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PR Agency for the Future

GolinHarris CEO and President Fred Cook discussed the firm's new G4 model called Prevolve and the factors that led to the restructuring of the agency. "We're breaking away from traditional agency silos," Cook said in announcing the new model. "We've replaced the standard, seniority-based hierarchy with global teams of dedicated specialists who are embedded in every account. As our world evolves, so, too, do the needs of our clients. Now, more than ever, clients value smart people who can provide actionable insights into their business."

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Agency for the Future
 	
  
•  Been	
  with	
  the	
  agency	
  since	
  1986	
  and	
  served	
  as	
  
managing	
  director	
  of	
  the	
  western	
  region	
  and	
  
chief	
  client	
  officer	
  
•  Managed	
  strategic	
  planning	
  and	
  brand	
  marke>ng	
  
campaigns	
  for	
  various	
  companies	
  
•  Orchestrated	
  public	
  affairs	
  and	
  handled	
  crisis	
  
management	
  programs	
  	
  
•  Developed	
  research-­‐based	
  brand	
  posi>oning	
  
campaigns	
  
•  Developed	
  numerous	
  interna>onal	
  public	
  
rela>ons	
  programs	
  	
  
•  Created	
  the	
  country’s	
  premiere	
  kids’	
  marke>ng	
  
prac>ce,	
  responsible	
  for	
  youth-­‐oriented	
  
campaigns	
  
•  Member	
  of	
  The	
  Economic	
  Club	
  of	
  Chicago,	
  The	
  
Execu>ves’	
  Club	
  of	
  Chicago,	
  Public	
  Rela>ons	
  
Seminar	
  and	
  The	
  Arthur	
  W.	
  Page	
  Society	
  
Fred	
  Cook	
  is	
  Chief	
  Execu>ve	
  Officer	
  of	
  GolinHarris	
  
	
  	
  
WHAT DOES THE FUTURE LOOK LIKE?
44
Connectivity
Speed
Sources
MEDIA LANDSCAPE
Integration
55
Today -10
USA Today -7
LA Times -15
Letterman -7
NY Times -8.5
Newsweek -41
MySpace -13
NBC Nightly News -5
CNN -10
Today.com +110
Wall Street Journal +.5
People.com +59
More magazine +16
NYTimes Twitter +2.8 m
Facebook +100
YouTube +55
Twitter +200
Nightline +11
SOURCES
Rising Falling
Average American = 8 Sources
Media	
   Pitch	
  to	
  Placement	
  
Fast	
  Company	
  
Nightline	
  
Time	
  
Today	
  Show	
  
New	
  York	
  Times	
  
NPR	
  
NYT.com	
  
NBC	
  Nightly	
  News	
  
CNN	
  
AP	
  
NYT	
  Blog	
  
KTLA	
  (Local	
  News)	
  
Huffington	
  Post	
  
Mashable	
  
CNBC.com	
  
YouTube	
  
TwiYer	
  
5	
  months	
  
3	
  months	
  
1	
  month	
  
3	
  weeks	
  
2	
  Weeks	
  
2	
  Weeks	
  
1	
  Week	
  
1	
  Day	
  
1	
  Hour	
  or	
  Less	
  
2	
  Weeks	
  
1	
  Day	
  
3	
  Days	
  
2	
  Days	
  
1	
  Day	
  
2	
  Days	
  
5	
  Hours	
  
1	
  Week	
  
SPEED
77
99% of blogs link to traditional media
50% of stories on Twitter originate with traditional media
56% of reporters use social media as a resource
89% use blogs
98% of U.S. TV news outlets air Internet video
44% of Americans rely on friends as “news directors”
CONNECTIVITY
INTEGRATION
8
Earned
Owned
PaidShared
THE CONCEPT
WHAT CLIENTS WANT
INTEGRATION
10
INSIGHT IDEAS
ENGAGEMENT
10
11
WHY CHANGE?
11
WHERE GH NEEDS TO GO
Generalists
Communications Partner
Traditional
Public Relations
Traditional Media
Business Partner
Adaptable
Specialists
Holistic Engagement
Multi Media
US Centric Global
1212
A holistic communications firm
designed and built to win
in a complex digital world.
	
