Keys to Community Readiness and Growth: How Brands Prepare for Online CommunityCMX
This research conducted by CMX and Leader Networks establishes how brands invest and grow successful communities in their organizations. The report includes markers for success, why brands are investing, and how to grow communities over time.
Aligning Your Community to Meet Your Business GoalsCMX
CMX presents the SPACE model, a framework for defining your community's business value so you can measure its success. We partnered with Vanilla Forums to distill these insights.
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
At CafeGive Social, we create mobile and social media apps and campaign solutions that connect businesses and nonprofits with consumers around the causes they love. Learn more about our unique solutions for telling your CSR story, scaling your giving, and driving your impact with effective cause marketing campaigns.
Keys to Community Readiness and Growth: How Brands Prepare for Online CommunityCMX
This research conducted by CMX and Leader Networks establishes how brands invest and grow successful communities in their organizations. The report includes markers for success, why brands are investing, and how to grow communities over time.
Aligning Your Community to Meet Your Business GoalsCMX
CMX presents the SPACE model, a framework for defining your community's business value so you can measure its success. We partnered with Vanilla Forums to distill these insights.
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
At CafeGive Social, we create mobile and social media apps and campaign solutions that connect businesses and nonprofits with consumers around the causes they love. Learn more about our unique solutions for telling your CSR story, scaling your giving, and driving your impact with effective cause marketing campaigns.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
Under Pressure: Navigating Extreme Association TrendsEvent Garde LLC
Scott Oser and Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during the ASAE Great Ideas Conference on Sunday, March 9, 2014, at the Hyatt Regency in Orlando.
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
How to sell the vision & value of online communityGet Satisfaction
How to sell the vision & value of online community
Online communities are the life force of many customer, partner, and employee engagement programs, but community and marketing leaders often struggle to communicate ROI for the business. This roundtable discussion will share practical ways to create, measure, and communicate the business returns of your online community program.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Presented by The Council of Public Relations Firms & Astute Solutions this webinar featured case studies that demonstrate how social customer data and social media analysis can provide a powerful brand management force within any organization.
Webinar for Credit Union Professionals. Successful case studies for marketing campaigns recruiting new members, on-line banking customers, car and home equity loans, and gen y members
Tools to Humanize Your Organization: Using Social Media in Attraction & Reten...Paul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives can bond with their customers constituents in ways they could never before imagine. Human resources professionals can reach out to prospective employees in a direct and cost-effective manner, without having to filter their message through media gatekeepers.
It’s an unprecedented opportunity, but it’s also a complex new world, with plenty of standards, practices and pitfalls that are foreign to most marketers.
Paul Gillin, an authority on the use of social media for marketing and customer relations, will provide strategic insight on how businesses can benefit from using these new tools to engage with their constituents.
Live Webinar: Winning Affluent MillennialsLinkedIn
Affluent Millennials are on the brink of a massive generational transfer of personal wealth and, as one of the largest generations in history, this powerful demographic will command major changes within the finance industry. How can you help your Financial Services clients prepare for it?
Tune into this webinar where Emily Friedman, senior research consultant at LinkedIn, will present results from a global study conducted by LinkedIn and Ipsos of about 9200 Millennial and GenX Internet users to answer this question.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
Under Pressure: Navigating Extreme Association TrendsEvent Garde LLC
Scott Oser and Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during the ASAE Great Ideas Conference on Sunday, March 9, 2014, at the Hyatt Regency in Orlando.
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
How to sell the vision & value of online communityGet Satisfaction
How to sell the vision & value of online community
Online communities are the life force of many customer, partner, and employee engagement programs, but community and marketing leaders often struggle to communicate ROI for the business. This roundtable discussion will share practical ways to create, measure, and communicate the business returns of your online community program.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Presented by The Council of Public Relations Firms & Astute Solutions this webinar featured case studies that demonstrate how social customer data and social media analysis can provide a powerful brand management force within any organization.
Webinar for Credit Union Professionals. Successful case studies for marketing campaigns recruiting new members, on-line banking customers, car and home equity loans, and gen y members
Tools to Humanize Your Organization: Using Social Media in Attraction & Reten...Paul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives can bond with their customers constituents in ways they could never before imagine. Human resources professionals can reach out to prospective employees in a direct and cost-effective manner, without having to filter their message through media gatekeepers.
It’s an unprecedented opportunity, but it’s also a complex new world, with plenty of standards, practices and pitfalls that are foreign to most marketers.
