My presentation about advanced remarketing strategies in AdWords. This was my contribution to the first Shopify meetup in Sofia, Bulgaria in November 2016.
Best Practices in Account Base Marketing for automating your sales funnel for success. Learn a simple process to automate and personalize your sales funnel with behavior-based marketing and lead scoring.
This document discusses strategies for marketing products on Amazon. It outlines how to use owned media like product content and a brand store page to tell your story. Paid media strategies include sponsored ads and deals/promotions. Earned media like reviews influence sales and ranking. The "flywheel" effect happens as positive reviews and sales drive more traffic from search ranking and paid ads, leading to further sales and reviews.
How To Evaluate Growth Strategies In Affiliate Marketing And Increase Your Re...Affiliate Summit
This document presents a comprehensive strategy for identifying and evaluating affiliate marketing opportunities across different channels and stages of the customer purchase funnel. It discusses segmenting affiliate traffic, aligning channels with business goals, allocating budgets, defining key metrics, iterating based on data, and considering opportunities beyond direct sales. The goal is to provide a holistic approach to optimizing affiliate marketing for acquisition and retention across the entire customer journey.
[PPC Hero Summit] CRO 101: What it is and Why it MattersHanapin Marketing
Conversion Rate Optimization (CRO) is still tricky for many marketers. In this session, Hanapin’s CRO experts discuss what it is, the tools you need, how it works with your paid efforts, and why it’s such an important element to your marketing strategy. Plus, they’ll go through a few of our own success stories.
[PPC Hero Summit] A Step Ahead: Analyzing Your CompetitionHanapin Marketing
Take a deep dive into the tools, tactics and updates you need to effectively analyze your competitors with our Senior Analysts, Jacob Brown and Rachael Law. They’ll discuss Auction Insights, the Ad Matrix, Competitor Insight Tools, and industry trends and updates.
2 Steps Crucial to E-commerce PPC in 2018 by Elliot KempAnton Shulke
This document discusses strategies for effective ecommerce PPC in 2018. It emphasizes targeting unique audience segments using layers of criteria based on customer interactions. Examples are provided of targeting product viewers who did not convert using broad category terms, targeting email subscribers who purchased jeans using competitor keywords, and remarketing specific cart items to non-converting customers. The key is to test different audience, campaign, and messaging combinations to move people through the awareness, interest, desire, and action stages of the purchase funnel. Small tweaks to targeting can lead to big wins.
TINT is a social media aggregation and display platform that allows shopping centers to leverage user-generated content from various social media platforms. It aggregates posts containing relevant hashtags, location tags, and keywords then displays them on digital screens and websites. This provides a cost-effective marketing channel for centers while also incentivizing customers to share their experiences. Analytics from TINT help centers track the performance of their hashtags and social campaigns.
PMG is a marketing company that built a real-time marketing analytics platform to help clients increase return on ad spend. They partnered with Media Math to collect data from various sources and turn it into usable signals to create precise consumer profiles. This allowed PMG to identify customers at different stages and target them with personalized messages. The results were impressive - audiences scaled throughout key periods and return on ad spend reached as high as $149.59 per customer. PMG can now serve more customized ads to specific users based on their behavior.
Best Practices in Account Base Marketing for automating your sales funnel for success. Learn a simple process to automate and personalize your sales funnel with behavior-based marketing and lead scoring.
This document discusses strategies for marketing products on Amazon. It outlines how to use owned media like product content and a brand store page to tell your story. Paid media strategies include sponsored ads and deals/promotions. Earned media like reviews influence sales and ranking. The "flywheel" effect happens as positive reviews and sales drive more traffic from search ranking and paid ads, leading to further sales and reviews.
How To Evaluate Growth Strategies In Affiliate Marketing And Increase Your Re...Affiliate Summit
This document presents a comprehensive strategy for identifying and evaluating affiliate marketing opportunities across different channels and stages of the customer purchase funnel. It discusses segmenting affiliate traffic, aligning channels with business goals, allocating budgets, defining key metrics, iterating based on data, and considering opportunities beyond direct sales. The goal is to provide a holistic approach to optimizing affiliate marketing for acquisition and retention across the entire customer journey.
