This document outlines challenges faced by salesforces and proposes developing people skills to improve sales excellence. It identifies key challenges as retaining market leadership, predictable sales growth, talent retention, and an increasing competitive environment. The document proposes using an EQ model to develop people skills, with a focus on self-awareness, self-management, social awareness, relationship management, and sales leadership. It provides details on traits within each area that can help salesforces improve people skills and achieve sales excellence.