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Results p pt_new_fonal

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A2 MEDIA STUDIES

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Results p pt_new_fonal

  1. 1. Questionnaire Results (2)
  2. 2. Graph 13
  3. 3. Graph 13 • The following graph shows which of the topics my respondents will like to see for the double page spread. • 18 of my respondents would like to see a food related article, while 10 people would like to see an interview. • 4 people would like an article introducing a new place to go to, while the remaining would like to see other types of articles. • All of these topics will appeal to my target audience, whom are experiencers whom like to try new things and explore new places. As long sd my article would be about new places, my readers will be interested.
  4. 4. • I personally think that incorporating an interview and food can be a good potential article. • I’m planning to maybe ask two of my international friends to pose as bar owners and talk about their new found success in opening a new bar that’s popular amongst locals. • Since Leicester is a multicultural city, I think that it’s good to show the good side of immigrants or maybe people with different cultural. • This is also a sign that people in Leicester aren’t Xenophobics and are civilized and modern people.
  5. 5. Graph 14 What shot type would you like to see for the front cover? XLS LS MLS MS MCS
  6. 6. • The graph shows which shot type would my respondents would like to see for the front cover. • 26 people would like to see a extreme long shot of something, 4 people would like to see a long shot, 1 person would like to see a medium long shot, 2 people would like to see a medium shot, while none of my respondents would like to see a medium close up. • An extreme long shot enables my readers to view the full picture of a certain place to my audience, which is like being able to see a full experience of the place even if they have not been there physically. Which is similarly like a virtual tour.
  7. 7. Graph 15 How many columns of text would you like to see for the contents? 1 2 3 4
  8. 8. • The following graph shows how many columns of text would my respondents like to see for the contents page. • 2 of them would like only 1 column, 13 of them would like 2 columns, 18 of them would like 3 columns while none of them would like 4. • I think 3 is enough to divide up the content into different sections, and to sort them into different topics.
  9. 9. Graph 16 How many images would you like to see in the contents page? 1-2 images 2-3 images 3-4 images 5-6 images 6> None
  10. 10. • The graph shows how many images would my respondents like to see in the contents page. • 2 of them would only like 1-2 images, 11 of them would like to see 2-3 images, 18 of them would like 3-4 images, 2 of then would like to see 5-6 images, while none of them would like more than 6 images. • I personally would like to have 5-6 images in the contents, because 3-4 images can’t really hype my readers and I think by having more images give the magazine a feeling that it’s lively and interesting, and it’s not just articles and articles. • The images can also act as a preview of the article and it can interest them to buy my magazine.
  11. 11. Graph 17 How many images would you like to see in the DPS? 1-2 images 3-4 images 5-6 images >6 None
  12. 12. • The graph shows how many images would my respondents want to see in my double page spread. • 1 person would like 1-2 images, 28 of them would like to see 3-4 images, 4 of them would like 5-6 images, none of them would like more than 6 images, while none of them would like to see zero images. • I think that 3-4 images is the maximum to how many images there are in a regional magazine because it distracts readers, and they can’t actually focus on the text. Since my target audience are sophisticated readers, they would actually want to read what the text is about. The images act as a sort of just decoration to make the text more lively. • I think they I would have to cram those images into the text in order to fit everything.
  13. 13. Graph 18 How many pull quotes would you like to see for the DPS? 1-2 PQ 3-4 PQ >4 None
  14. 14. • The following graph states how many pull quotes would my respondents like to see in the double page spread. • 24 people would like to see 1-2 pull quotes, 1 of them would like to see a 3-4 pull quotes, 1 person would like to see more than 4 pull quotes and 5 of them would not like any pull quotes. • Pull quotes are use to entice readers and to make them interested. I think that 1-2 pull quotes are enough because the text would be all over the place.
  15. 15. Graph 19 Which of the following color combinations you find most eye catching? Y+B B+W B+Y B+R W+B
  16. 16. • This graph shows which of the color combinations do my respondents find most eye catching. • A total of 27 people has chosen the color combination of yellow and black. • The reason why I provided this color combination is because according to an article I found online, the two colors contrast each other. Yellow is a rather lighter color and the darker color can be seen clearly on the lighter surface. Hence, it attracts the attention of people easily and is very visible when placed in far away places. • I’m planning to use this combination for my billboard and also the house style of magazine.
