Presentation to CILIP ARLG Southern on 1st May 2013 in Southampton

1. Google, search engines and
social media
Phil Bradley
http://www.philb.com

2. Growth of data
http://3.bp.blogspot.com/-
mcOn9gGAR6A/UIpLx_1LNBI/AAAAAAAAAM4/DgLVhwCJHbs/s1600/internet-one-minute.jpg

3. Tom Cunniff http://bit.ly/IKL3ZZ

4. And search?

8. http://www.seo-smo.net/content-beyond-the-search-engines/

9. Traditional search engines
• Focus on web pages
• Emphasis the old, not the new
• Give no indication of authority

11. This results in
• Poor quality data
• ‘Gaming’ of the engine
• Acceptance of results

12. A search engine wants to be
everything
•Knowledge graph
•Personal results
•Images
•Web pages
•News
•Related searches

13. Search engines don’t want you to
think

14. Hunt the advanced search!

15. As for Bing...

16. Filter bubbles
http://www.flickr.com/photos/sheepies/2680273398/

17. Summer of 2012

18. Autumn of 2012

19. March 2013
Me (website)
Me (Google+)
Me (weblog)
Me (Twitter)
Me (Slideshare)
Me (CILIP Website)
Baseball Player
Baseball Player
Me (Flickr)
Me (Flickr)
Me (Flickr)

20. March 2013 page 2
Me (Pinterest)
Baseball Star
Baseball Star
Me (YouTube stream)
Me (Google+)
Images
Me (Other website)
Amazon
Me (Slideshare)
Baseball Star
Me (LinkedIn)

21. Search is broken

22. The rise of social search

23. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

25. http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216

26. http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png

28. Social media engines
• Social Mention
http://www.socialmention.com/

29. IceRocket

30. News collation resources
Flipboard http://flipboard.com/

31. Zite http://www.zite.com

32. Zite top stories

33. FlipBoard

35. Pulse News

37. News curation via the web

38. News.me daily digest

39. Scoop.it

40. Scooped for me

41. Sulia http://sulia.com

42. Paper.li

43. When we need to know
• We go to authoritative sources
– (How do we know what they are?)
• We go to places that we trust
– Libraries, schools, official materials
• We ask the people that we know

44. How should we be in the future?
• More active in social media
• Contributing across the internet
• Commenting, sharing content
• Guiding people

45. Using Bookmarking services

46. Why?

47. Delicious
http://www.delicious.com/philbradley

48. Tag filters

49. RSS Feed

50. Network feed

51. Use your feed elsewhere

52. Diigo
http://www.diigo.com/user/philbradley

53. Diigo network

54. Diigo groups

55. Tumblr

56. Follow some blogs

57. Find people you know

58. Then follow ‘em!

59. Hold on a moment!
Image :
http://www.fli
ckr.com/photo
s/lwr/4834276
819/

60. All well and good but:
• I have a job to do!
• I don’t have time for all this!
• I’m not allowed to do this stuff

61. The more we share, the easier it is
http://ww
w.flickr.co
m/photos
/oakleyori
ginals/847
8450243/

62. The sharing economy

63. In a library/information based
environment

64. Less search, more finding
http://www.envano.com/blog/wp-
content/uploads/search-engine-optimization1.jpg

65. And into the future...

66. In summary
• Future emphasis on the person, not the site
• Authority resides in the individual
• We can and should be everywhere
• Adding content as well as using it

67. Thank you!
• philipbradley@gmail.com
• http://www.philb.com
• http://www.philbradley.typepad.com
• http://www.twitter.com/philbradley
• http://www.slideshare.net/philbradley
• http://pinterest.com/philipbradley/
• http://www.delicious.com/philbradley