The document discusses mobile strategy and product development best practices. It emphasizes the importance of quality, time to market, and technology choices. Key recommendations include focusing on customers through prototyping and minimum viable products to validate assumptions quickly, and considering native versus hybrid development based on the specific product and talent needs.
My Business Model;
Because CV just too mainstream.
For the full resolution of the presentation, please view it at:
https://drive.google.com/file/d/0B3pSuHXTgy_Qa0ZLN3hPOTlpWnM/edit?usp=sharing
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
Digital transformation at the Regional Innovation Board, October 2015Sven Denecken
Where to go for more information on Digital Transformation:
Blog series on Digital Transformation
http://scn.sap.com/community/cloud/blog/2015/01/17/digital-transformation-series-the-wrap
openSAP MOOC course on Digital Transformation
https://open.sap.com/courses/dit1
Blog series on Digital Transformation use cases with S/4HANA
http://scn.sap.com/community/s4hana/blog/2015/07/13/s4hana--the-use-case-series--intro
openSAP MOOC course on use cases S/4HANA
https://open.sap.com/courses/s4h3
Webinar: Driving Innovation Across an Enterprise with Booz Allen HamiltonBadgeville, Inc.
According to Brian Burke of Gartner, “Applied to innovation, gamification can motivate people to share their ideas within a community… encourage people to build upon the ideas of others… and take part in something larger than themselves.” That crowdsourced approach and collaboration could lead to the next billion dollar offering. At the forefront of driving innovation across the company and for their customers, Booz Allen Hamilton understands what it takes to launch such a large initiative.
In this session, you will hear from Booz Allen Hamilton and Badgeville:
- How gamification can drive innovation across the enterprise
- Lessons learned from using gamification to drive innovation
- Case study of how gamification has worked at Booz Allen Hamilton
- Demonstration of gamification for innovation
‘Using Software to Digitize Your Brand’ -- Today, no matter what products and services your company offers, you need to be extending your brand with digital products. These new products, that leverage social, mobile, analytics, and cloud computing can help you create revenue streams and cement customer loyalty with innovative, engaging, and trusted software. Listen to how other companies are branding themselves with software, like broadcasting companies using TV apps to extend viewer engagement, healthcare companies building mobile apps to improve patient care, and financial services companies using digital products to extend their services and attract customers. Learn how digital is fundamentally affecting every industry, and find out some of the ways you can get started delivering on the promise of your brand through innovative, effective software.
My Business Model;
Because CV just too mainstream.
For the full resolution of the presentation, please view it at:
https://drive.google.com/file/d/0B3pSuHXTgy_Qa0ZLN3hPOTlpWnM/edit?usp=sharing
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
Digital transformation at the Regional Innovation Board, October 2015Sven Denecken
Where to go for more information on Digital Transformation:
Blog series on Digital Transformation
http://scn.sap.com/community/cloud/blog/2015/01/17/digital-transformation-series-the-wrap
openSAP MOOC course on Digital Transformation
https://open.sap.com/courses/dit1
Blog series on Digital Transformation use cases with S/4HANA
http://scn.sap.com/community/s4hana/blog/2015/07/13/s4hana--the-use-case-series--intro
openSAP MOOC course on use cases S/4HANA
https://open.sap.com/courses/s4h3
Webinar: Driving Innovation Across an Enterprise with Booz Allen HamiltonBadgeville, Inc.
According to Brian Burke of Gartner, “Applied to innovation, gamification can motivate people to share their ideas within a community… encourage people to build upon the ideas of others… and take part in something larger than themselves.” That crowdsourced approach and collaboration could lead to the next billion dollar offering. At the forefront of driving innovation across the company and for their customers, Booz Allen Hamilton understands what it takes to launch such a large initiative.