  	
  
	
  	
  
	
  
	
  	
  
	
  
AGENCY FOR THE FUTURE
1313
14
Redesign agency model
Expand integrated marketing capabilities
Transition from generalist to specialist focus
Invest in training and technology
Make strategic acquisitions and partnerships
Simplify billing structure
STRATEGIES
14
MD
EVP
SVP
VP
AGS
AS
SAE
AE
AAE
AC
CURRENT MODEL
Seniority-based
ü
üRedundant
üIrrelevant
15
STRATEGISTS
CATALYSTS
CREATORS
CONNECTORS
Skill-based
Relevant
Digital
ü
ü
ü
NEW MODEL -
• Big Picture Thinkers
• Practice Leaders
• Data-driven
• Business-minded
• ROI Drivers
• Writers
• Designers
• Producers
• Idea Generators
• Content Creators
• Traditional Media Experts
• Social Media Experts
• Trend Drivers
• 24/7 Mission Control
• Virtual Network
• CRLs/Account Managers
• Multi-Disciplined
Collaborators
• Flawless Executors
• Change Agents
16
THE PROCESS
Premeditated evolution or intentional change.
OUR MANTRA
COMPETENCIES ACROSS THE FOUR ROLES
Strategist
Future Focused
Business Minded
Data Obsessed
Provocative
Logical
Versatile Learner
Dot Connector
Disciplined
Catalyst
Determined
Motivating
Highly Collaborative
Problem Solver
Detail Oriented
Politically Savvy
Growth Driver
Change Agent
Creator
Ambiguity Navigator
Creative
Inspiring
Innovative
Curious
Risk Taker
Storyteller
Highly Visual/Verbal
Connector
Media Savvy
Informed
Convincing
Live Online
Trend Watcher
News Junkie
Nimble
Persistent
19
STRATEGIST SNAPSHOT
20
You distill abstract
information into compelling
insights that your team easily
understands
You understand or know how
to get to the thorny
underlying issues that keep
clients awake at night
You are a quick study of
unfamiliar industries and
new concepts
You know, track and project
key industry trends using the
latest research and tools You use data to drive your
decisions and quantifiable
results to measure success
You like to learn from the
latest industry/demographic
reports, annual reports and
analyst calls
You’re not afraid to challenge
conventional wisdom or
suggest something new
You love to find solutions to
complex problems
CREATORS SNAPSHOT
21
You are comfortable making
decisions without all the
information
You like to try new things
and your two favorite words
are “what if”
You are brilliant at bringing
insights to life in a way that
connects with people
You embrace what’s original
and different and want to
apply it to your work
You love to surprise clients
with ideas and concepts that
“wow” them
You can take an idea and
translate it into compelling
words and/or images
You find inspiration in
unexpected places and are
always looking to expand
your perspective
You know how to pull the
best ideas out of people and
shape them into something
that works
CONNECTOR SNAPSHOT
You are immersed in the
online culture and use digital
tools to manage your life
You know how to shape
great content and sell a story
You always know what’s new
and what’s next
You pay constant attention to
what’s going on in the media
– online and off
You know how to navigate
the dynamics of a media
campaign in real time
You are conversant with the
latest digital technologies
and social media
applications
You are always exploring
new ways to get exposure
for your client in traditional
and social media
You’ve built media
relationships over time and
know what reporters and
bloggers need
22
CATALYST SNAPSHOT
23
You are hell-bent on getting
clients the absolute best
results
You have the ability to
anticipate and solve
problems for your clients and
teams
You understand how to get
things done in your clients’
organizations
You lead by example and
inspire people to do their
best work and exceed
clients’ expectations
You have remarkable
organizational skills and love
knowing everything is on
time, on budget and of the
highest standard
You carry a sense of urgency
in your day-to-day work,
which empowers positive
changes
You like to work with people
outside the group or agency
to deliver the best possible
thinking to your clients
You are always looking for
opportunities to build the
business
ASSESSMENT PROCESS
Group Directors develop short-
and long-term staffing plan for
each account to fill gaps.
Group Directors recommend
specialty group placement for
each employee based on
discussions.
MDs & Group Directors meet
and review recommended
staffing plan and finalize role
for each employee.
987
Fred (via video) explains the
AFTF vision and introduces
the assessment process.
MDs distribute Self
Assessment to all employees
electronically.
MDs or Group Directors hold
meetings to explain how the
process will work.
1 32
Self Assessment is “scored”
and sent to Group Director for
review.
Group Director meets with
each employee to discuss Self
Assessments and add his/her
perspective. Final decisions
are not made at this time.
Employee completes and
submits Self Assessment.
654
Group Directors meet with
each employee to discuss role
and responsibilities in AFTF.
MDs consolidate group plans
into an analysis and forward
plan to office.
AFTF staffing plans sent to
Corporate to develop
company-wide outlook.
10 1211
24
GREG SENDI JAMES KELLY
STEPHEN JONES JEFF BERINGER
25
SPECIALIST COMMUNITY LEADERSHIP	
  
