Social media has become an important tool for dentists to connect with patients and prospects. It reaches more people than traditional media outlets and has significant influence in healthcare decisions. To build a successful practice today, dentists need to prioritize social media as patients now expect online engagement. Data shows that patients extensively use social media for health matters and to research providers, and it can impact their choice of dentist and decision to seek second opinions. Regular posting on social platforms is important for dentists to stay top-of-mind with patients and promote their expertise, treatments, and causes.