This document discusses how media products represent social groups. It provides examples of magazine covers representing music-focused social groups - one for rock/metal music and one for vintage music. The document also discusses the images, cover design, and target audience of a magazine cover created by the author. To get feedback, the author interviewed 6 volunteers between ages 15-45 about the social groups represented in their magazine cover. Links to videos of the volunteer interviews are provided.

1. Question 2 - How does your media
product represent particular social
groups?
Katherine Clark

2. What are social groups?
People who share common
interests, hobbies, characteristics
and personalities.
Ethnicity, religion, race, social
class and a person’s background
culture can all influence what
social groups they fall into.
Values and representations also
help create socials group for
people to be in.

3. Social Groups Presented Through
Other Magazine Front Covers
This magazine represents heavy rock music and the rock/heavy
metal music social groups. It negatively represents the
intended social group because it looks frightening, gory and
scary to viewers. Not every person who enjoy rock music
would enjoy looking at the front cover on the
magazine, although it clearly shows what type of music is
included inside and what the magazine is about.
This magazine represents vintage music from older
generations and the vintage/indie music social groups. It
positvely represents the intended social group and it looks
respectful and enjoyable and is easy to understand what
time of music is included inside and what the magazine is
about.

4. Images
• I used images of all different female’s
because i thought the female’s fashion sense
and music would attract females as well as
males because the males would be attracted
to them as they are all attractive females. I
could improve my magazine by adding a few
pictures of males to make it more equal to
both sexes.

5. My Front Cover
I have put the model in the centre third of the page to make her
stand out more and look more important. I made her pose in a
fashion sense pose with her hand on her hip to show she is
famous and glamorous. I also dressed her in a seductive short
red dress with two small lead shape cut outs on the chest, she
looks sexy, glamorous and like a celebrity, this was the effect I
had planned. The mise-en-scene of the front cover communicates
that she is in a popular and well known category and would be
classed as fashionable in fashion sense, she also looks like she is
represented as a pop singing in social groups. My front cover
represents its target audience as it is equal sex, but mainly aimed
at females, young teenagers up to 40 year olds may be interested
in the magazine and people interested in POP/New music. The
representation this front cover offers supports dominant ideas
about the social group who read this magazine although I haven’t
been stereotypical to the genre of magazine. I could have made it
more inclusive by having a model from a non white race on the
front cover as well.

6. My Volunteer Speakers
I have interviewed a variety of 6 different people
aged between 15-45 to see if they understood
what the target audience for my magazine is. I
also made sure I equally interviewed the
amount of males and females.
I interviewed 16,17 and 45 year old females and
15,16, 24 year old males.

7. Video Of Volunteers Speaking About
My Media Product & Social Groups
Represented In My Magazine
Links to youtube videos of volunteer speakers:
http://www.youtube.com/watch?v=DdyQu7Cs5
LQ
http://youtu.be/b2ULT1-O8uM
http://youtu.be/KYvN__LWNb8
http://youtu.be/tkBKE4DGEf8
http://youtu.be/QJKCxTWq6e8