[PPC Hero Summit] CRO 101: What it is and Why it MattersHanapin Marketing
Conversion Rate Optimization (CRO) is still tricky for many marketers. In this session, Hanapin’s CRO experts discuss what it is, the tools you need, how it works with your paid efforts, and why it’s such an important element to your marketing strategy. Plus, they’ll go through a few of our own success stories.
[PPC Hero Summit] A Step Ahead: Analyzing Your CompetitionHanapin Marketing
Take a deep dive into the tools, tactics and updates you need to effectively analyze your competitors with our Senior Analysts, Jacob Brown and Rachael Law. They’ll discuss Auction Insights, the Ad Matrix, Competitor Insight Tools, and industry trends and updates.
2 Steps Crucial to E-commerce PPC in 2018 by Elliot KempAnton Shulke
This document discusses strategies for effective ecommerce PPC in 2018. It emphasizes targeting unique audience segments using layers of criteria based on customer interactions. Examples are provided of targeting product viewers who did not convert using broad category terms, targeting email subscribers who purchased jeans using competitor keywords, and remarketing specific cart items to non-converting customers. The key is to test different audience, campaign, and messaging combinations to move people through the awareness, interest, desire, and action stages of the purchase funnel. Small tweaks to targeting can lead to big wins.
TINT is a social media aggregation and display platform that allows shopping centers to leverage user-generated content from various social media platforms. It aggregates posts containing relevant hashtags, location tags, and keywords then displays them on digital screens and websites. This provides a cost-effective marketing channel for centers while also incentivizing customers to share their experiences. Analytics from TINT help centers track the performance of their hashtags and social campaigns.
PMG is a marketing company that built a real-time marketing analytics platform to help clients increase return on ad spend. They partnered with Media Math to collect data from various sources and turn it into usable signals to create precise consumer profiles. This allowed PMG to identify customers at different stages and target them with personalized messages. The results were impressive - audiences scaled throughout key periods and return on ad spend reached as high as $149.59 per customer. PMG can now serve more customized ads to specific users based on their behavior.
2 steps crucial to e-commerce PPC in 2018 by Kirk WilliamsAnton Shulke
Organize campaigns by query and attribute value based on query funnel location. Segment campaigns into high, medium, and low priority groups based on whether the queries are top, middle, or bottom of the funnel. Apply first click attribution and bidding to high priority queries, time delay/position attribution and bidding to medium priority queries, and last click attribution and bidding to low priority queries. Identifying the right attribution model and setting bids accordingly for each campaign based on its funnel location is crucial for ecommerce PPC in 2018.
20 Discounting Strategies To Delight UsersPravya Pravin
Discounting acts as a nitro booster to supercharge sales. Knowing which discount to use in which stage of your store, will help you strike gold.
Put a method to the madness of discounting. Check out this step by step guide to discounting, to win hearts and drive revenue - https://bit.ly/2IYHS3Y
[PPC Hero Summit] Creating a Killer Paid Search and Paid Social StrategyHanapin Marketing
Without a solid strategy, it’s hard to implement the right tactics to effect positive outcomes for your paid search and paid social accounts. In this session our Account Managers, Michael Knight and Aaron Childs, go through the steps of creating a killer strategy for your PPC, including how to assess your situation, develop a policy, and create an action plan.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
This document discusses how to harness Google tools to market a business. It outlines the top 6 Google marketing tools: Google AdWords, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Analytics. For each tool, it provides details on how to use the tool to generate leads, increase brand visibility, and analyze marketing efforts. The document focuses on using Google AdWords to set up pay-per-click campaigns, uncovering competitors' keywords, setting budgets and bids, and optimizing ad copy and landing pages. It also provides tips on using Google Analytics to better understand customers and improve site performance.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Late-Breaking Amazon Tips for Black Friday & Cyber MondayTinuiti
Position your brand for end-of-year success on Amazon. Now is the perfect time for Amazon Sellers and Vendors to review catalogs, map our operational efficiencies, and make sure products are retail ready. Be strategic with your ad budget: retarget your Black Friday customers on Cyber Monday. Avoid the pitfalls that can hurt your bottom line. Employ these last-minute tactics for a strong finish on Amazon in the doozy of year that has been 2020.
