Daryl Teague appeals to their target audience of rock music fans through conventional magazine design elements that convey an aggressive tone fitting of the rock genre. The covers, contents pages, and double page spreads use dark colors like black, aggressive fonts, intimidating images of rock artists, and informal language with slang and swear words. This establishes an aggressive mode of address that appeals to the target audience and aligns with rock music conventions. Elements like pull quotes, large standout fonts, and contrasting colors also help essential information stand out and catch the audience's attention.
1. How My Magazine Appealed to
my Target Audience
By Daryl Teague
2. Content and Articles – Front Cover
Contains information on rock bands and artists which
are popular and the target audience will see this and
will be interested in reading the stories and articles
involved. Coverlines and headlines show what is in the
magazine on the front cover which the audience will
easily see, the pull quotes will influence them to read
the content and articles as it will appeal to them due to
the language which is conventional. As the target
audience are interested in the rock genre, information
based on the rock genre will appeal to them and will
influence them to buy the magazine.
3. Content and Articles – Contents Page
The information on the contents page also appeals
to the audience as it gives a lot of information on the
bands and artists which are featured in the
magazine as a whole and also contains other
information such as live reviews and news on
upcoming gigs and stories which will also appeal to
my target audience as they find this interesting as it
is part of the rock genre. They will want to find out
about these popular artists and bands as my target
audience is interested in the rock artists and bands.
4. Contents and Articles – Double Page Spread
The target audience find the contents
and articles of this double page spread
as it contains a news story on a popular
rock artist which my target audience will
want to find out about by reading the
article, the pull quotes and stand first
influence my target audience to read the
article as they are conventional so it will
appeal to them.
5. Images – Front Cover
The images on the front cover are conventional
which will help them appeal to my target
audience. They are conventional because they
show aggression with the straight facial
expressions and the girl at the front of the
image looking seductive and psychological
which will appeal to the male audience. The
image also has a conventional mise-en-scene
as dark clothing is used and setting fits into the
rock genre. The images which are advertised
as free posters are also conventional as they
also portray the aggression which is typical in
rock magazines and the genre which will make
it appeal to the target audience.
6. Images – Contents Page
The images on the contents page is
also conventional as it contains rock
bands and artists which are shown as
aggressive and are popular so it will
appeal to my target audience. The
image also have a violent tone which
makes them attractive to the audience,
also the use of props and dark clothing
also make them appealing to the
target audience. Captions on the
images which also make them typical
can appeal to the audience and
influence them to look at the
story/article.
7. Images – Double Page Spread
The image on the double page spread is
also conventional and appeals to the target
audience as the image is of a popular rock
artist which the reader will want to find out
about, the artist in the image also is
wearing dark clothing which appeals to the
target audience and he is also holding an
instrument which also makes him
appealing. The setting is also conventional
because it is in a graveyard which makes it
mysterious and appealing. The image also
conventionally takes up half of the page
which is very typical of rock magazine.
8. Fonts – Front Cover
The fonts are appealing to the target
audience because they are
conventional as they stand out to my
target audience well which makes
them easily visible. The fonts are large
and san serif which again makes them
conventional and appeals to my target
audience. The fonts also portray the
aggressive/violent tone which is
conventional and appeals to my target
audience, they do this due to the style
of the font which is typical of rock
fonts.
9. Fonts – Contents Page
The fonts on the contents page are also
conventional because they a big, bold,
and stand out the audience well which
makes them seem more aggressive and
also makes them easily visible. The fonts
are also san serif which makes them
typical of rock magazines and fit into the
rock genre. These conventions will allow
them to appeal to my target audience.
10. Fonts – Double Page Spread
The fonts in my double page spread
are also conventional as they are
large, san serif and are also in a
style which is aggressive and a style
which fits into the rock genre which
makes it appealing for my target
audience. The font also stands out
to the audience which also makes it
typical of the rock genre.
11. Colours – Front Cover
The colours on my front cover are
conventional as they fit into the rock genre
which will make them appealing to the target
audience. The dominant colour black is used
often as it is the main colour in the rock genre
therefore it will make my magazine
conventional as possible. Black connoted
death and evil which will appeal to my target
audience and carry out an aggressive tone.
White also contrasts the black colour which
allows it to stand out more easily. The other
colours used are red, purple and blue which
are all conventional of the rock genre as they
are dark shaded.
12. Colours – Contents Page
The colours are also conventional on the
contents page as they fit into the rock
genre easily which will make them
appealing to the target audience. The
background colour is black which is the
main colour of the rock genre and
connotes evil and mystery. The black
also allows the white and the yellow fonts
to stand out easily to the audience which
is typical in rock magazines therefore
making it appealing to my target
audience. As the colours stand out well
to the audience, this will help carry out
an aggressive tone to my target
audience which they find appealing.
13. Colours – Double Page Spread
The colours on my double page spread
are also conventional as they fit into the
rock genre, which therefore will make
them appealing to my target audience.
The colour black is again used as
background colour which will make it
appealing to my target audience as it
connotes death and evil. The black
allows the colours red, white and yellow
to stand out more due to the contrasting
colours and them make more easily
visible. Red connotes blood and danger
which makes it appealing, and yellow
connotes danger and caution which is
also makes it conventional and
appealing to my target audience.
14. Mode of Address – Front Cover
The mode of address of my front cover is
aggressive/violent because of the fonts,
language and images used as well as the
colours. For example, the image shows a
rock band who are pulling straight faces to
seem more intimidating, this gives an
aggressive mode of address which is
appealing to mu target audience because it
is a key element of the rock genre. The
colours are dark which gives an
intimidating tone as well, for example, the
colour black connotes evil which will help
convey this tone as it's appealing to my
target audience. The fonts are also large
and stand out well.
15. Mode of Address – Contents Page
The contents page also has an aggressive mode of
address due to elements of the page, elements such
as colours, fonts, images and language. The pull
quote under the title uses informal language with
slang and swear words which make it appealing as it
is conventional of the rock genre and give an
aggressive tone. The images also give an
aggressive/violent tone due to the body language of
the artists and the dark clothing used. The fonts are
also large and stand out well due to the contrasting
colours which makes them more easily visible and
also conveys an aggressive tone which appeals to
my target audience.
16. Mode of Address – Double Page Spread
The mode of address of my double page
spread also has an aggressive tone due
to language, fonts, colours and image.
The language on the body copy and the
stand first contains slang and swear
words which makes it aggressive and
informal, this is appealing to my target
audience as it conventional of the rock
genre and is typical of rock magazines.
The fonts are large and stand out well,
the headline for example, is coloured red
which connotes blood and danger, it is
also styled in an aggressive font which
again makes it very conventional. The
image uses dark clothing, and the body
language also makes it aggressive.