Media Studies AS

1. Question 2) How does your media
product represent particular social
groups?
Kristy Lai

2. What groups am I targeting?
 Class- B-C2 Primarily C2-E Secondarily
 Race- British, American, Chinese
 Age- Ages 14-25
 Gender- Male and Female
 Sexuality- All sexualities

3. What is the aim of my magazine?
 To provide readers an insight have how the music industry works through
behind the scenes interviews
 To give them inspiration in creating their own type of music through
interviews from song writers and give them tips and ideas
 To give readers a chance to learn and absorb different songs of their
favourite artist through musical instruments
 To give readers more information and a greater understanding on their
favourite artist in terms of their personal life, interest, or music style

4. How am I representing people in
my magazine?
 Cover Page Artist- Angela Evans
 Independent Artist Writing her own songs, producing her music, even designing her
own concept for her debut single.  Gauntlett’s empowered female, knowing what she
wants and what she is doing. Has full control of situation
 Trying the motivate people to break free from their comfort zone and try other things
(Gauntlet’s Making and doing theory challenging music that is available in the market.)
 Style of music appealing to Experiencers (VALS Types)- whom they have energy into
socializing, buying clothes, following trends. Able to get the newest information on music,
etc. Also appealing to the aspirer (Young & Rubicam’s 4C model)

5. How am I representing people in my
magazine?
 Content Page Artist- SJG
 I have them holding a guitar as a prop gives readers a feel that they are ‘real artists’ who
make their own music. Also gives a feeling of them being soft and mellow.
 I had them wearing simple costumes , not reveling but clothes they feel comfortable in and are
simple in color. Not eye catching, avoiding male gaze Gauntlett’s empowered female
 They know what they are doing and yet know what their situation is
 Also appeal to experiencers as they are new and have a different feeling to mass market as
everyone is into Pop music, while the music they make has more of a soft tune to it.
 Also appeal to the explorer (young& Rubicam’s 4C model) discovering the new sound and
new concept that is available in the market.

6. Hegemonic or Pluralistic??
 Honestly, I think that my magazine is pluralistic . I was trying to promote new ideas to
people and encouraging them to try different things. (In my interview for Angela Evans,
she was trying to promote the idea of stepping out of your comfort zone. We were
basically trying to encourage readers to do things differently.
 My magazine was not trying to stuff my readers celebrity gossip or to ask them to follow
trends. I was trying to make them all different individuals and to guide them to achieve
what they think maybe impossible. I incorporated interviews from famous songwriters to
give them ideas and tips to giver them inspiration in writing their own music.
 The whole intension of my magazine was just to inspire people to write music and to give
them the motivation to do so. We also tried to interact with readers by giving them the
chance to vote for their next cover artist, and not just us deciding who is going to next on
our magazine
 The only part which is slightly hegemonic In the magazine, is when did reviews. But the
whole intension was to give our readers a perspective in what us editors think about
certain music videos or style of music. We were just trying to interact with our readers.

7. Stereotypes???
 I honestly don’t think there are any signs of stereotypes in my magazine
because I wasn’t trying to promote that.
 There is a mix of different nationalities (German, Nigerian, British) in my
magazine and I tried to display them as individuals without hinting any
remarks on their race. I tried to promote harmony between skin colour and
race.
 I also tried promoting the idea of gender and race equality