The student created a music video, CD cover, and magazine advertisement to promote a song and album. The projects were meant to evoke a 1960s style with modern elements. Specifically, the student used a black and white effect throughout, incorporated 1960s-inspired fashion and makeup, and featured paper hearts as a symbol of the main character's foolish love in all three projects to maintain consistency of theme and style. The student aimed to clearly link the projects to represent a cohesive promotional package for the song and artist.