The document contains graphs from survey results about preferences for magazine and advertising design elements. Key findings include: - Respondents preferred yellow and black color combinations and a bold font for the magazine design. - For advertising, respondents favored billboards in malls and highways, with 2 images and the magazine cover shown. - Regarding radio ads, respondents listened most between 12-5pm on Capital FM and preferred upbeat background music.

1. Questionnaire Results (2)

2. Graph 13

3. Graph 13
• The following graph shows which of the topics my
respondents will like to see for the double page spread.
• 18 of my respondents would like to see a food related
article, while 10 people would like to see an interview.
• 4 people would like an article introducing a new place
to go to, while the remaining would like to see other
types of articles.
• All of these topics will appeal to my target audience,
whom are experiencers whom like to try new things
and explore new places. As long sd my article would be
about new places, my readers will be interested.

4. • I personally think that incorporating an interview and
food can be a good potential article.
• I’m planning to maybe ask two of my international
friends to pose as bar owners and talk about their new
found success in opening a new bar that’s popular
amongst locals.
• Since Leicester is a multicultural city, I think that it’s
good to show the good side of immigrants or maybe
people with different cultural.
• This is also a sign that people in Leicester aren’t
Xenophobics and are civilized and modern people.

5. Graph 14
What shot type would you like to see for the front cover?
XLS
LS
MLS
MS
MCS

6. • The graph shows which shot type would my
respondents would like to see for the front cover.
• 26 people would like to see a extreme long shot of
something, 4 people would like to see a long shot, 1
person would like to see a medium long shot, 2 people
would like to see a medium shot, while none of my
respondents would like to see a medium close up.
• An extreme long shot enables my readers to view the
full picture of a certain place to my audience, which is
like being able to see a full experience of the place
even if they have not been there physically. Which is
similarly like a virtual tour.

7. Graph 15
How many columns of text would you like to see for the contents?
1
2
3
4

8. • The following graph shows how many columns of
text would my respondents like to see for the
contents page.
• 2 of them would like only 1 column, 13 of them
would like 2 columns, 18 of them would like 3
columns while none of them would like 4.
• I think 3 is enough to divide up the content into
different sections, and to sort them into different
topics.

9. Graph 16
How many images would you like to see in the contents page?
1-2 images
2-3 images
3-4 images
5-6 images
6>
None

10. • The graph shows how many images would my respondents
like to see in the contents page.
• 2 of them would only like 1-2 images, 11 of them would like
to see 2-3 images, 18 of them would like 3-4 images, 2 of
then would like to see 5-6 images, while none of them
would like more than 6 images.
• I personally would like to have 5-6 images in the contents,
because 3-4 images can’t really hype my readers and I think
by having more images give the magazine a feeling that it’s
lively and interesting, and it’s not just articles and articles.
• The images can also act as a preview of the article and it
can interest them to buy my magazine.

11. Graph 17
How many images would you like to see in the DPS?
1-2 images
3-4 images
5-6 images
>6
None

12. • The graph shows how many images would my respondents want to
see in my double page spread.
• 1 person would like 1-2 images, 28 of them would like to see 3-4
images, 4 of them would like 5-6 images, none of them would like
more than 6 images, while none of them would like to see zero
images.
• I think that 3-4 images is the maximum to how many images there
are in a regional magazine because it distracts readers, and they
can’t actually focus on the text. Since my target audience are
sophisticated readers, they would actually want to read what the
text is about. The images act as a sort of just decoration to make
the text more lively.
• I think they I would have to cram those images into the text in
order to fit everything.

13. Graph 18
How many pull quotes would you like to see for the DPS?
1-2 PQ
3-4 PQ
>4
None

14. • The following graph states how many pull quotes
would my respondents like to see in the double
page spread.
• 24 people would like to see 1-2 pull quotes, 1 of
them would like to see a 3-4 pull quotes, 1 person
would like to see more than 4 pull quotes and 5
of them would not like any pull quotes.
• Pull quotes are use to entice readers and to make
them interested. I think that 1-2 pull quotes are
enough because the text would be all over the
place.

