How Harrah's Revamped its Display Ad Campaigns to Boost Sales
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Harrah's, the world's largest casino company, wanted to boost online bookings through display ad campaigns. They partnered with Netmining to implement highly targeted remarketing to visitors who abandoned booking pages. Netmining segmented visitors based on behaviors like time spent and recency of visits to tailor ads. This approach drove better results than travel industry benchmarks and other retargeting methods, increasing reservations and revenue at a higher return on ad spend.
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- 5. Why Netmining? Segmented Remarketing Smart Remarketing Behavior Caesars Las Vegas Caesars Atlantic City Visited Page? Yes Yes Possible Interest? Las Vegas Atlantic City Behavior Caesars Las Vegas Caesars Atlantic City Visited Page? Yes Yes Avg. Time Spent 30 secs 4 mins 15 secs Recency last week yesterday Frequency rarely often Purchase History never recent True Interest Las Vegas Atlantic City
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