The digipak uses close-up images of the artist Poppy to create a personal connection with fans, similarly to indie pop artists. It has a minimalist, retro design with pink accents to represent Poppy's youthful image. The inner spread features a serious close-up of Poppy to make a thank you message to fans seem sincere. The back lists tracks simply and uses Poppy's signature 'P' for branding consistency.

1. How does your media product use,
develop or challenge forms and
conventions of real media products?
- Digi Pack -

2. Similarly to my website, my digipak also conforms to
the typical an indie pop artist. Again, it links together
the idea of simplicity, colour and a slightly retro feel.
I decided to use close-up images because organic
artists tend to portray their true emotions rather
than focus on constructed aesthetics. By using close
ups, it allows the audience to feel personally
connected with Poppy. I decided to use the same
font for our artist’s name on the digi pack as on her
website, so that it would easily stand out and would
be recognisable to her fans. My digi pack is similar to
Lily Allen's because it is a very simple design, with
just a big black ‘L’ but also incorporates the colour
pink to stand out, which is what I have done with my
digi pack, as I have made the image black and white
but made ‘Poppy’ pink as well as making the flowers
on her head pink. I gave her flowers because I felt
this added to her organic nature and would appeal to
a young, trendy fanbase who will aspire to be similar
to her and be inspired by her fashion sense.

3. I wanted to keep my digi pack minimalistic and simple, while still being chic and sticking to the
theme of the music video and website. The colours I used were girly, fun, bright and youthful,
which was exactly the colour scheme I needed in order to represent my artist’s star image. For the
spread of my digi pack (the inner section) I decided to use a close up again, but this time I wanted
to use one where Poppy was not smiling, as I wanted the audience to see a more serious side to
her in terms of her music, as well as her usual fun-loving personality. Further, I also included a
thank you message to her fans, and therefore, I felt it needed a serious close up image to make
the message seem more personal and real, rather than just empty words with a meaningless
picture. Similar artists to Poppy such as Kate Nash, Sara Bareilles and KT Tunstall all like to make
dedications on their albums, websites, and other promotional items because they want to gain a
relationship with their fans and want them to acknowledge that they are grateful for their fans’
support and love. The back page is a very simple design which purely gives the track names and
numbers and also uses Poppy’s signature ‘P’ to further make her iconography recognisable.