In this session, you will hear from Booz Allen Hamilton and Badgeville:
- How gamification can drive innovation across the enterprise
- Lessons learned from using gamification to drive innovation
- Case study of how gamification has worked at Booz Allen Hamilton
- Demonstration of gamification for innovation
‘Using Software to Digitize Your Brand’ -- Today, no matter what products and services your company offers, you need to be extending your brand with digital products. These new products, that leverage social, mobile, analytics, and cloud computing can help you create revenue streams and cement customer loyalty with innovative, engaging, and trusted software. Listen to how other companies are branding themselves with software, like broadcasting companies using TV apps to extend viewer engagement, healthcare companies building mobile apps to improve patient care, and financial services companies using digital products to extend their services and attract customers. Learn how digital is fundamentally affecting every industry, and find out some of the ways you can get started delivering on the promise of your brand through innovative, effective software.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Why Open Source is the Smart choice for Higher EducationAcquia
In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.
Singapore Management University’s great transformation journey is one to emulate.
In our session (https://youtu.be/GoFUeK8x8sY), Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.
In this 45-minute session, we will share:
- Why should Institutes of Higher Learning use open source technology?
- The story behind SMU’s transformation journey
- Fireside chat with Wee Sen and Tony (Live Q&A session)
Legacy HR systems & processes have a significant impact on Diversity Hiring. Headstart & Accenture are bring a new proposition to market focused on significantly improving Diversity Hiring.
AIA Present iPOS tablet toolkit at Transform 2015 ConferenceThe Digital Insurer
AIA are possibly the global leader in their use of tablet toolkits at the point of sale for life insurance. This short presentation gives a status update. Visit The Digital Insurer for more informaiton on the use of tablet toolkits in insurance and to join our community of professionals who are interested in the digital transformation of insurance
Digital transformation-It's not all about Digital Technologiespradeeppatelpmp
Digital Transformation is not just about digital Technologies.It's a gamut of technologies, processes, vision and mindset, which empowers enterprises to understand and serve customer needs in the ever growing Industry 4.0
Company Profile – Sankalp Tech (MLM Software)Sankalp
Sankalp tech has been a renowned name in DIRECT SELLING software industry. It facilitates great help in your direct selling business by providing all the requisite features & modules in an affordable price. So, what are you waiting for?: Contact us immediately for direct selling software.
http://www.sankalptech.com/
App42 Student Lab - Android Game Dev Series V 0.1ShepHertz
ShepHertz has started App42 Student Lab to provide umpteen learning and practical simulation to budding developers.
The Android Game Dev Series is the first workshop that is being conducted in association with Entrepreneurship Cell, IIT Kharagpur. The Series consists of three Webinars and a month-long Hackathon for college students to learn and bring their ideas to reality.
In this first Webinar V0.1 we have covered: basic steps in developing an App or a Game, configuring Java, Android SDK Setup, developing a sample Tic-Tac-Toe Game on Android, and integrating a basic Leaderboard using App42.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Why Open Source is the Smart choice for Higher EducationAcquia
In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.
Singapore Management University’s great transformation journey is one to emulate.
In our session (https://youtu.be/GoFUeK8x8sY), Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.
In this 45-minute session, we will share:
- Why should Institutes of Higher Learning use open source technology?
- The story behind SMU’s transformation journey
- Fireside chat with Wee Sen and Tony (Live Q&A session)
Legacy HR systems & processes have a significant impact on Diversity Hiring. Headstart & Accenture are bring a new proposition to market focused on significantly improving Diversity Hiring.
AIA Present iPOS tablet toolkit at Transform 2015 ConferenceThe Digital Insurer
AIA are possibly the global leader in their use of tablet toolkits at the point of sale for life insurance. This short presentation gives a status update. Visit The Digital Insurer for more informaiton on the use of tablet toolkits in insurance and to join our community of professionals who are interested in the digital transformation of insurance
Digital transformation-It's not all about Digital Technologiespradeeppatelpmp
Digital Transformation is not just about digital Technologies.It's a gamut of technologies, processes, vision and mindset, which empowers enterprises to understand and serve customer needs in the ever growing Industry 4.0
Company Profile – Sankalp Tech (MLM Software)Sankalp
Sankalp tech has been a renowned name in DIRECT SELLING software industry. It facilitates great help in your direct selling business by providing all the requisite features & modules in an affordable price. So, what are you waiting for?: Contact us immediately for direct selling software.
http://www.sankalptech.com/
App42 Student Lab - Android Game Dev Series V 0.1ShepHertz
ShepHertz has started App42 Student Lab to provide umpteen learning and practical simulation to budding developers.