15. Graph 19
Which of the following color combinations you find most eye
catching?
Y+B
B+W
B+Y
B+R
W+B

16. • This graph shows which of the color combinations do my
respondents find most eye catching.
• A total of 27 people has chosen the color combination of
yellow and black.
• The reason why I provided this color combination is
because according to an article I found online, the two
colors contrast each other. Yellow is a rather lighter color
and the darker color can be seen clearly on the lighter
surface. Hence, it attracts the attention of people easily
and is very visible when placed in far away places.
• I’m planning to use this combination for my billboard and
also the house style of magazine.

17. Graph 20
Which of the following fonts do you find most eye catching?
A
B
C
D
E

19. • The following graph shows of the following fonts
attracts my respondents the most.
• A total of 23 people has chosen this font out of the 33
people.
• D is the most popular amongst the 5 fonts, and the
name of the font is called “The Bold Font”
• This font is considered as bold and also visible enough
for my readers to see from afar when the advert is
placed in a mall or on a highway.
• I will use the same font for my magazine title, billboard
advert with the color scheme, yellow and black.

20. Graph 21
Where would you like to see a billboard advert?
Highway
Mall
Park
Bus Station
Others

21. Graph 21
• The graph shows where my respondents would like to
see a billboard advert.
• Out of the 33 respondents, 12 people have chosen
malls, while 9 of them have chosen highways.
• Even though my target audience enjoys discovering
new places, would have to go into malls to buy their
necessities or maybe dine in malls just for convenience.
• Also, as my target audience have disposable income,
they would have to ability to purchase cars to drive
around. Hence, they would often like to see adverts
near highways during trips.

22. Graph 22
Would you be intrigued to buy an item after seeing a billboard
advert?
Yes
No

23. • The following graph shows whether if my repsondents
would be intrigued to buy any types of items after seeing a
billboard advert.
• Surprisingly, 27 out of my 33 respondents have chosen that
they would indeed be intrigued after seeing an advert they
find attractive.
• As I did some research beforehand, when an advertisement
is designed with bright colors and intriguing images/quotes,
they would be attracted to the advert and would take
notice of the product the advert is trying to sell.
• By using unusual angles and color combinations can help
attract attention from audience.

24. Graph 23
What kind of image would you like to see on a billboard advert?
Product
Celebrity
Scenery
Snippets
Others

25. Graph 23
• The following graph shows what kind of image would
my respondents would like to see on my billboard
advertisement.
• 18 out of my 33 respondents would like to see snippets
of what’s inside my magazine.
• However, I personally think that Is should also include
the cover of my magazine onto the bilboard, and not
just the snippets as the main focus of my advert is my
magazine.
• Providing the cover allows potential readers to
recognize the magazine even if they aren’t active
readers.

26. Graph 24
Would you like the cover of the magazine to be shown on the
billboard?
Yes
No

27. • The following graph shows whether if my respondents
are interested in seeing the cover of my magazine on
the billboard.
• 28 out of 33 respondents would like to see the cover of
the magazine on the billboard.
• As stated before, by doing that, people can quickly and
easily tell what the advert is trying to sell.
• It also allows the magazine to have more publicity as
the advert could be placed everyone, and people can
easily remember and recognize the cover.

28. Graph 25
How many images would you like to see on the Billboard?
None
1
2
3
4
>4

29. • The following graph shows how many images my
respondents would like to see on my billboard advert.
• The results show that 22 out of my 33 respondents
would like 2 images on the billboard.
• I personally think that 2 images the maximum amount,
as sometimes people might lose focus or might not
understand what the advert is trying the sell.
• They may be distracted and hence ignore the advert as
they don’t understand it.
• I would include 2 snippets of my magazine while also
putting the cover of my magazine on it as well.

30. Graph 26
Which of the following stations do you prefer listening to?
Captial FM
BBC Radio
Harbro. FM
Midlands R
Now Leics.

31. • The following graph shows which of the following radio
station is popular between my my respondents.
• The results show that 13 out of my respondents enjoy
listening to capital FM the most out of the other
choices.
• Capital Fm is also a good platform for me to broadcast
my radio advert as the station is a commercial radio
station, and also is popular within my target audience.
(People ages 20-35)
• Despite having a niche audience, the radio station has
a local Leicester station, which my target audience can
also be aware and would listen to.