Paul Gillin, an authority on the use of social media for marketing and customer relations, will provide strategic insight on how businesses can benefit from using these new tools to engage with their constituents.
Live Webinar: Winning Affluent MillennialsLinkedIn
Affluent Millennials are on the brink of a massive generational transfer of personal wealth and, as one of the largest generations in history, this powerful demographic will command major changes within the finance industry. How can you help your Financial Services clients prepare for it?
Tune into this webinar where Emily Friedman, senior research consultant at LinkedIn, will present results from a global study conducted by LinkedIn and Ipsos of about 9200 Millennial and GenX Internet users to answer this question.
Poppy Liu - CMX Summit East 2016 - The Formula for Connecting HumansCMX
Poppy Liu of Pure House shares the missing ingredient when connecting people and how she's used this to build - and scale - a self-sustaining co-living community in the heart of Brooklyn.
How to propose a model as an alternative payment model (apm) by steven lashSteven Lash
According to noted healthcare consultant Steven Lash the proposed questions seek information on how the proposed APM would improve quality and lower costs, along with some technical details of its operation.
MACRA - What’s In Store for Independent PracticesKareo
MACRA has been the hot topic since the proposed rule was announced in May. Feedback is still being collected, but we have seen the proposal and many responses from leading industry organizations. Find out what we know now and what we expect see in the coming months.
In this free webinar, renowned blogger John Lynn will look at:
1. Some of the components of MACRA, including MIPS
2. What they mean by Alternative Practice Models
3. The change from Meaningful Use to Advancing Care Information
4. How these changes may impact smaller practices
Don’t miss this chance to get the latest update on MACRA to understand how it may impact you starting in 2017.
Are social and emotional learning programs effective tools to improve student...Fundació Jaume Bofill
In the education sector, there is now the conviction that, alongside the “classic” cognitive skills related to curriculum areas such as mathematics and language, there are other vital skills which are of great importance for the personal development and social opportunities of children and youth in the 21st century: namely, on the one hand, the so-called social and emotional skills, and on the other, metacognitive and regulation skills.
Several definitions have been given for both these skills. For example, aspects of awareness and self-management, social awareness and interpersonal skills, or the ability to make responsible decisions would come under the category of social and emotional skills. Regarding metacognitive skills and self-regulation, it is customary to refer to learning to learn strategies and motivational elements, autonomy, planning and critical thinking.
Antibiotic Guardian Leeds Workshop 20164 All of Us
Antibiotic resistance is one of the biggest threats facing us today.
Why it is relevant to you: without effective antibiotics many routine treatments will become increasingly dangerous. Setting broken bones, basic operations, even chemotherapy and animal health all rely on access to antibiotics that work.
What we want you to do: To slow resistance we need to cut the unnecessary use of antibiotics. We invite the public, students and educators, farmers, the veterinary and medical communities and professional organisations, to become Antibiotic Guardians.
Call to action: Choose one simple pledge about how you’ll make better use of antibiotics and help save these vital medicines from becoming obsolete.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
e-Book: 13 Market Trends in Online Communities 2014Get Satisfaction
More than 800 professionals in support, marketing, and product teams weighed in on their thoughts and plans for online customer communities. There are 13 key findings in this new e-book including: the ROI of support communities (as much as 10-25%), the importance of user-generated content, the benefits of increased SEO, how to generate new product ideas from the community, and much more.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience.
But sometimes you need to step back and prioritize your digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have incredibly limited resources and bandwidth.
To help you prioritize, we've brought in Rival IQ CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP. In this Webinar, Maragaret will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. She will also provide best practices for the leading social networks.
This webinar will delve into key questions, such as:
Where is your target customer spending time?
Where are your competitors on Social Media?
What Social Media channels are driving the greatest traffic and conversion?
To help find the keywords that will resonate with your audience the most, attendees of this webinar will have access to a FREE 30-day trial of SEMrush Guru.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
* Sophisticated applications, such as social networks and customer co-creation.
* B-to-B social media marketing, beyond blogs.
* What innovators are doing to effect results in the B-to-B space.
Presentation with the Aberdeen Group and Eric Stieg, Head of Communities for various organizations over the past 15+ years including Samsung Electronics, Symantec, Cisco, Infoblox among others discussing the cost/benefit and regression analysis of online, end-user communities.
How to Confront Conflict in Online Communities CMX
A talk by Carrie Melissa Jones at Facebook Communities Summit 2017. Learn how to create a strong core culture that proactively fights against conflict in your community.