NICOLA MOORE JIM DOWD
ALAN PARKER
CONNECT AND DEVELOP
COMMUNITY MEMBERS
Lead
global
collaboration
Facilitate
specialist
training
Drive best
practice
adoption
Create new
services
Establish
thought
leadership
26
CATALYSTS
Executive Director
Director
Sr. Manager
Manager
Associate
CREATORS
Executive (Function)
(Function) Director
Senior (Function)
(Function)
Associate (Function)
CONNECTORS
Executive (Function)
(Function) Director
Senior (Function)
(Function)
Associate (Function)
STRATEGISTS
Executive (Function)
(Function) Director
Sr. (Function)
(Function)
Associate (Function)
27
STRUCTURE & TITLES	
  
Strategist
TRAINING	
  
28
• PRSA	
  Communica>ons	
  
Planning	
  &	
  Measurement	
  
seminars	
  
• Ins>tute	
  for	
  Public	
  
Rela>ons	
  (IPR)	
  
Measurement	
  Summit	
  
• Reading	
  lists	
  
• Online	
  modules	
  
• Audiofile	
  trainings	
  
• CMG	
  webinars	
  
• KRC	
  Measurement	
  
• Forrester	
  
• Google	
  Trends	
  
• Radian	
  6	
  capabili>es	
  
• IPG	
  Center	
  for	
  
Marke>ng	
  Intel	
  
• Introduc>on	
  to	
  
Planning	
  
• The	
  Business	
  Case	
  for	
  
PR	
  
• Brand	
  Gauge	
  (Intro	
  &	
  
Advanced)	
  
• ROI	
  Modeling	
  
g4	
   Partner	
  
Outside	
  Self	
  
29
Real-­‐Time	
  Engagement	
  Centers	
  
TECHNOLOGY & TOOLS	
  
Overview
Forward-thinking approach focused
on speed and media diversity
Always-on hubs with the latest
monitoring and outreach technology
More rigorous media planning process
Optimized specialist team to
spot and act on opportunities
Dynamic merchandising tools
to keep clients informed + engaged
30
GolinHarris idea harvesting system
Allows every Catalyst, Creator, Strategist
and Connector to solicit more thinking
Can be expanded and opened
to distinct panels of influencers
3131
g4 Community Collaboration Networks
Facebook-style collaboration networks
help global teams work together
seamlessly
Customized virtual networks serve as
the home for specialist communities
online
Members share best practices and
insights,
learn and solve client challenges
together
Dedicated networks established for
Catalysts, Connectors, Creators,
Strategists
32
PROPRIETARY PRODUCTS
NEW CAPABILITIES
• Marketing Mix Modeling
• Social Media Measurement
• Integrated Planning Platform
• Proprietary Research
• Trend Analysis
NEW PRODUCTS AND SERVICES
• Software Development
• Digital Production
• Branding
• Crowdsourcing
• Advertising
• 	
  Global	
  Monitoring	
  	
  
• Real-Time	
  Analysis	
  
• 	
  Transmedia	
  Story	
  Engines	
  
• 	
  Mobile	
  Applica>ons	
  
• 	
  Custom	
  Client	
  Blogs	
  
• Outlook Forecasting
• Integrated Marketing
• Best Practice Delivery
34
The Launch | June 15, 2011
Home Page
most popular
business article
6th
Re-tweeted
364
TIMES
38
“Great coverage and fabulous bold moves for GH! So glad to see
some PR industry leadership in these critical areas where we need to
compete.” Julie Winskie, Porter Novelli
“Is their model perfect? Truth is they don’t know yet but we’re
at the start of a restructuring of the PR sector, so other
agencies are bound to follow.” Ben Smith, prmoment.com
“I welcome the move. For too long PR consultancies have been held back
by employing too many ‘jacks of all trades.’” Danny Rogers, Editor-in-Chief, PRWeek UK
“It is easy to be cynical about such initiatives, but on balance I believe
it is a genuine attempt to reshape for a future that will involve
competition from many quarters outside the traditional PR sector.”
Steve Barrett, Editor-in-Chief, PRWeek US
“I definitely think this model will work and it could finally herald the
movement of PR into a broader comms role.” Francis Ingham, Chief Executive, PRCA
39
OPINION	
  POLL	
  