The Android Game Dev Series is the first workshop that is being conducted in association with Entrepreneurship Cell, IIT Kharagpur. The Series consists of three Webinars and a month-long Hackathon for college students to learn and bring their ideas to reality.
In this first Webinar V0.1 we have covered: basic steps in developing an App or a Game, configuring Java, Android SDK Setup, developing a sample Tic-Tac-Toe Game on Android, and integrating a basic Leaderboard using App42.
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
The Devbridge Design team shares their experience and explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
IxDA October Event: Prototyping Approaches and OutcomesIxDA Chicago
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
Learn about the Devbridge Design team's experience as they explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
At NETCO 2017 I gave a talk about virtual reality and our products. Examples, testimonials, features. We build VR content.
We are a firm based out of Winnipeg Manitoba
Value Engineer your Products | Workshop | Agile Gurugram 2018 | 23 - 24 MarchAgileNetwork
SESSION TITLE
Value Engineer your products
SESSION THEME
Startup, Lean and Product Development
SESSION OVERVIEW
How do you know value is delivered? Typical answer is through customer feedback. Isn't it too late? Isn't value built in? Should we not ascertain value upfront. Can past success and failures provide us clues for building value? This talk will provide methods on how to build value in the product based on Brillio's OnTheGo mobile product and CODEX, the portfolio management solution
SESSION AGENDA
Part 1 - Introduction to software development platform in Digital Era, how has it changed (20 minutes)
Part II - Introducing Need and Value dimensions - 10 minutes
Part III - 5 elements - understanding need, building value and finally measuring in an automated way - 45 minutes
SESSION TAKEAWAYS
Develop the ability of thinking in reality to identify needs
Qualify the value upfront for every aspect of the product
Come up with ideas on possibilities to make a great product
Understand the concept of telemetry
DURATION
90 Mins
Creative Chaos is a fully integrated innovation delivery agency. We help startups and enterprises use our innovation delivery framework to transform ideas into products through an agile and iterative process. With over 17 years of experience, Fortune 500 customers, over 400 successful projects and a team of 350 full-time engineers across multiple global delivery centres, we enable our clients to outperform the competition and stay ahead of the innovation curve.
In today's competitive landscape, your product must exceed expectations and create a compelling customer experience. Here, we discuss how to leverage real customers in real environments to evaluate the stability, satisfaction, and adoption of your product before release and achieve Customer Validation.
We build iOS and Android applications for Business, as well as Cross-Platform apps.
In-House teams of certified Developers, PMs, QA, UX\UI Designers ensure the top-noch quality of provided services.
We also offer Intergation services with SAP or Salesforce platforms.
Find our more at https://jetbi.com/mobile-apps-development-ios-android
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
Seeking innovative solutions for your business? Craving higher conversion rates? Want to amplify your business's visibility? Look no further! LDT Technology is one of the top IT companies in Chandigarh to help your business thrive.
At LDT Technology, we are dedicated to helping you achieve your business goals through our comprehensive range of services. As a global provider of custom software development and IT sourcing solutions, we bring years of experience and a wealth of unique talent to the table.
Our expertise extends beyond simply creating top-grade products. We understand the rapidly evolving landscape of the IT industry and strive to keep our technology partners ahead of the curve. With our finger on the pulse of emerging trends, we can guide you towards innovative solutions that will drive your business forward.
Based in India, we have a strong presence as one of the top IT companies in Chandigarh. We proudly serve clients from diverse locations such as the USA, Hong Kong, Indonesia, and South Africa. Regardless of your geographic location, we are always available and ready to provide IT services that meet your specific needs. Partner with LDT Technology, and together we can transform your business.
