The document discusses how brand identity was kept consistent across three products. The same color schemes, fonts, and actor were used. A gas mask motif representing the artist's darker side was prominently featured in the video, digipack, and through Photoshop effects to reinforce the brand identity.
1. How is the brand identity consistent across all three of my products?
In order to keep my brand identity consistent throughout my products, I used the same
colour schemes and fonts. My digipack and advert both carry a slightly washed out, dull
selection of colours and a bold font in pale colours to carry connotations of simplicity
and authenticity.
2. I not only used the same font throughout my print work
but I also used it on the title on my video so that the video
is also identifiable within my overall package.
Similarly with Ben Howards magazine advert, I
did not include any reviews or too much
information but simply the name of the artist
with the iTunes logo below, alerting the
tech-savvy audience where to get the album
from.
3. I used the same actor throughout my
products to reinforce the idea of him
being a solo artist and to build up the
relationship between the audience and
the musician. However, in the digipack
and advert I made sure there was no
breaking of the fourth wall with him
looking into the camera to show that he
is not a mainstream artist who needs to
meet demands of a large production
company.
In my opinion, the most important thing for keeping
my brand identity consistent throughout my three
products was to keep the theme/visual motif of the
gas mask prominent.
I had to show the audience that the gas mask was a
metaphor for the man’s darker side and I did this in
the video and on the digipack. I used a split screen
effect in Adobe Premier Pro to show this throughout
the video and I used Photoshop to create the effect
to the right where he looks into the mirror and sees
the mask looking back at himself.