The document discusses the strategic importance of community management. It emphasizes setting clear objectives for the community aligned with business strategy from the beginning. These objectives may include increasing repeat customers, reducing costs, improving customer service, and facilitating feedback and co-creation. The document provides tips for activating and engaging community members, moderating discussions, and measuring the success of the community based on predefined objectives. Finally, it outlines the key responsibilities of a community manager in leading and growing the online community.