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
Driving the Right Conversions from Facebook Ads: Your 60-Minute MasterclassHanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Use Facebook and Programmatic Ads to Drive Sales on AmazonHanapin Marketing
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
Product Feed Optimizations For a Cross Channel StrategyTinuiti
This document provides an overview of product feed optimizations for cross-channel strategies. It discusses best practices for optimizing product feeds for Google Shopping and social channels. Key topics covered include evolution of product feeds, feed management, best practices for cross-channel optimization, segmenting data using custom labels, and data governance and troubleshooting. The presentation emphasizes the importance of consistent, optimized product data across channels to improve performance and provides various tools and strategies for feed optimization, testing, and governance.
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
How to get Google adwords Client outside of marketplaces and social mediaMD RIAJUL ISLAM
In this slide I try to share 3 tricks to get google ads client without marketplace or social media. One just have to follow my methods to get recurring traffics easily to provide services.
Potential customers often leave a company's website before submitting a lead form or inquiring further. Remarketing brings these customers back through targeted digital ads that follow them around the web using tracking cookies. When customers see the ad, they are reminded of the company and click through to return to the website. PCG's remarketing services handle campaign management, ad creation, tracking conversions, and reporting to bring lapsed customers back.
This document provides an overview of CK Marketing, a marketing and CRM consulting firm. CK Marketing helps brands connect customer insights to targeted marketing plans and campaigns to increase sales in retail environments. The firm develops customer strategies, creates in-store marketing campaigns, manages CRM programs, and ensures marketing plans are aligned across partners and internal teams. CK Marketing delivers insights into strategies, strategies into actions, and executes campaigns to achieve measurable ROI for its clients.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Nick krest - approaching new business strategiesNickkrest
To run a successful web based small business you have to have an internet site, identify a smart idea or product that sells and is comparatively straightforward to market. Knowing the way to build or change a webpage is also a critical ability.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This document discusses automating AdWords campaigns to beat competition. It recommends organizing campaign data, defining goals, and building rules to automate bidding. It suggests centralizing data by campaign, keyword, and date. Goals may include spending budgets, achieving conversions or sales. Automation can be done through proprietary systems, AdWords tools, or third party tools. Proprietary systems allow flexibility but are expensive. AdWords tools only work with Google ads. Third party tools work across platforms but have limitations. The optimal solution uses both in-house and external automation tools together.
This document provides tips for improving the return on investment from paid search campaigns, including increasing quality traffic, conversions, and commissions while decreasing costs. Some key strategies mentioned are finding new keywords from tools and competitors, optimizing landing pages, testing ad scheduling and targeting, and decreasing reliance on more expensive broad match keywords. The overall goal is to drive more sales while spending less.
Digital marketing tips and tricks : Dave Chaffey Smart InsightsDave Chaffey
This document provides 20 digital marketing tips from a presentation given by Dr. Dave Chaffey. Some of the key tips include: knowing your goals and investing in a content strategy to achieve them; placing a value on goals in Google Analytics; using segmented landing pages and conversion pathways; avoiding banner blindness and simplifying content; integrating efforts efficiently; and using custom alerts and behavioral retargeting sensitively. The document encourages optimizing the user experience through scents trails and testing value messages. It also recommends listening to customers for feedback and crowdsourcing innovation ideas.
2 steps crucial to e-commerce PPC in 2018 by Kirk WilliamsAnton Shulke
Organize campaigns by query and attribute value based on query funnel location. Segment campaigns into high, medium, and low priority groups based on whether the queries are top, middle, or bottom of the funnel. Apply first click attribution and bidding to high priority queries, time delay/position attribution and bidding to medium priority queries, and last click attribution and bidding to low priority queries. Identifying the right attribution model and setting bids accordingly for each campaign based on its funnel location is crucial for ecommerce PPC in 2018.