This was the presentation I've made for Techinasia's Product Development Conference 2018 (https://pdc.techinasia.com/) about Problem Solving (Human-centered Design)
A presentation I made for Samsung Developer Workshop in Indonesia.
Sorry for disabling the download feature.
If you want the file, just send me an email at rangga.wiseno@gmail.com
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
2. We are living in a Mobile world,
where our Phone is more important than
our Clothes, Wallet, and Bank Account
Why Mobile?
Source:
JAKPAT - Indonesia Mobile Habit Q1 2017
Deloitte Reports: http://www2.deloitte.com/content/dam/Deloitte/sg/Documents/financial-services/sea-fsi-digital-financial-services-in-Indonesia-noexp.pdf
3. Many Corporates losing their market share
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al Disruptors
k BlueBird Traveloka
$0
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$400,000,000
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$800,000,000
$1,000,000,000
$1,200,000,000
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Traditionalists & Digital Disruptors
Year Garuda Indonesia Go-Jek BlueBird Traveloka
Garuda
Traveloka
Bluebird
Flight (Airlines)
Garuda is a state-owned airlines from
Indonesia. Not only operating the flight,
today they also expanding to online flight
bookings but only for related flight.
Traveloka is a Flight booking Startup
from Indonesia (like KAYAK in the US).
They provide an easier way for User to
find a flight, by aggregating the data from
different airlines and provide easier
payment process.
VS
Transportation
VS
Gojek is a bike-hailing app, where User
can get a ride from nearby “Ojek”,
Indonesian Motorbike Taxi, and pay it
through the app.
Bluebird is the oldest Taxi company
from Indonesia. Not only providing Taxi
service, now they also trying to expand
their market to Online Transportation.
to Startups that put their focus on Mobile
4. That’s the reason why we’re going
to talk about Mobile
and it’s Strategy, from Technical and Product perspective
Ice·House
īs-hous
noun
ICE (Indonesia Center of Excellence) House is a global software
development company focused on delivering high quality Digital
Product by combining Customer-focused approach with Engineering
Excellence.
synonyms: agency, developer, Certified Google Developer
6. So let’s talk about Quality first…
Ice·House
īs-hous
noun
ICE (Indonesia Center of Excellence) House is a global software
development company focused on delivering high quality Digital
Product by combining Customer-focused approach with Engineering
Excellence.
synonyms: agency, developer, Certified Google Developer
7. •HTML inside App
•User Interface not smooth
•Lots of clicks
•Slow Response
•Confusing user feedback
Standard App
8. • Multi Language
• Direct Loading of user interface
• Smooth scrolling and selections
• Very few clicks for results
• Help overlays to guide users
• Solid feel
Quality App
9.
10. Source:
Georges Mao, Director Market Insights APAC, Google
Google for Mobile, March-31-2016
High Quality App =
36x more Revenue
4x
9x
2-2.9
Stars
3-3.9
Stars
4-5
Stars
1-1.9
Stars
* Revenue from app
Quality: why it’s important?
12. FUNCTIONALITY
EXPERIENCE
CODE
We need to see Quality from broader picture and for every team member to have sense of ownership
Myth #1: Quality is only about QA
Make sure app doesn’t break
(Unit Test)
Deliver Quality Features
(Positive or Negative Test Cases)
Focused on Customer’s needs
(Design Sprint & UX Research)
13. High Quality Mobile Experience can only be delivered by
understanding the Customer
Solve problem through
Prototyping and Rapid
Development
Analyze Traffic
(Growths or Churns)
Product Release
& Go To Market Strategy
Deliver Values
Learn from
Feedbacks
Focused on Customer’s
Persona & Pain Points
Myth #2: Quality is Internal thing
14. Myth #3: We can only understand after Development
The Most Expensive
Investment on Product happened during Build (Development)
to Launch (Go To Market) stage and we do this only for testing
our assumptions and learn from the Users.