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
We Are What We Do, Not What Our Profile Says We Are - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alexis Ohanian, co-founder of Reddit, explains why pseudonymity is so powerful and what Reddit is doing to drive success in its communities.
Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Claire Arthur explains how events focused on engagement can actually drive acquisition.
Activating and Engaging Community Members Through Challenges - CMX Summit Wes...CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Lindsey Bonner reveals how she uses campaigns to drive community activity.
Customer Support Community Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Brian Oblinger explains how to truly build a community-first support strategy.
Retaining Employees Through Greater Freedom - CMX Summit West 2016CMX
Description: CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Lisa Nielsen of Keen IO explains how they keep employee turnover rates extremely low.
Measuring the Retention Value of Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Evan Hamilton speaks about the power of community to drive retention - and how to measure it.
Putting Your Community In Control - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Scott Shigeoka of IDEO reminds us to serve the people in our community first.
How to Understand the ROI of Investing in People - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Maia Josebachvili reveals how to predict the value of employee engagement and how to pitch it to management.
Increasing Retention and Referrals Through Community - CMX Summit West 2016CMX
Description: CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Michelle Leblanc talks about how she increased retention in a notoriously leaky industry.
Re-activating Silent Members - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Suzi Nelson reveals how she got her lurkers to engage en masse.
Herding Cats for Fun and Profit - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Jono Bacon reveals how to drive activity from your members.
Creating Awesome Q&A Pairs - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Jake McKee explains how to create an effective customer support community forum.
Community Management in 5 Acts - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Jake McKee shares his views on the history of community management.
Creating a Safe and Engaged Online Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Emiliana Simon-Thomas of the Greater Good Science Center shares how you can use psychology to build a great community space.
Creating a movement: 1 to 200 Chapters in 5 years - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Derek Andersen of Startup Grind reveals how he grew the event to its massive scale and what he learned along the way.
Pulling Inspiration From Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Sarah Schaaf of Imgur reveals how they build on existing community activity to drive increased engagement.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
How to Grow a Vibrant Community that Delivers Real Business Results
1. KEYS TO COMMUNITY
READINESS AND GROWTH
Research and Analysis by Leader Networks
Written and Distributed by CMX
Sponsored by:
2. ABOUT US
2
The Hub for the Community
Industry
www.cmxhub.com
@CMX
Social Business Research, Strategy
and Operations
www.leadernetworks.com
@vdimauro
3. 3
You know you want to build a
community for your business but
do you have a map to get there?
4. 1. Preparing for Community
2. Planning for Activity and Growth
3. Common Pitfalls to Avoid
Today’s Agenda:
4
5. Keys to Community Readiness
and Growth Study
5
• 414 participants in late 2015.
• 76% in the United States.
• Survey takers were gathered via
social channels, email, and peer
referral.
• Download for free at: http://
cmxhub.com/communityreadiness
6. ORGANIZATION SIZE AND FOCUS
Question: What is the size of your organization (number of employees)?
6
Both
business to
business
and
business to
consumer
31%
Business to
business
37%
Business to
consumer
21%
Association
or
membership
organization
7%
Other
4%
ALL ORGANIZATION SIZES WERE REPRESENTED, AS WERE A VARIETY OF ORGANIZATIONAL FOCI.
35%
20%
9%
15%
4% 4%
12%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Question: What is the focus of your organization?
ORGANIZATION SIZE FOCUS Most “Other”
respondents
were nonprofits
or education
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
7. MANY RESPONDENTS FROM COMMUNITY AND
MARKETING BUSINESS UNITS
Question: What Department are you in?
7
18%
0%
0%
0%
3%
6%
8%
8%
23%
32%
Other
Legal
HR
Finance
Sales
Strategy
Communications
Product
development
Marketing
Community
0% 10% 20% 30% 40% 50% 60%
Over half of respondents are in the
Community or Marketing
Departments
Top Other Responses:
Support: 19
IT: 7
Executive: 7
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
8. 1. Preparing for Community
A. Identify readiness indicators
B. Defining the business value
C. Gaining funding
D. Researching community platforms
Let’s dig in!