20 Discounting Strategies To Delight UsersPravya Pravin
Discounting acts as a nitro booster to supercharge sales. Knowing which discount to use in which stage of your store, will help you strike gold.
Put a method to the madness of discounting. Check out this step by step guide to discounting, to win hearts and drive revenue - https://bit.ly/2IYHS3Y
[PPC Hero Summit] Creating a Killer Paid Search and Paid Social StrategyHanapin Marketing
Without a solid strategy, it’s hard to implement the right tactics to effect positive outcomes for your paid search and paid social accounts. In this session our Account Managers, Michael Knight and Aaron Childs, go through the steps of creating a killer strategy for your PPC, including how to assess your situation, develop a policy, and create an action plan.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
This document discusses how to harness Google tools to market a business. It outlines the top 6 Google marketing tools: Google AdWords, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Analytics. For each tool, it provides details on how to use the tool to generate leads, increase brand visibility, and analyze marketing efforts. The document focuses on using Google AdWords to set up pay-per-click campaigns, uncovering competitors' keywords, setting budgets and bids, and optimizing ad copy and landing pages. It also provides tips on using Google Analytics to better understand customers and improve site performance.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Late-Breaking Amazon Tips for Black Friday & Cyber MondayTinuiti
Position your brand for end-of-year success on Amazon. Now is the perfect time for Amazon Sellers and Vendors to review catalogs, map our operational efficiencies, and make sure products are retail ready. Be strategic with your ad budget: retarget your Black Friday customers on Cyber Monday. Avoid the pitfalls that can hurt your bottom line. Employ these last-minute tactics for a strong finish on Amazon in the doozy of year that has been 2020.
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
Driving the Right Conversions from Facebook Ads: Your 60-Minute MasterclassHanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Use Facebook and Programmatic Ads to Drive Sales on AmazonHanapin Marketing
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
Product Feed Optimizations For a Cross Channel StrategyTinuiti
This document provides an overview of product feed optimizations for cross-channel strategies. It discusses best practices for optimizing product feeds for Google Shopping and social channels. Key topics covered include evolution of product feeds, feed management, best practices for cross-channel optimization, segmenting data using custom labels, and data governance and troubleshooting. The presentation emphasizes the importance of consistent, optimized product data across channels to improve performance and provides various tools and strategies for feed optimization, testing, and governance.
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
How to get Google adwords Client outside of marketplaces and social mediaMD RIAJUL ISLAM
In this slide I try to share 3 tricks to get google ads client without marketplace or social media. One just have to follow my methods to get recurring traffics easily to provide services.
Potential customers often leave a company's website before submitting a lead form or inquiring further. Remarketing brings these customers back through targeted digital ads that follow them around the web using tracking cookies. When customers see the ad, they are reminded of the company and click through to return to the website. PCG's remarketing services handle campaign management, ad creation, tracking conversions, and reporting to bring lapsed customers back.
This document provides an overview of CK Marketing, a marketing and CRM consulting firm. CK Marketing helps brands connect customer insights to targeted marketing plans and campaigns to increase sales in retail environments. The firm develops customer strategies, creates in-store marketing campaigns, manages CRM programs, and ensures marketing plans are aligned across partners and internal teams. CK Marketing delivers insights into strategies, strategies into actions, and executes campaigns to achieve measurable ROI for its clients.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Nick krest - approaching new business strategiesNickkrest
To run a successful web based small business you have to have an internet site, identify a smart idea or product that sells and is comparatively straightforward to market. Knowing the way to build or change a webpage is also a critical ability.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This document discusses automating AdWords campaigns to beat competition. It recommends organizing campaign data, defining goals, and building rules to automate bidding. It suggests centralizing data by campaign, keyword, and date. Goals may include spending budgets, achieving conversions or sales. Automation can be done through proprietary systems, AdWords tools, or third party tools. Proprietary systems allow flexibility but are expensive. AdWords tools only work with Google ads. Third party tools work across platforms but have limitations. The optimal solution uses both in-house and external automation tools together.
