The document analyzes how different social groups are represented in a media product. Males are shown as weak while females are strong, opposing typical gender stereotypes. The young adult male character is weak while the child female ghost is strong, contrasting with age stereotypes. The supernatural entity, a young girl ghost, is portrayed as powerful and evil, fitting conventions. The estate agent character is depicted as weak, consistent with stereotypes of that profession.

1. How does your media product
represent particular social groups?

2. Gender - Males
• In our sequence the only male character is represented
negatively.
• He is scared and tries to run away which is representing
him as a weak character.
• Going against the general stereotypes of males being
strong.

3. Gender - Females
• Females come across as the dominant gender.
• Stronger than the man which is ironic.
• Going against the general stereotypes of females being weak.
Holly is the ghost girl
in our sequence

4. Age
• Ollie, our young adult character is
represented as a weak character.
• Holly, our child ghost is represented as strong.
• Both representations are opposite to what the
general stereotypes of their age group are.

5. Supernatural
• The supernatural is represented as strong in our product,
because it manages to trap our protagonist in the house.
• This also represents the supernatural as evil.
• The supernatural in our film is represented by a young, girl
who is a ghost, which suits the conventions of a typical
supernatural ghost.

6. Estate Agent
• The estate agent in our production is represented as a
weak character.
• They are often represented as a young, narrow minded
social group.