1. Evaluation Question 4How does your media product represent
particular social groups?
By Hannah Hopgood

2. Target Audience
 The target market for my magazine is
teenagers/young adults ranging from the ages of 1521 or older who has a passion for pop punk/rock
music as well as an interesting to find out what
upcoming artist are coming onto the music scene. I
got my target market through the questionnaire I
created on survey monkey that showed me most the
people who are in this age range has a passion for
this genre of music which helped me decide what
genre I should go for as it had the best response from
the audience feedback. I also have a passion in this
genre of music which is very helpful as I can
understand that audiences needs and wants of the
music magazine as well as the basic iconography of
this genre.

3. Representations
 My magazine represents the outcasts, people
who escape day to day life through music, their
escapism. These social groups to be people who
are strong and independent, with a rough look;
coloured hair, bright colours mixed with black and
white, body modifications publically on display,
heavy makeup etc. As the bands they listen to
make an influence on their lifestyles in the terms
of looks and the way in which they interrupt the
world

4. Genre associations

When thinking about the genre I thought about
all the things that link to it such as live
performances, mosh pits, black and white with
bold colours, body modification and more, I
wanted to make my magazine appeal to this fan
base on all these levels as to build a strong
connection with the audience. I created these
ideas by using images with bold lighting or editing
them so they were darker, I also focused on the
mise n scene for the images such as the make up
being heavy a key iconography or rock music

5. Representations Cont..
 All my images show character in a sense of fun loving
or dark representing that this genre is a mix of
everything, it’s all about the way in which the fans
interrupt it. There is no one emotion through these
images they are all individual and therefore have
individual expressions and emotions. I wanted my
magazine to represent that everyone is different so i
did this through the use of different photos. The
images are represented in a colourful way showing
that the music can be positive. Rather than everyone
else expectations of the genre, of it being moody and
dark all the time. I wanted to challenge this stereotype
by showing a colourful version of the music.

6. Conclusion
 In conclusion my magazine represents different
social groups through the house style and colours
as well as the content inside, aimed at people
from that particular social group, targeting them
through their hobbits and interests such as body
modifications and pop punk/rock music genre.