This document provides tips for improving the return on investment from paid search campaigns, including increasing quality traffic, conversions, and commissions while decreasing costs. Some key strategies mentioned are finding new keywords from tools and competitors, optimizing landing pages, testing ad scheduling and targeting, and decreasing reliance on more expensive broad match keywords. The overall goal is to drive more sales while spending less.
Digital marketing tips and tricks : Dave Chaffey Smart InsightsDave Chaffey
This document provides 20 digital marketing tips from a presentation given by Dr. Dave Chaffey. Some of the key tips include: knowing your goals and investing in a content strategy to achieve them; placing a value on goals in Google Analytics; using segmented landing pages and conversion pathways; avoiding banner blindness and simplifying content; integrating efforts efficiently; and using custom alerts and behavioral retargeting sensitively. The document encourages optimizing the user experience through scents trails and testing value messages. It also recommends listening to customers for feedback and crowdsourcing innovation ideas.
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
PPC in a Cost of Living Crisis - BrightonSEO 2023 (3).pdfGregHolland24
This document discusses strategies for maintaining profitability in paid search marketing during a cost of living crisis. It recommends (1) advertising only in-stock products to drive more efficient spend, (2) being more strategic with ad spend by optimizing bidding strategies and visibility vs. position, and (3) understanding customer long term value by leveraging first-party data for smarter bidding and targeting new rather than existing customers. Specific tactics discussed include inventory filtering in Google Ads and Search Ads 360, adjusting goals and bidding tiers, and testing geo-targeted brand keyword exclusions.
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
CLV Advertising & Marketing Strategies to Acquire and Retain Consumers With P...Tinuiti
In today’s digital landscape, it’s crucial to adapt your business to this new wave. Improve the customer shopping experience, understand complexities of CLV, realize how to utilize customer shopper behavior data, all to attract, acquire & retain the most profitable customers for your company’s long-term. Join this session as we cover advanced Paid Search customer retention strategies that’ll help you to drive revenue & loyalty for your Ecommerce business.
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
The document discusses Emakina Perform, a center of excellence within the Emakina Group dedicated to analytics, search engine marketing, social media, and conversion optimization. It provides examples of the services Emakina Perform offers, including search engine optimization, search engine advertising, remarketing, and analytics. Case studies are presented showing how Emakina Perform has helped clients with SEO, PPC advertising, A/B testing, and supporting offline marketing campaigns through digital efforts.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
How to Drive More Sales Ready Leads with DigitalDemandWave
This document advertises an upcoming webinar from a digital marketing agency. The webinar will provide 9 steps to drive more sales-ready leads through digital marketing techniques. It encourages attendees to ask questions during the webinar and offers a live site analysis to evaluate their current demand generation strategies. The webinar agenda outlines how to work smarter through optimization of keywords, content, and lead nurturing programs.
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
Competitive Data Fuels Google Shopping PLA Ads - Michael Stricker at CPCstrat...semrush_webinars
Google Shopping Ads is an advertising medium offering dominant SERP presence, lower CPCs and higher CTR and Conversion Rates than text ads. In this presentation, learn how to observe competitors and win.
• Building the Account Architecture from Scratch Through Competitive Analysis
• Mining for Top-converting Search Terms to Integrate into the Product Data Feed
• Identifying Keywords that Surface Your Competitors’ Top Shopping Ads and What Do With Them
• How Price Plays a Role on Shopping and How to Leverage Competitive Pricing Data
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Campaign launch techniques - Dave Chaffey - smart insightsDave Chaffey
Imran Farooq introduced the webinar which featured a presentation by Dr. Dave Chaffey on 7 practical insights for digital marketing campaigns. The webinar covered goals and analytics, customer insights, core messaging, targeting, creative elements, communications strategy, and optimization. Dr. Chaffey provided examples and recommendations in each area to help attendees launch successful digital campaigns. At the end, Imran promoted an exclusive social media training pack offering 17 webinars on platforms like Twitter, Facebook, LinkedIn and YouTube for a limited time price of £97.
