsess over customers and earn their trust by paying attention to their needs over competitors. 2) Respectfully challenge decisions and provide constructive criticism, even when uncomfortable. 3) Fail fast and take calculated risks to move quickly in business since decisions are often reversible without extensive study.

1. 19LABS Confidential © 2016
How WeWork
1
Customer:
Obsession
Start with the customer and work backwards. Work
vigorously to earn and keep customer trust. Pay attention to
competitors, but obsess over customers.
Constructive
Criticism
Respectfully challenge decisions when you disagree, even
when doing so is uncomfortable or exhausting. Do not
compromise for the sake of social cohesion.
Bias for Action
Fail Fast Forward
Speed matters in business. Many decisions and actions are
reversible and do not need extensive study. We value
calculated risk taking.
Hire: Smart +
GetThings Done +Take Risks
Raise the performance bar with every hire and promotion.
Recognize exceptional talent and willingly move them
throughout the organization. Coach & Develop your people.
Simplicity & Straightforward
Win consumer through simple solution. Resist the
temptation to complicate the experience and offer too
many options. Communicate with consumers in a
straightforward, respectable way
Surprise & Delight
Under Promise and over deliver. Small positive surprises
that make your customers fall in love with the experience.
Quality:
Everything
Have relentlessly high standards — even if some may think
these standards are unreasonably high. Bad quality is like
cancer– it spreads to other areas. So don’t tolerate
mediocre work anyplace in the organization.
Think:
Big & Differently
Thinking small is a self-fulfilling prophecy. Create and
communicate a boldly, clearly and inspire results. Don’t
hesitate to think differently and look around corners for new
ways to do things.
Learn
Be Curious and ask Why?
Always seek to improve yourself. Be curious about new
possibilities and explore them. Practice the 5 Whys – it’s the
only way to really understand cause and needs
Customers Process People
Details
The best and most creative solutions to challenging problems require knowing the details. Operate at all levels, stay connected to the details and be skeptical when metrics and anecdote differ.
Timing
Timing is everything. From Technology maturity. Technology Cost. To Business relationships. Turn every “What” question into “When ?’ and decision making will be much easier