1
2
3
4
Build
Launch
Idea
Learn
Prototype
Feedback
Design Sprint
directly focus on getting feedback from Users through Prototyping,
thus minimising the cost from building wrong product
15. Design Sprint
• Define the Problem
• Identify the target Customers (Personas)
• Map the Customer Journey
• Create the Information Architecture
• Create Journey
• Prototype the Solution
• Test the Prototype to Persona
Day 1:
Understand
Day 2:
Diverge
Day 3:
Decide
Day 4:
Prototype
Day 5:
Test
16. What about Time to Market?
Ice·House
īs-hous
noun
ICE (Indonesia Center of Excellence) House is a global software
development company focused on delivering high quality Digital
Product by combining Customer-focused approach with Engineering
Excellence.
synonyms: agency, developer, Certified Google Developer
17. Common Problems: Gold Plating
I want to solve problem
on Transportation
Jet Propulsion
Parachute
Aerodynamic
Wings
Le Jetpack
You
The Founder
Aha! I want to build
a Jetpack
18. where can I
find them?
Le Jetpack
Milestone
Quality CheckHiring
the Experts
Build
the Product
why it takes
a long time?
do we really
need this?
Your Competitor
(that one with huge
funding)
Build
the Product
I just want
a Bike…
Customer
Gold Plated Product vs Time to Market
19. What you need is not a Jetpack,
but MVP…
Minimum Viable Product
20. Minimum Viable Product
is a Product with just enough features to gather
validated learning about the product and its
continuous development.
The main goals of MVP is to deliver core values
of your product as soon as possible to the
customer and test your business assumption
while keeping your development cost efficient
21. How MVP solve your problem?
Lean and Agile approach to minimize the risk of bad product
MVP Ver. 2 Ver. 3 Ver. 4
Ship Feedback
Feedback Feedback
Ship Ship
1. Bring cost efficiency for
development process
2. Test key business concepts early on;
prioritise and pivot when needed
3. Less time to go to market and
directly create relationship with the
customer
Product Maturity
UX Research
Design
Prototype
Feedback
22. Myth #1: MVP is about You
Founder BFounder A Founder C
Customer
MVP is about your Customer
X X X
24. “Focusing on user personas early in the
design process helps us build software
that solves real user problems”
“It is also a good opportunity to practice
these human-centered design skills”
#Understand:
Define your personas
Source: https://developers.google.com/design-sprint/downloads/DesignSprint-NewFormFactors.pdf
25. + =
#Diverge and #Decide
Ideate the solution & Prioritise
Ideas Backlog
Source: https://developers.google.com/design-sprint/downloads/DesignSprint-NewFormFactors.pdf
26. #Prototype and #Testing
Deliver High/Low Fidelity Prototype and Get User’s Feedback
Low Fidelity Prototype
High Fidelity Prototype
OR +
Real Users
(matched Persona)
+
Test Script
(measure Value)
27. The Result
What is MVP really stands for?
Quick Win
VALUE
DELIVERED
TECHNICAL
COMPLEXITIES
10
5
105
Vision
Scope CreepNice to Have
Promo
Notification
Credit Card
Payment
Advertising
Banner
Twitter
Login
Guest
Checkout
Bank
Transfer
Payment
COD
Payment
O2O
Delivery
Recommendation
Engine
Chat Bot
O2O &
Targeted
Promo
Checkout
Cart
Search and
Browse
Product
JANE
(The Customer)
Tech Team
This is your
MVP
28. In the end, let’s talk on the Technology
Ice·House
īs-hous
noun
ICE (Indonesia Center of Excellence) House is a global software
development company focused on delivering high quality Digital
Product by combining Customer-focused approach with Engineering
Excellence.