Do you need a practical guide and how-to checklist for starting your growth hacking efforts? Learn how to build your growth funnel, how to run experiments, how to track your key growth metrics, how to identify your points of leverage, what tools to invest in, how to think like a growth hacker, and how to build your growth hacking team.
Search is getting so complicated: multiple search engines, bidding algorithms and AI, forecasting, and budget management. In this world of machine automation how do I maximize my productivity without losing control? In this session we’ll have a look at the tools available to search marketers in Google Ads as well as some time-saving technologies that have been implemented by 3rd party platforms to help you save time, extend your reach, and be more competitive in your SEM program.
Similar to 7 Kick-Ass E-commerce Paid Marketing Tips - Shopify Meetup, Sofia, Bulgaria, Nov 2016 (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Hi everybody, my name is Delcho, I’m a ppc expert and I’ll share with you some tips which I hope would be useful for your paid marketing efforts. In fact if you do these things you may very well be more advanced than most digital advertisers in making use of the Adwords/Google Analytics features. I’ve audited quite a few Adwords accounts and have rarely seen all of these put to use.
Some of the tips in this presentation would require a bit of extra effort on your side to implement - especially the more technical stuff, but it’s definitely worth it.
The presentation covers three general areas - setting up event and conversion tracking, using event tracking and user behavior on your site to create audience lists for remarketing and finally I will share a few advanced AdWords features which are great for ecommerce.
Tip 1 - Use Google tag manager for conversion tracking
Conversion tracking is essential for every website and google analytics is usually the best choice for this. To get the best out of google analytics you should create goals to track. And the easiest way to set up these goals is through google tag manager.
Goals in GA are basically the conversions you want to track on your website. There are micro conversions which are actions of your website visitors which bring them closer to the macro conversion which in the case of ecommerce is the purchase.
GTM lets you track any action on a webpage
Define action
Create trigger
Set up tag for the trigger
The tag can send data to a third party platform
Example: click on a link
Sends relevant data - like number of clicks, location of click, click target
Set up event tags which can be turned into event-based goals in GA and import these as conversions in AdWords. You can track form submissions, link clicks, page views and many more.
Most common GTM Uses for digital marketers
Implement GA tracking code - no need to do this in shopify.
Create conversions to be impored in AdWords
Facebook pixel, Facebook events on website
One of the best things about digital marketing is that you can target your marketing efforts and measure their effect much more effectively.
To improve your paid marketing targeting you must create relevant audiences in Google Analytics which you can then import in AdWords. Audiences are groups of website visitors that share common characteristics. It’s up to you to decide what audience characteristics are important for your marketing needs. Some common criteria to differentiate audiences are converters vs. non-converters, time since last visit, pages visited, time spent on site, etc.
Here’s the GA interface for audience building. You have a great number of possibilities for audience building including demographics, technology used, behavior on site, custom conditions and so on.
The User ID option in GA lets you include your store’s user IDs in the GA stats. It is not very hard to implement although you will probably need help from a developer. A great drawback of all analytics solutions is that they cannot track across devices or sessions too far apart in time.
The GA user ID option lets you connect multiple devices, sessions, and engagement data to the same visitors. This would allow you to create very personalized marketing campaigns targeting specific subsets of your users.
Paris showed you the STDC framework in his presentation. It is very relevant to my presentation too. If you want to be successful in your digital marketing efforts you need to have a well developed strategy which starts from informing the users about your website or store, making them aware that it exists. Then in the think stage you need to explain what the benefits you offer are and finally in the do stage you can start selling them particular products or services. Of course it is possible that users from any stage of the funnel are likely to buy, but the ones you have nurtured to the do stage are much more likely to bring you the precious macro conversion.
Since in the see stage you want to inform as broad as possible an audience about your store it is best to use the display network which is much cheaper than the search network. Do you all know what the google display and search networks are?
Once you start running your see stage campaigns it is very important that you build GA audiences of all people who clicked on your ads and visited your site. These people are already familiar with your website. You will then use this audience to target your think stage campaigns. The think stage is generally about content which would educate, excite, empathise the users so that they develop a positive bias with your brand. Of course producing great content is usually costly and time consuming, but it should pay off in the long run and you can always try to be creative with this part and produce your own content. In this stage you can create different audiences in terms of how the visitors engaged with your content - you can use metrics like time spent on site, number of pages visited, etc. which would help you segment the visitors according to the level of engagement. Another way to segment the audiences is by content subject or category.