  17. 17. Graph 20 Which of the following fonts do you find most eye catching? A B C D E
  18. 18. • The following graph shows of the following fonts attracts my respondents the most. • A total of 23 people has chosen this font out of the 33 people. • D is the most popular amongst the 5 fonts, and the name of the font is called “The Bold Font” • This font is considered as bold and also visible enough for my readers to see from afar when the advert is placed in a mall or on a highway. • The bold nature of the font conveys that Leicester is a very modern yet strong city. It has also developed from the old times and has now transformed. • I will use the same font for my magazine title, billboard advert with the color scheme, yellow and black.
  19. 19. Graph 21 Where would you like to see a billboard advert? Highway Mall Park Bus Station Others
  20. 20. Graph 21 • The graph shows where my respondents would like to see a billboard advert. • Out of the 33 respondents, 12 people have chosen malls, while 9 of them have chosen highways. • Even though my target audience enjoys discovering new places, would have to go into malls to buy their necessities or maybe dine in malls just for convenience. • Also, as my target audience have disposable income, they would have to ability to purchase cars to drive around. Hence, they would often like to see adverts near highways during trips.
  21. 21. Graph 22 Would you be intrigued to buy an item after seeing a billboard advert? Yes No
  22. 22. • The following graph shows whether if my repsondents would be intrigued to buy any types of items after seeing a billboard advert. • Surprisingly, 27 out of my 33 respondents have chosen that they would indeed be intrigued after seeing an advert they find attractive. • As I did some research beforehand, when an advertisement is designed with bright colors and intriguing images/quotes, they would be attracted to the advert and would take notice of the product the advert is trying to sell. • By using unusual angles and color combinations can help attract attention from audience.
  23. 23. Graph 23 What kind of image would you like to see on a billboard advert? Product Celebrity Scenery Snippets Others
  24. 24. Graph 23 • The following graph shows what kind of image would my respondents would like to see on my billboard advertisement. • 18 out of my 33 respondents would like to see snippets of what’s inside my magazine. • However, I personally think that Is should also include the cover of my magazine onto the bilboard, and not just the snippets as the main focus of my advert is my magazine. • Providing the cover allows potential readers to recognize the magazine even if they aren’t active readers.
  25. 25. Graph 24 Would you like the cover of the magazine to be shown on the billboard? Yes No
  26. 26. • The following graph shows whether if my respondents are interested in seeing the cover of my magazine on the billboard. • 28 out of 33 respondents would like to see the cover of the magazine on the billboard. • As stated before, by doing that, people can quickly and easily tell what the advert is trying to sell. • It also allows the magazine to have more publicity as the advert could be placed everyone, and people can easily remember and recognize the cover.
  27. 27. Graph 25 How many images would you like to see on the Billboard? None 1 2 3 4 >4
  28. 28. • The following graph shows how many images my respondents would like to see on my billboard advert. • The results show that 22 out of my 33 respondents would like 2 images on the billboard. • I personally think that 2 images the maximum amount, as sometimes people might lose focus or might not understand what the advert is trying the sell. • They may be distracted and hence ignore the advert as they don’t understand it. • I would include 2 snippets of my magazine while also putting the cover of my magazine on it as well.
  29. 29. Graph 26 Which of the following stations do you prefer listening to? Captial FM BBC Radio Harbro. FM Midlands R Now Leics.
  30. 30. • The following graph shows which of the following radio station is popular between my my respondents. • The results show that 13 out of my respondents enjoy listening to capital FM the most out of the other choices. • Capital Fm is also a good platform for me to broadcast my radio advert as the station is a commercial radio station, and also is popular within my target audience. (People ages 20-35) • Despite having a niche audience, the radio station has a local Leicester station, which my target audience can also be aware and would listen to.
  31. 31. Graph 27 When do you usually listen to the radio? 12:00-7:00 7:00-12:00 12:00-5:00 5:00-7:00 7:00-12:00
  32. 32. • The graph shows when do my respondents listen to the radio during the day . • 13 out of my 33 respondents listen to the radio during 12:00-5:00 pm. • During this time, it’s considered as the quiet hours, as my respodents maybe are at work or at school. I actually find it quite amusing. • I would probably broadcast my advert during this time, and also during the evenings, as my target audience get off work or at the midst of going home. • Therefore, the chance of attracting their attention would be higher.
