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Speed Dating + TRUE NORTH tool to simplify your challenges
The document outlines strategies for improving innovation and clarity in organizations, highlighting the importance of strategic alignment and clear objectives. It discusses a series of speed dating exercises designed to help participants articulate their innovation goals and constraints, using Wendy's as a case study for healthy fast food positioning. Additionally, it presents a new program, Sprintz.Work, aimed at enhancing management skills through practical, hands-on learning experiences.
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Speed Dating + TRUE NORTH tool to simplify your challenges
- 2. Today is anExperiment!! • 3 Speed Dates • A Cool Tool • An Offer to Work Together
- 3. If you don'tknow where you're going, every road will get your nowhere
- 4. The Facts • 90%of Leaders think a good strategy has an impact on business success, but barely 25% of them have a strategy • Only 55% of the middle managers can name even one of their company’s top five priorities • In a little of 70% of companies innovation result go down when employees are given more autonomy. (Why they don’t know what they should be doing)
- 5. In our 4year study with close to 500 companies on drivers of innovation success… Strategic alignment is the single best predictor of success
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- 7. “Wendy’s Mission isto deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.”
- 8. SETTING COMMANDERS INTENT HOWDO YOU KNOW YOU GOT IT RIGHT? 1. Find a ‘purpose’ (the story) for the organization 2. What do you want 3. What don’t you want YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING
- 9. Reflection time • Howare your innovation objectives clearer than Wendy’s ? • 1 minute.. what would you tell a new person 9
- 10. Speed Date #1 Youare going to be split in random groups of 3 You’ll have 2 roles: Presenter and Feedback Everyone presents/ everyone provides feedback You have 12 minutes 10
- 11. Details Presenter: In less than1 minute what are your key innovation objectives Feedback: You need to be the timekeepers (in 2 minutes, 1 minute each) Imagine you’re a new person in the company… Why is this mission important ? What is success
- 12. Discussion • Where youas clear as you thought ? • What was missing ?
- 13. Recommendation # 1 Ourbrain thinks in stories, add a story Example: When consumers are looking for ordinary fast food they have lots of choices; Wendy’s needs to be the choice for healthy fast food We need targets for clarity Example: Better and healthier food that consumers notice is healthier and better. And they will talk about it 13
- 14. Speed Date #2 (12 minutes) Add a story… and clear objectives Presenter: In less than 1 minute what are your key innovation objectives Feedback: Imagine you’re a new person in the company… Why is this mission important ? What is success ? 14
- 15. Discussion • Did thishelp ? • Feeling better ?
- 16. Recommendation # 2 Clarifywhat you don’t want • Restrictions Eg. Being classified as a health food place. For many Health food = no food • Tactical constraints Eg .The margin needs to be the same as before 16
- 17. Why: Less isoften more “Deciding what not to do is as important as deciding what to do.” - Steve Jobs
- 18. And people aremore creative with constraints A simple test… List everything in your fridge List everything white in your fridge
- 19. Wendy’s is lookingmore like this Narrative. Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices; Wendys needs to be the choice for healthy fast food Objective Better and healthier food that consumers notice is healthier and better. And they will talk about it Restrictions: We are not interested in Being classfied as a health food place. For many health food = no food Tactical Constraints: The margin needs to be the same as before
- 20. Speed Date #3 (12 minutes) Add what you don’t want/ restrictions Presenter: In less than 1 minute what are your key innovation objectives Feedback: Imagine you’re a new person in the company… What is important ? What are the limits ? 20
- 21. Discussion • Do youhave do not do lists now ? • Would this help ?
- 22. Recommendation # 3 •Give people a place to start Eg. See Subways: Jared Campaign • And make it simple Eg. Healthy Fast Food 22
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- 24. A Better Tool TRUENORTH 24 N
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- 26. TRUE Truly SimpleHealthy Fast Food N Narrative. Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices; Wendys needs to be the choice for healthy fast food O Objective Better and healthier food that consumers notice is healthier and better. And they will talk about it R Restrictions: We are not interested in Being classfied as a health food place. For many health food = no food T Tactical Constraints: The margin needs to be the same as before H Here is the place to start See Subways: Jared Campaign N
- 27. “Wendy’s Mission isto deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.” Do people know what to do next? TRUE Truly Simple Healthy Fast Food N Narrative. Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices; Wendys needs to be the choice for healthy fast food O Objective Better and healthier food that consumers notice is healthier and better. And they will talk about it R Restrictions: We are not interested in Being classfied as a health food place. For many health food = no food T Tactical Constraints: The margin needs to be the same as before H Here is the place to start See Subways: Jared Campaign N
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- 30. Our new program Sprintz.workoffers all 3 30
- 31. Based on: TheABCs of Innovation • A new book that build on and extends: lean start-up, sprints, the busines model canvas • Written with 24 co-authors • Taught at several MBA programs
- 32. The bicycle theory Yourcan’t learn to ride a bike from a book or a course. You learn by doing It is the same for management
- 34. In practice… Trained Students AnIntensive 5 day program working on real projects 60 hours in 5 days 5 Week Manager program A 5 week program with clear targets and an agreed process • Trained participants • Daily Stand-ups • Weekly training + coaching 10-15 hours per week Notice +/- same hours as students
- 35. The value proposition: For companies: More than you even thought possible in 5 weeks For managers: An MBA level program with tools and methods For Student: Show their stuff and lerarn True North Spark Decks 4 Ps Problem Promise Proof Payoff SystemThinking NewTools EveryWeek N
- 36. Results to date •The pilot student program = July 20 • 520 applicants, 120 accepted, 72 started, 59 certified • V2 of the student program week of September 21 • The manager program October 5 3 options 1. 15 K Group 5 week program 2. 25 K Personalized company programs (per sprint) 3. Trained Sprinters: 1K / week
- 38. Watch this space… Targets for the next 12 months • 500 Students Certified • 50 company programs • How to better build innovation habits And lot’s of new and bigger ideas
- 39. Next Steps • Afree one to one talk “A defined target for a sprint” link: https://sprintztalk.youcanbook.me • Or simply send me an email saying how you’d like to start (bryan@bryancassady.com)
Editor's Notes
- #34 Processing Machine Visual