SOME QUESTIONS FOR ACADEMIA
41
•  What	
  will	
  tomorrow’s	
  workforce	
  look	
  like?	
  
•  Is	
  there	
  s>ll	
  a	
  role	
  for	
  tradi>onal	
  PR	
  majors?	
  
•  Should	
  specializa>on	
  be	
  encouraged?	
  
•  Are	
  technology	
  skills	
  cri>cal	
  for	
  success?	
  
Questions?
•  To ask questions via WebEx:
1. Using the chat function on the right side of your
screen please type your question and send to
the host, Sophie Parr
•  To ask questions via conference line
1. Using the “raise hand” icon please raise your
hand before unmuting your line
2. When the host calls your name you can unmute
your line and ask your question
Please	
  submit	
  your	
  ques>ons	
  via	
  the	
  Chat	
  func>on	
  on	
  WebEx	
  or	
  ask	
  them	
  over	
  
the	
  conference	
  line	
  
	
  
Presentation Archive
The audio portion of this webcast and slides will be posted to
the Plank Center Website at: plankcenter.ua.edu > webinars
43

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PR Agency for the Future

  • 1. Agency for the Future
  • 2.     •  Been  with  the  agency  since  1986  and  served  as   managing  director  of  the  western  region  and   chief  client  officer   •  Managed  strategic  planning  and  brand  marke>ng   campaigns  for  various  companies   •  Orchestrated  public  affairs  and  handled  crisis   management  programs     •  Developed  research-­‐based  brand  posi>oning   campaigns   •  Developed  numerous  interna>onal  public   rela>ons  programs     •  Created  the  country’s  premiere  kids’  marke>ng   prac>ce,  responsible  for  youth-­‐oriented   campaigns   •  Member  of  The  Economic  Club  of  Chicago,  The   Execu>ves’  Club  of  Chicago,  Public  Rela>ons   Seminar  and  The  Arthur  W.  Page  Society   Fred  Cook  is  Chief  Execu>ve  Officer  of  GolinHarris      
  • 3. WHAT DOES THE FUTURE LOOK LIKE?
  • 5. 55 Today -10 USA Today -7 LA Times -15 Letterman -7 NY Times -8.5 Newsweek -41 MySpace -13 NBC Nightly News -5 CNN -10 Today.com +110 Wall Street Journal +.5 People.com +59 More magazine +16 NYTimes Twitter +2.8 m Facebook +100 YouTube +55 Twitter +200 Nightline +11 SOURCES Rising Falling Average American = 8 Sources
  • 6. Media   Pitch  to  Placement   Fast  Company   Nightline   Time   Today  Show   New  York  Times   NPR   NYT.com   NBC  Nightly  News   CNN   AP   NYT  Blog   KTLA  (Local  News)   Huffington  Post   Mashable   CNBC.com   YouTube   TwiYer   5  months   3  months   1  month   3  weeks   2  Weeks   2  Weeks   1  Week   1  Day   1  Hour  or  Less   2  Weeks   1  Day   3  Days   2  Days   1  Day   2  Days   5  Hours   1  Week   SPEED
  • 7. 77 99% of blogs link to traditional media 50% of stories on Twitter originate with traditional media 56% of reporters use social media as a resource 89% use blogs 98% of U.S. TV news outlets air Internet video 44% of Americans rely on friends as “news directors” CONNECTIVITY
  • 12. WHERE GH NEEDS TO GO Generalists Communications Partner Traditional Public Relations Traditional Media Business Partner Adaptable Specialists Holistic Engagement Multi Media US Centric Global 1212
  • 13. A holistic communications firm designed and built to win in a complex digital world.                 AGENCY FOR THE FUTURE 1313
  • 14. 14 Redesign agency model Expand integrated marketing capabilities Transition from generalist to specialist focus Invest in training and technology Make strategic acquisitions and partnerships Simplify billing structure STRATEGIES 14
  • 16. STRATEGISTS CATALYSTS CREATORS CONNECTORS Skill-based Relevant Digital ü ü ü NEW MODEL - • Big Picture Thinkers • Practice Leaders • Data-driven • Business-minded • ROI Drivers • Writers • Designers • Producers • Idea Generators • Content Creators • Traditional Media Experts • Social Media Experts • Trend Drivers • 24/7 Mission Control • Virtual Network • CRLs/Account Managers • Multi-Disciplined Collaborators • Flawless Executors • Change Agents 16
  • 18. Premeditated evolution or intentional change. OUR MANTRA