  33. 33. Graph 28 How long do you listen to the radio? <30 mins 30-45 mins 45-60 mins 60mins> Don't listen
  34. 34. • The graph shows how long do my respondents listen to the radio • 14 out of 33 people listen to the radio for around 45-60 minutes a day . • As my target audience are at the start of their carriers are starting to mature, they might not have the time to sit down and relax, as they are trying their best to climb the social ladder and to earn as much as possible.
  35. 35. Graph 29 Do you pay attention to the products that radio adverts sell? No Yes
  36. 36. Graph 29 • The graph shows whether if my respondents pay attention to the radio adverts sell. • 24 out of 33 people will pay attention to the product that radio adverts sell. • When the product is packaged well, the message is delivered clearly with interactive way, it is more likely to attract the attention of people. The advert cannot be too long, or else audience will lose focus.
  37. 37. Have you ever brought anything after hearing about it on radio? Yes No
  38. 38. • This graph shows whether if my respondents have brought anything after hearing about it on radio. • Out of 33 people, 19 people have brought items online • As the internet is very convenient, and basically everyone has a converged device, it is more likely that people can access the internet after hearing the product. • Because of that, it will be best to include where the product can be searched or where the product can be purchased.
  39. 39. Will the music bed (background music) raise your interest to a radio advert? Yes No
  40. 40. • The graph shows whether if a music bed will raise the interest of my audience to a radio advert. • 25 out of the 33 people will be interested if the music bed suits their taste.
  41. 41. What type of background music would you like to hear for a radio advert? Upbeat Pop EDM Classical None Others
  42. 42. • The following graph shows what genre of music will be audience will like to hear in a radio advert. • 19 out of the 33 respondents will like to hear a track that is upbeat. • An upbeat type of track is also suitable for my radio advert, as my target audience are people whom are energetic and happy. • Also, if a specific song might not suit everybody’s taste, so I will choose a track that gives out that feeling.
  43. 43. Why do you listen to the radio? Music Weather Nothing Don't listen Others
  44. 44. • The graph shows why do my respondents listen to the radio. • 18 out of 33 of them listen to the radio for music. • If my bed music track is addictive and also playful it will defiantly attract the attention of people.
  45. 45. Which gender would you like the voice over to be? Male Female
  46. 46. • This graph shows which gender would be my respondents want the voice over to be. • 20 of them have chose female. • Females are conventional for being bubbly and playful, and it creates a better mood, therefore people will feel pleasant about the product.
  47. 47. Would you like to know where to purchase the product? Yes No
  48. 48. • The following graph shows wether if my respondents want to know where to purchase the product • Out of the 33 people, only 11 want to know where to purchase the product. • And because of that, I won’t include that in the radio advert.
  49. 49. • The following graph shows whether if my respondents would like any ambient sounds in the radio advert • 22 out of 33 people would like to include some ambient sounds • I could actually add some sounds of footsteps or cars beeping in the background to make the advert more lively • It can also intrigue my audience, as it is like within a real life situation, where my audience can relate to the advert, hence raising their interest in the product.
  50. 50. Would you like the advert to have a jingle? Yes No
  51. 51. • The following graph shows if my respondents would like a jingle to the advert • 30 out of 33 people would like a jingle/selling line. • The purpose of a jingle is to make the advert more attractive and catchy • I might bring out the colorful part of Leicester by saying discover the colorful Leicester. • The selling line has to be catchy, yet easy to remember. The purpose of it is to let people remember what product you are trying to sell, and wy is the product itself unique and how it stands out from the crowd.
  52. 52. How long would you like the advert to be? <30 secs 30-35 secs 35-40 secs 40-45 secs 45-50 secs >50 secs
  53. 53. • The following graph shows how long would people like the advert to be • 21 out of 33 people think that the advert should last around 40-45 seconds • I personally think that 40-45 seconds is the maximum and optimum duration, because the message can be clearly delivered to my target audience and at the same time it won’t be too long or else it’ll get boring.

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