Webinar presentation slides from the UK version of the TNS Media Intelligence / Cymfony social media study.

1. Harnessing Influence How Savvy Brands in the UK are Unleashing the New Power of Blogs and Social Media March 18, 2008

2. Introducing the Presenters Jim Nail Chief Strategy & Marketing Officer TNS Media Intelligence/Cymfony Philip Lynch Evaluation Director TNS Media Intelligence UK

5. How Savvy Brands are Unleashing the Power of Social Media Consumers are now controlling brands in social media, but has the business world adapted? Has the business world figured out how to use blogs, discussion boards, social networks and video sites? What roles do social media have in marketing strategy? TNS asked marketing executives from large companies located in four countries around the world to discuss the current state and future direction of social media in their business

16. The Business Impact of Being “Best-in-Class” Source: Aberdeen Group, January 2008

17. Develop Formalized Business Processes Source: Aberdeen Group, January 2008

18. Gain Organizational Support Source: Aberdeen Group, January 2008

19. Define Your Measurement Metrics Source: Aberdeen Group, January 2008

20. Become Actively Engaged Source: Aberdeen Group, January 2008

21. Benefits of Active Engagement Percentages indicate the number of companies that improved performance in key metrics. Source: Aberdeen Group, January 2008

23. Analyzing Metrics in Orchestra

24. Analyzing Tonality

25. Cymfony’s Orchestra Dashboard

27. Keep the Discussion Going Join Our Discussion On Facebook Discuss these issues with others marketers around the world in our new Facebook group Join Today! www.SocialMediaInBusiness.com Jim Nail [email_address] Philip Lynch [email_address]