  • 19. COMPETENCIES ACROSS THE FOUR ROLES Strategist Future Focused Business Minded Data Obsessed Provocative Logical Versatile Learner Dot Connector Disciplined Catalyst Determined Motivating Highly Collaborative Problem Solver Detail Oriented Politically Savvy Growth Driver Change Agent Creator Ambiguity Navigator Creative Inspiring Innovative Curious Risk Taker Storyteller Highly Visual/Verbal Connector Media Savvy Informed Convincing Live Online Trend Watcher News Junkie Nimble Persistent 19
  • 20. STRATEGIST SNAPSHOT 20 You distill abstract information into compelling insights that your team easily understands You understand or know how to get to the thorny underlying issues that keep clients awake at night You are a quick study of unfamiliar industries and new concepts You know, track and project key industry trends using the latest research and tools You use data to drive your decisions and quantifiable results to measure success You like to learn from the latest industry/demographic reports, annual reports and analyst calls You’re not afraid to challenge conventional wisdom or suggest something new You love to find solutions to complex problems
  • 21. CREATORS SNAPSHOT 21 You are comfortable making decisions without all the information You like to try new things and your two favorite words are “what if” You are brilliant at bringing insights to life in a way that connects with people You embrace what’s original and different and want to apply it to your work You love to surprise clients with ideas and concepts that “wow” them You can take an idea and translate it into compelling words and/or images You find inspiration in unexpected places and are always looking to expand your perspective You know how to pull the best ideas out of people and shape them into something that works
  • 22. CONNECTOR SNAPSHOT You are immersed in the online culture and use digital tools to manage your life You know how to shape great content and sell a story You always know what’s new and what’s next You pay constant attention to what’s going on in the media – online and off You know how to navigate the dynamics of a media campaign in real time You are conversant with the latest digital technologies and social media applications You are always exploring new ways to get exposure for your client in traditional and social media You’ve built media relationships over time and know what reporters and bloggers need 22
  • 23. CATALYST SNAPSHOT 23 You are hell-bent on getting clients the absolute best results You have the ability to anticipate and solve problems for your clients and teams You understand how to get things done in your clients’ organizations You lead by example and inspire people to do their best work and exceed clients’ expectations You have remarkable organizational skills and love knowing everything is on time, on budget and of the highest standard You carry a sense of urgency in your day-to-day work, which empowers positive changes You like to work with people outside the group or agency to deliver the best possible thinking to your clients You are always looking for opportunities to build the business
  • 24. ASSESSMENT PROCESS Group Directors develop short- and long-term staffing plan for each account to fill gaps. Group Directors recommend specialty group placement for each employee based on discussions. MDs & Group Directors meet and review recommended staffing plan and finalize role for each employee. 987 Fred (via video) explains the AFTF vision and introduces the assessment process. MDs distribute Self Assessment to all employees electronically. MDs or Group Directors hold meetings to explain how the process will work. 1 32 Self Assessment is “scored” and sent to Group Director for review. Group Director meets with each employee to discuss Self Assessments and add his/her perspective. Final decisions are not made at this time. Employee completes and submits Self Assessment. 654 Group Directors meet with each employee to discuss role and responsibilities in AFTF. MDs consolidate group plans into an analysis and forward plan to office. AFTF staffing plans sent to Corporate to develop company-wide outlook. 10 1211 24
  • 25. GREG SENDI JAMES KELLY STEPHEN JONES JEFF BERINGER 25 SPECIALIST COMMUNITY LEADERSHIP   NICOLA MOORE JIM DOWD ALAN PARKER
  • 26. CONNECT AND DEVELOP COMMUNITY MEMBERS Lead global collaboration Facilitate specialist training Drive best practice adoption Create new services Establish thought leadership 26