8
10. FREQUENT IDEA SHARING & CUSTOMER PRODUCT FEEDBACK =
SIGNS OF COMMUNITY READINESS
10
10%
15%
31%
31%
34%
38%
46%
53%
54%
Other
We didn’t look for signs to validate
They asked for online community
They build things independently & wanted to
We have successful offline events
We help solve complex issues, so there is a lot
They trust and want to engage our expertise
They frequently reached out for answers to their
They frequently give us product feedback or
0% 20% 40% 60% 80% 100%
• Respondents with larger communities were more likely to indicate that users “reached out to get answers to their questions.”
• Organizations with a B2C focus were less likely to “report successful offline events.”
• The majority of organizations surveyed who have an online community sought to
validate the need for community with their customers
WHAT WERE SOME SIGNS THAT YOUR CUSTOMERS WANTED A BRANDED ONLINE
COMMUNITY? (SELECT ALL THAT APPLY)
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
12. ORGANIZATIONS LAUNCH ONLINE COMMUNITY TO
IMPACT CUSTOMER SATISFACTION AND RETENTION
12
25%
5%
5%
7%
8%
8%
13%
14%
19%
27%
31%
48%
61%
Other
Customer dissatisfaction
Because our competitors have one
To influence NPS scores
Executive mandate
Market forces to compete
Replace or supplement in-person events
Customer requests
Generate revenue
To support brand champions
Reduce support costs
To gather ideas to fuel future products and services
Customer satisfaction / retention
0% 20% 40% 60% 80% 100%
Organizations with a B2B focus and those with more than 50 employees are more likely to identify “reducing support costs” as a primary
driver of their online community.
The most common other
responses were: creating
space for collaboration,
UGC and the organization
identifying as a community
itself.
WHAT WERE THE PRIMARY DRIVERS BEHIND YOUR ORGANIZATION’S LAUNCH OF AN
ONLINE COMMUNITY? [SELECT UP TO THREE]
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
13. 8 IN 10 CONSIDER INTEGRATING CORE BUSINESS
PROCESSES INTO COMMUNITY TO BE IMPORTANT
Very important
46%
Somewhat
important
37%
Somewhat
unimportant
12%
Very unimportant
5%
HOW IMPORTANT IS IT TO INTEGRATE CORE BUSINESS PROCESSES SUCH AS
E-COMMERCE OR CUSTOMER RELATIONSHIP MANAGEMENT INTO YOUR COMMUNITY?
38
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
14. ORGANIZATIONS VALUE UGC & COMMUNITY SIZE ABOVE
ALL ELSE
14
19%
7%
17%
17%
36%
37%
46%
53%
Other
None, we do not track outcomes of our
community.
Revenue generated from the online
community via ads and sponsorships
Social shares
New product ideas or feedback on existing
products and services
Customer or user testimonials
Number of members
User created content
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Respondents who consider
their communities very
successful are more likely to
value “new product ideas or
feedback.”
Top Other Responses:
Support Deflection: 16
Engagement: 13
Satisfaction/Retention: 11
WHAT COMMUNITY OUTCOMES ARE MOST VALUED BY YOUR ORGANIZATION?
(SELECT UP TO 3)
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
16. COMMUNITIES OF THE FUTURE WILL BE BUILT ON A
STRONG BUSINESS FOUNDATION
16
1%
13%
25%
28%
31%
46%
48%
50%
8%
13%
14%
17%
29%
39%
45%
56%
0% 10% 20% 30% 40% 50% 60%
Other
Purchase platform for an online community
then build a plan
Build a financial model for community
returns
Conduct customer journey mapping
Cite customer requests/used customer data
Develop a business case
Identify business needs community could
help with
Found strong executive support
Have an online community Considering an online community
METHODS FOR GAINING FUNDING FOR AN ONLINE COMMUNITY
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
18. ONLY 4 IN 10 ORGS RESEARCHED PLATFORMS
RIGOROUSLY, VERY SUCCESSFUL COMMUNITIES DEVOTE
MORE EFFORT TO THE SELECTION PROCESS THAN
OTHERS
18
High
39%
Medium
18%
Low
21%
Not Sure/Don't
Know
22%
Respondents who consider
their communities very
successful and those from
larger organizations are
more likely to report that
their organization
expended “high” effort in
selecting a software
program.
HOW WOULD YOU RATE THE LEVEL OF RESEARCH EFFORT THAT YOUR ORGANIZATION
DEVOTED TO SELECT A SOFTWARE PLATFORM?