32. Graph 27
When do you usually listen to the radio?
12:00-7:00
7:00-12:00
12:00-5:00
5:00-7:00
7:00-12:00

33. • The graph shows when do my respondents listen to
the radio during the day .
• 13 out of my 33 respondents listen to the radio during
12:00-5:00 pm.
• During this time, it’s considered as the quiet hours, as
my respodents maybe are at work or at school. I
actually find it quite amusing.
• I would probably broadcast my advert during this time,
and also during the evenings, as my target audience
get off work or at the midst of going home.
• Therefore, the chance of attracting their attention
would be higher.

34. Graph 28
How long do you listen to the radio?
<30 mins
30-45 mins
45-60 mins
60mins>
Don't listen

35. • The graph shows how long do my respondents
listen to the radio
• 14 out of 33 people listen to the radio for
around 45-60 minutes a day .
• As my target audience are at the start of their
carriers are starting to mature, they might not
have the time to sit down and relax, as they
are trying their best to climb the social ladder
and to earn as much as possible.

36. Graph 29
Do you pay attention to the products that radio adverts sell?
No
Yes

37. Graph 29
• The graph shows whether if my respondents
pay attention to the radio adverts sell.
• 24 out of 33 people will pay attention to the
product that radio adverts sell.
• When the product is packaged well, the
message is delivered clearly with interactive
way, it is more likely to attract the attention of
people. The advert cannot be too long, or else
audience will lose focus.

38. Have you ever brought anything after hearing about it on radio?
Yes
No

39. • This graph shows whether if my respondents have
brought anything after hearing about it on radio.
• Out of 33 people, 19 people have brought items online
• As the internet is very convenient, and basically
everyone has a converged device, it is more likely that
people can access the internet after hearing the
product.
• Because of that, it will be best to include where the
product can be searched or where the product can be
purchased.

40. Will the music bed (background music) raise your interest to a radio
advert?
Yes
No

41. • The graph shows whether if a music bed will
raise the interest of my audience to a radio
advert.
• 25 out of the 33 people will be interested if
the music bed suits their taste.

42. What type of background music would you like to hear for a radio
advert?
Upbeat
Pop
EDM
Classical
None
Others

43. • The following graph shows what genre of music
will be audience will like to hear in a radio advert.
• 19 out of the 33 respondents will like to hear a
track that is upbeat.
• An upbeat type of track is also suitable for my
radio advert, as my target audience are people
whom are energetic and happy.
• Also, if a specific song might not suit everybody’s
taste, so I will choose a track that gives out that
feeling.

44. Why do you listen to the radio?
Music
Weather
Nothing
Don't listen
Others

45. • The graph shows why do my respondents
listen to the radio.
• 18 out of 33 of them listen to the radio for
music.
• If my bed music track is addictive and also
playful it will defiantly attract the attention of
people.

46. Which gender would you like the voice over to be?
Male
Female

47. • This graph shows which gender would be my
respondents want the voice over to be.
• 20 of them have chose female.
• Females are conventional for being bubbly
and playful, and it creates a better mood,
therefore people will feel pleasant about the
product.

48. Would you like to know where to purchase the product?
Yes
No

49. • The following graph shows wether if my
respondents want to know where to purchase
the product
• Out of the 33 people, only 11 want to know
where to purchase the product.
• And because of that, I won’t include that in
the radio advert.

50. • The following graph shows whether if my respondents
would like any ambient sounds in the radio advert
• 22 out of 33 people would like to include some
ambient sounds
• I could actually add some sounds of footsteps or cars
beeping in the background to make the advert more
lively
• It can also intrigue my audience, as it is like within a
real life situation, where my audience can relate to the
advert, hence raising their interest in the product.

51. Would you like the advert to have a jingle?
Yes
No

52. • The following graph shows if my respondents would
like a jingle to the advert
• 30 out of 33 people would like a jingle/selling line.
• The purpose of a jingle is to make the advert more
attractive and catchy
• I might bring out the colorful part of Leicester by saying
discover the colorful Leicester.
• The selling line has to be catchy, yet easy to remember.
The purpose of it is to let people remember what
product you are trying to sell, and wy is the product
itself unique and how it stands out from the crowd.

53. How long would you like the advert to be?
<30 secs
30-35 secs
35-40 secs
40-45 secs
45-50 secs
>50 secs

54. • The following graph shows how long would
people like the advert to be
• 21 out of 33 people think that the advert
should last around 40-45 seconds
• I personally think that 40-45 seconds is the
maximum and optimum duration, because the
message can be clearly delivered to my target
audience and at the same time it won’t be too
long or else it’ll get boring.