  • 27. CATALYSTS Executive Director Director Sr. Manager Manager Associate CREATORS Executive (Function) (Function) Director Senior (Function) (Function) Associate (Function) CONNECTORS Executive (Function) (Function) Director Senior (Function) (Function) Associate (Function) STRATEGISTS Executive (Function) (Function) Director Sr. (Function) (Function) Associate (Function) 27 STRUCTURE & TITLES  
  • 28. Strategist TRAINING   28 • PRSA  Communica>ons   Planning  &  Measurement   seminars   • Ins>tute  for  Public   Rela>ons  (IPR)   Measurement  Summit   • Reading  lists   • Online  modules   • Audiofile  trainings   • CMG  webinars   • KRC  Measurement   • Forrester   • Google  Trends   • Radian  6  capabili>es   • IPG  Center  for   Marke>ng  Intel   • Introduc>on  to   Planning   • The  Business  Case  for   PR   • Brand  Gauge  (Intro  &   Advanced)   • ROI  Modeling   g4   Partner   Outside  Self  
  • 29. 29 Real-­‐Time  Engagement  Centers   TECHNOLOGY & TOOLS  
  • 30. Overview Forward-thinking approach focused on speed and media diversity Always-on hubs with the latest monitoring and outreach technology More rigorous media planning process Optimized specialist team to spot and act on opportunities Dynamic merchandising tools to keep clients informed + engaged 30
  • 31. GolinHarris idea harvesting system Allows every Catalyst, Creator, Strategist and Connector to solicit more thinking Can be expanded and opened to distinct panels of influencers 3131
  • 32. g4 Community Collaboration Networks Facebook-style collaboration networks help global teams work together seamlessly Customized virtual networks serve as the home for specialist communities online Members share best practices and insights, learn and solve client challenges together Dedicated networks established for Catalysts, Connectors, Creators, Strategists 32
  • 34. • Marketing Mix Modeling • Social Media Measurement • Integrated Planning Platform • Proprietary Research • Trend Analysis NEW PRODUCTS AND SERVICES • Software Development • Digital Production • Branding • Crowdsourcing • Advertising •   Global  Monitoring     • Real-Time  Analysis   •   Transmedia  Story  Engines   •   Mobile  Applica>ons   •   Custom  Client  Blogs   • Outlook Forecasting • Integrated Marketing • Best Practice Delivery 34
  • 35. The Launch | June 15, 2011
  • 38. 38
  • 39. “Great coverage and fabulous bold moves for GH! So glad to see some PR industry leadership in these critical areas where we need to compete.” Julie Winskie, Porter Novelli “Is their model perfect? Truth is they don’t know yet but we’re at the start of a restructuring of the PR sector, so other agencies are bound to follow.” Ben Smith, prmoment.com “I welcome the move. For too long PR consultancies have been held back by employing too many ‘jacks of all trades.’” Danny Rogers, Editor-in-Chief, PRWeek UK “It is easy to be cynical about such initiatives, but on balance I believe it is a genuine attempt to reshape for a future that will involve competition from many quarters outside the traditional PR sector.” Steve Barrett, Editor-in-Chief, PRWeek US “I definitely think this model will work and it could finally herald the movement of PR into a broader comms role.” Francis Ingham, Chief Executive, PRCA 39
  • 41. SOME QUESTIONS FOR ACADEMIA 41 •  What  will  tomorrow’s  workforce  look  like?   •  Is  there  s>ll  a  role  for  tradi>onal  PR  majors?   •  Should  specializa>on  be  encouraged?   •  Are  technology  skills  cri>cal  for  success?  
  • 42. Questions? •  To ask questions via WebEx: 1. Using the chat function on the right side of your screen please type your question and send to the host, Sophie Parr •  To ask questions via conference line 1. Using the “raise hand” icon please raise your hand before unmuting your line 2. When the host calls your name you can unmute your line and ask your question Please  submit  your  ques>ons  via  the  Chat  func>on  on  WebEx  or  ask  them  over   the  conference  line    
  • 43. Presentation Archive The audio portion of this webcast and slides will be posted to the Plank Center Website at: plankcenter.ua.edu > webinars 43