So finally in the do stage you can target more aggressively high engagement users in the GSN who are interested in a particular product category.
Remarketing is a paid digital marketing tactic where you show ads to users who have already engaged in some way with your website in the past. It has a lot of benefits. Some of the major ones are the fact that these users are already familiar with your website or brand, so they are more likely to visit it again, also the fact that these users are clearly interested in what you have to offer, because they already visited your website. Another major benefit is that you would not be paying for clicks from users who are not as likely to convert.
Here are some examples of display remarketing campaigns:
In AdWords the feature that lets you remarket to past visitors in the search network is called Remarketing lists for search ads or RLSA.
There are two basic strategies for using remarketing lists with search ads: You can optimize bids for your existing keywords for visitors on your remarketing audiences. For example, you can increase your bid by 25% for those who previously visited your website in the last 30 days. Or, you could show a different ad to site visitors who have placed items in a shopping cart but have not purchased them. Also you can bid on keywords that you don't normally bid on just for people who have recently visited your site, or have converted on your site in the past. This can help you increase your sales. For example, you could bid on more broad and expensive keywords only for people who have previously purchased from your site.
Here’s what RLSA can do for you compared to non-remarketing campaigns. This chart is purely illustrative and is not based on real data. Based on the recency of a visit a user is more likely to convert soon after his visit and less likely to convert as time passes by. Based on this you can create audiences, or remarketing lists in this case, based on visit recency. In the example above I have used 30 day intervals, but these can be different based on the products you are selling. Also these intervals depend on the sizes of your audiences. It would not be very effective to target a list of just a few thousand users, because then the search volume would be very small. Consider this when setting up your lists.
As you can see in the chart more recent visitors are more likely to click on the ad and then convert which brings down your cost per conversion and allows you to bid for more expensive keywords.
Dynamic search ads is one of my favourite features in AdWords. DSAs allow you to target a particular section of your website in an Ad Group and direct search traffic to it without setting up lists of keywords and ads relevant to every particular keyword. DSAs use the power of Google Bot to index your website and show ads to search queries relevant to its content.
Here’s how the ad set up looks. You can target a particular section of your website, for example the shoes section. Then you only need to create an ad by only coming up with the description lines and the display url. These need to be general enough to be relevant to any product in the section you targeted. Once this is done and the ad is active if a user searches for a particular brand of shoes and you have this brand in your shoes section your ad would be eligible to show with a dynamically generated headline which would repeat the search query and be extracted from your website.
DSA allow you to skip the creation of a separate ad group and ad for every type and brand of product you sell and at the same time keeps the ad copy very relevant to the search query.
Another great thing about dynamic search ads is that they can be combined with RLSA campaigns. In this way you can remarket to past visitors with entire sections of your website. I have included here some research by WordStream, one of the biggest paid digital marketing companies in the world. They have aggregated data from a hundred adwords accounts across a period of three months and have compared the performance of regular DSA and RLSA campaigns to the performance of a combination of the two.
My last tip is about the drafts and experiments feature in adwords. It is always a great practice to test any new change in adwords if possible.
In adwords you can basically test almost every campaign and ad group setting. You can compare remarketing to non-remarketing campaigns, different types of audiences and much more. You decide how long to keep running the test after which you leave the winner running and pause the worse performing campaign. Until recently the experiments feature in adwords was more limited and had to be set up inside the campaign you want to test. Recently AdWords greatly expanded our ability to test changes by introducing the Drafts and Experiments feature - it allows you to create a duplicate of the campaign you want to change and change only the settings you want to test.
We digital marketers deal with data more than anything else, because the digital environment gives us the ability to track anything going on inside it. Always make use of that data, run test, look at the data again and improve. This is the endless cycle of the digital marketer.
Thank you for your time. Let me know if you have any questions.