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
19. THE WEB WAS THE MOST COMMON METHOD OF
RESEARCHING A COMMUNITY SOFTWARE PLATFORM
19
22%
14%
19%
22%
36%
41%
46%
58%
Other
Issued an RFP
Attended vendor conferences or meetups
Attended webinars
Peer referral
Conducted demos
Developed a business and technical requirements checklist
Web-based research
0% 20% 40% 60% 80% 100%
The most common other
responses were “built our own”
and “not sure.”
Respondents from larger organizations were more likely to indicate that their organization developed a requirements checklist, issued an
RFP, and conducted demos.
WHAT TACTICS DID YOU USE TO RESEARCH A COMMUNITY SOFTWARE PLATFORM?
[SELECT ALL THAT APPLY]
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
20. 1. Preparing for Community
2. Planning for Activity & Growth
A. Defining member activities
B. Growing your community
Today’s Agenda:
20
22. SHARING IDEAS & AMPLIFYING BRAND MESSAGE ARE VIEWED AS
THE MOST IMPORTANT ACTIVITIES AMONG ORGS CONSIDERING
A COMMUNITY
22
1%
5%
7%
7%
11%
15%
13%
13%
2%
3%
8%
17%
12%
15%
14%
13%
3%
4%
5%
8%
10%
7%
15%
37%
Other
Participate in research activities
Self-serve through videos and how-to tutorials
Create user generated content to reduce our content
development burden
Get product support from each other
Solve problems by accessing experts and FAQs
Amplify our message, member advocacy programs
Share ideas / support each other
0% 10% 20% 30% 40% 50% 60%
3rd 2nd 1st
Organizations with a B2B Focus are more likely to indicate that “[solving] problems by accessing experts and FAQs” and “self-serve through
videos and how-to tutorials” would be main activities.
IF YOU WERE TO LAUNCH AN ONLINE COMMUNITY, WHAT WOULD BE THE MAIN ACTIVITIES OF
THE MEMBERS?
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
24. SIZE AND GROWTH OF COMMUNITY
Question: How many total members are in your community?
24
Under 100
8%
100-499
11%
500-999
7%
1,000-4,999
21%
5,000-9,999
10%
10,000-50,0
00
12%
Greater than
50,000
31%
• Over 3 in 10 respondents report communities larger than 50,000 members
• Close to a quarter indicate that their community has at least doubled in the past
year
• Younger Communities were smaller and reported more rapid growth.
It has
declined
5%
Has not
changed
8%
Grown 1% to
9%
18%
Grown 10%
to 25%
23%
Grown 26%
to 50%
14%
Grown 51%
to 75%
6%
Grown 76%
to 99%
3%
Grown 100%
(doubled) or
more
23%
TOTAL MEMBERS GROWTH IN PAST YEAR
Question: What has the growth in your community been over the past year?
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
25. MANY METHODS ARE USED TO TRY TO GROW
COMMUNITY, BUT THERE IS NO MAGIC BULLET
25
23%
2%
18%
19%
20%
29%
32%
37%
37%
58%
Other
Purchase lists
Share an online tour of the community
Refer-a-peer programs
Offer incentives and giveaways
Onboard all customers or employees to the
Develop personalized outreach to
Email invitations from our organizations list
Run events
0% 20% 40% 60% 80% 100%
Multiple other
responses cited
“word of mouth” and
“product support.”
HOW DO YOU ATTRACT NEW MEMBERS TO JOIN THE COMMUNITY?
(SELECT ALL THAT APPLY)
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
26. SOCIAL MEDIA MARKETING AND AUTOMATIC
ONBOARDING YIELDS THE MOST NEW MEMBERS
26
19%
1%
1%
3%
6%
9%
10%
11%
18%
23%
Other
Purchase lists
Share a publically available online tour of the community
Offer incentives and giveaways
Refer-a-peer programs
Run events
Email invitations from our organizations list
Develop personalized outreach to prospective new members
Onboard all customers or employees to the community by default
Use social media marketing to raise awareness and drive traffic
0% 20% 40% 60% 80% 100%
There were no themes
in the other responses.
AMONG THE ACTIVITIES YOU USE TO ATTRACT NEW MEMBERSHIP TO YOUR COMMUNITY,
WHICH ONE HAS BEEN THE MOST SUCCESSFUL IN CONVERTING NEW MEMBERS?