synonyms: agency, developer, Certified Google Developer
30. NATIVE HYBRID
Less Runtime performance,
more Compile time
Light Runtime Performance
JAVA
Device
Native API
Device-related function
(e.g. Accelerometer)
Custom View and
Animations
JAVA
JAVA
Libraries
Plugins (API)
Device
Native API
Device-related function
(e.g. Accelerometer)
More Runtime Performance
View and Animation
Web View
(Cordova)
More Runtime performance,
less Compile time when treated right*
JS Bundle
(React Native)
JavaScriptCore
(Multi Thread)
Browser Engine
(Single Thread)
Source:
https://realm.io/news/orta-therox-try-swift-tokyo-building-your-own-tools/
https://www.toptal.com/mobile/comparing-react-native-to-cordova
Native or Hybrid: Architecture
PERFORMANCE
31. Native or Hybrid: Talent Pool
iOS Native
Talent Pool
Android Native
Talent Pool
Hybrid (Web)
Talent Pool
Source:
Stack Overflow Developer Survey 2017
https://stackoverflow.com/insights/survey/2017#most-popular-technologies
Most Popular Technology
as surveyed by Stack Overflow*
32. Hybrid has the biggest pool
of Talents, thus making it
easier to find a team and in
the end making it cheaper
(supply > demand)
Source:
Stack Overflow Developer Survey 2017
https://stackoverflow.com/insights/survey/2017#most-popular-technologies
US Salaries per Technology
as surveyed by Stack Overflow*
33. Native App Hybrid App
Pros
(Good Things about)
1. Light Weight: pure native code and manageable
dependencies
2. Full Native Control: full coverage for Native Device APIs
3. Best Case: Animation and UI Heavy features on Low End
devices
1. Easier to Maintain: bigger Talent Pool and Portability
2. Multiple Paradigm: for both Android & iOS
3. Best Case: data driven app that focus more on displaying
data
Cons
(Bad Things about)
1. Harder to Maintain: smaller Talent Pool, higher salary,
and doubled the team size
2. Single Paradigm: Silos per Platform (not Forkable)
1. More space needed for Libraries and Dependencies (e.g.
React Native add 593 dependencies)
2. Partial Control: depends on Library’s Native API support
Myth
(What we usually thought about)
“Native is Faster than Hybrid”
• For Compile Time, Hybrid wins since Javascript code is
not compiled
• For Run Time, Native wins but libraries like React Native
already support Multithreading through Apple & Android
JavaScriptCore
“Hybrid Development is Faster” or “I’ll never touch
Native Code anymore”
• Wait until you find major bugs from Libraries or
unsupported Device APIs
“Hybrid is Cheaper”
• Wait until you see how expensive it is to have bad
experience (e.g. poor performance or bug from library)
Team Composition
(Expected Team to implement the system)
+
Expert
Web Developer
Libraries
Support Team
Need dedicated team to
maintain Library
(e.g. React Native Release
is every 2 weeks)Expert
Android Dev
+
Expert
iOS Dev
Native or Hybrid: Summary
34. rangga@icehousecorp.com
In Summary
- On Quality:
• Never compromised Quality and Experience
• Experience/Quality is not only internal Thing (always validate your
assumption to customer’s feedback)
- On Time to Market:
• Start Lean (MVP), but always validate your MVP through
Prototyping (Design Sprint)
- On Technology:
• No silver bullet for all: Native vs Hybrid’s result will depends on
the Implementation itself
35. About Us
Ice House is a global mobile development firm
which applies breakthrough technology,
engineering excellence and customer insight to
design and build innovative user experiences.
Indonesia
USA
Amsterdam
Customers served 2013 - 2016 55
Average Lifespan 3.08 quarters
Customers with 4 or more quarters 30%
Customers with more than 1 project 40%
Longest Customer 4 years (so far)
Canada
36. RECRUITMENT
Ice House Vision
Software Industry
Talent Pool
Fresh Graduate &
Junior
Mid-Level
Senior
Leader
What we
typically
recruit
Our Vision
to grow the
talent pool
At Ice House, we believe that a good business
should be sustainable and give enough
contributions to its communities.
That’s why our main goal for recruitment is to
recruit and nurture Future Leaders & Experts
within the Industry and grow its Talent Pool,
instead of abusing it by focusing only to Talent
Acquisition (poaching).
37. Thank You
You can download the presentation
on Slideshare link below:
https://www.slideshare.net/secret/
rfR221zceM5flK
Have huge interest in Mobile?
Yes, we’re hiring…
https://www.icehousecorp.com/careers/