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
27. 1. Preparing for Community
2. Planning for Activity and Growth
3. Avoiding Common Pitfalls
A. Common concerns and challenges
B. Most common reasons communities fail
C. Properly staffing your team
Today’s Agenda:
27
29. LACK OF VIBRANCY IS THE BIGGEST CONCERN SHARED
BY ORGANIZATIONS CONSIDERING AN ONLINE
COMMUNITY
29
15%
2%
2%
3%
4%
7%
9%
9%
14%
35%
Other
We are in a regulated industry
Legal concerns
We don’t have executive support
Members will criticize our company/say things we don’t
Creating new content ongoing is a burden
We don’t have the staff or expertise
We don’t understand all the potential costs
We don’t understand the operational impact
The community will fail to be vibrant
0% 20% 40% 60%
Various others including staff time/
bandwidth and lack business case
WHAT IS YOUR ORGANIZATION'S MOST IMPORTANT CONCERN ABOUT LAUNCHING AN
ONLINE BRANDED COMMUNITY?
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
30. TOP THREE CHALLENGES FACED: INTERNAL
AWARENESS, LONG-TERM STRATEGY, AND METRICS
30
2%
6%
11%
13%
13%
14%
18%
18%
20%
22%
27%
31%
37%
44%
Managing a team of community managers
Outreach to other communities in your industry
Gathering and organizing product feedback
Serving as the voice of users in business meetings
Budgeting
Managing community ambassador program
Managing offline and/or online community engagement
Generate revenue
Building relationships with users
Integrate with other lines of business (e.g. customer support)
Creating and executing on content strategy
Managing business/community metrics
Building long-term community strategy
Internal awareness of the value of community
0% 20% 40% 60% 80% 100%
• Respondents who consider their communities very successful are less likely to report “building relationships with users” as a top
challenge and more likely to report “gathering and organizing product feedback” as a challenge.
• Larger organizations are more likely to identify “integration with other lines of business” and “internal awareness of the value of
community” as top challenges.
PLEASE IDENTIFY THE TOP CHALLENGES YOU FACE AS A COMMUNITY BUILDER (SELECT UP TO 3)
“Keys to Community Readiness and Growth" by Leader Networks and CMX, 2016
32. COMMUNITIES MOST LIKELY TO FAIL WHEN NOT
GIVEN ADEQUATE SUPPORT AND RESOURCES
WHAT IS THE PRIMARY REASON THAT YOUR ORGANIZATION’S BRANDED ONLINE COMMUNITY
WAS NOT SUCCESSFUL?
Lack of internal
support and
resources, 31%
Not enough
engagement,
24%
Doesn’t address
member needs,
17%
Other, 14%
Poor
community
management,
7%
Problems with
platform, 7%
26
“Keys to Community Readiness and Growth" by Leader Networks and CMX, 2016
34. TWO-THIRDS OF ORGANIZATIONS CONSIDERING
COMMUNITY PLAN TO STAFF IT IN-HOUSE
Question: Does your organization plan to staff the online community with a dedicated community manager?
34
Yes - In House
64%
Yes -
Outsourced
5%
No
5%
We’re not sure
23%
I don’t know
3%
“Keys to Community Readiness and Growth" by Leader Networks and CMX, 2016
35. ALMOST ALL COMMUNITIES HAVE A COMMUNITY MANAGER
Question: Is your community staffed with a dedicated Community Manager?
35
Yes – Full
time
68%
Yes – Part
time
22%
Yes –
Outsource
d
2%
No
8%
• More than 9 in 10 respondents indicate that they have a manager. Half of those have a single manager.
1
50%2 to 5
40%
6 to 10
5%
More
than 10
5%
HAVE MANAGER NUMBER MANAGERS
Question: How many community managers does your community have?
IF YES
Larger, older, and
very successful
communities are
more likely to have
a full-time manager
and more likely to
have multiple
managers.
“Keys to Community Readiness and Growth"
by Leader Networks and CMX, 2016
36. 1. Preparing for Community
2. Planning for Activity and Growth
3. Common Pitfalls to Avoid
What We Covered:
36
37. Key Takeaways
1. Communities are shifting to become more strategically focused on
supporting the customer journey.
2. Executive sponsorship and identifying key business drivers are critical
success factors in launching a successful online community.
3. Maintaining community engagement and growth is an ongoing
challenge for most companies.
4. Organizations often underestimate staffing requirements.
5. Choosing the right software platform can strongly influence the long-
term community success.
37
39. 39
WHERE TO NEXT?
Need help or a sounding board as you build the
business case for community?
Send us an email!
vdimauro@leadernetworks.com
Download the full report here:
www.slideshare.net/vdimauro