Presented by The Council of Public Relations Firms & Astute Solutions this webinar featured case studies that demonstrate how social customer data and social media analysis can provide a powerful brand management force within any organization.
Responding effectively how to use social media in handling complaints Bridget Greenwood
Social customer service is one of the fastest growing points of contact between financial institutions and their customers. According to Bain Consulting, by the year 2020, 95% of all retail banking transactions will be digital.
How can you use social media to respond effectively with customer complaints?
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Responding effectively how to use social media in handling complaints Bridget Greenwood
Social customer service is one of the fastest growing points of contact between financial institutions and their customers. According to Bain Consulting, by the year 2020, 95% of all retail banking transactions will be digital.
How can you use social media to respond effectively with customer complaints?
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
In this in-depth workshop, you'll get an overview of social media intelligence and how associations can use it to engage and convert customers. Through case studies and exercises, dive into strategy and practical applications for social media intelligence.
One of a few very well researched and written reports on social media. The writers align social to various elements of the customer journey ensuring context throughout. So good stats in here too. Worth the read. [I've made a few highlights to the areas I believe are most pertinent].
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
From the AMA - a summary of the 2nd Annual New Symbiosis of Professional Networks research study that explores impact of social media on enterprise decision-
making.
.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Personal Data Economy Action Plan - Get Smart, Get Connected, Get ProofPhil Wolff
The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the class.
CompTIA Managed Print Services Community Meeting: ChannelCon 2013CompTIA
The CompTIA Managed Print Services Community focuses on the creation of standards and initiatives specific to the managed print services industry. The group was created to provide networking opportunities among industry thought leaders, as well as to create beneficial tools and programs for managed print services providers.
Presentation for Social Day UK
What is Social Media Intelligence and how can you use it?
Covering: Social Listening, Social Media Monitoring, Social Analytics and Social Engagements.
Who is the social consumer and how did the 'social' behaviour affect organisations? How does the 'social shift' affect local government organisations?
This presentation was delivered by James Leavesley - CEO of CrowdControlHQ, to the LGComms meeting on the 8th of March 2012
Listening to what people are saying about your company, your brand, your service, your competition is the starting point for content marketing. www.wiseintermedia.com
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
In this in-depth workshop, you'll get an overview of social media intelligence and how associations can use it to engage and convert customers. Through case studies and exercises, dive into strategy and practical applications for social media intelligence.
One of a few very well researched and written reports on social media. The writers align social to various elements of the customer journey ensuring context throughout. So good stats in here too. Worth the read. [I've made a few highlights to the areas I believe are most pertinent].
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
From the AMA - a summary of the 2nd Annual New Symbiosis of Professional Networks research study that explores impact of social media on enterprise decision-
making.
.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Personal Data Economy Action Plan - Get Smart, Get Connected, Get ProofPhil Wolff
The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the class.
CompTIA Managed Print Services Community Meeting: ChannelCon 2013CompTIA
The CompTIA Managed Print Services Community focuses on the creation of standards and initiatives specific to the managed print services industry. The group was created to provide networking opportunities among industry thought leaders, as well as to create beneficial tools and programs for managed print services providers.
Presentation for Social Day UK
What is Social Media Intelligence and how can you use it?
Covering: Social Listening, Social Media Monitoring, Social Analytics and Social Engagements.
Who is the social consumer and how did the 'social' behaviour affect organisations? How does the 'social shift' affect local government organisations?
This presentation was delivered by James Leavesley - CEO of CrowdControlHQ, to the LGComms meeting on the 8th of March 2012
Listening to what people are saying about your company, your brand, your service, your competition is the starting point for content marketing. www.wiseintermedia.com
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Intranet 2.0 (Web 2.0) employee engagement, employee benefits presentation to Conference Board in NYC, June 2009, by Toby Ward, Prescient Digital Media. Shortened version.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
SOCIAL MEDIA ANALYSIS WITH REFERENCE TO CAMBRIDGE ANALYTICA.pptxvindhiyasaravanan1
notes on social media analysis with reference to Cambridge Analytica. In this case a the users information has been auctioned to the hackers by the social media platform founders. It also deliberately explains the boon and ban on social media scandals. It also emphasis the need of awareness regarding spam operators.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
Presentation on the evolution of internal communications and the emergence of the social enterprise. Also features tips on how to foster social inside organizations.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.
PR Council's 2016 End of Year InfographicPR Council
2016 was one of the PR Council's most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
PR Genome Series: Gamification of ResearchPR Council
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
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- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
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[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
1. Becoming a Data-Savvy PR Firm
Panelists:
Tara Clark (ConAgra Foods) &
Pat Lilja (Tunheim Partners)
4/25/13
2. • Matt Shaw
– Director of Communications
– Manages internal & external communications for
the Council of PR Firms to promote the mission of
the organization, advocate for the industry and
profession, and protect the interests of members
Webinar Host – Council of PR FirmsWebinar Host – Council of PR Firms
3. 3Q CPRF Member Survey Data
Q2. When it comes to social media, what is your biggest challenge?
Multiple choice %
Staff time involved in managing the process of social data
collection/analysis
28.3
Inability to apply social media insights except for those clients willing to
pay for it
26.7
Other* 23.3
Ability to derive meaningful insights from social data 18.3
Cost involved in tools and services necessary to acquire social data 3.3
100%
3Q CPRF Member Survey Data
4. • Bryan Haviland, Agency Channel Manager
– Extensive PR experience
– Current role at Astute Solutions
• Astute Solutions
– “Better insights lead to better customer
interactions.”
– Customer relationship management solutions
provider
Webinar Sponsor: Bryan Haviland &
Astute Solutions
Webinar Sponsor: Bryan Haviland &
Astute Solutions
5. • Tools have no “insight button”
• Big Data = Insights challenge
• “Boiling the Ocean” of data not enough
anymore
• Success requires thoughtful planning
– Client business knowledge
– Effective design
– Well-trained team
Keys to SuccessKey Insights
6. • Pat Lilja, Director of e-Strategy @ Tunheim
Partners
– Specializes in identifying and analyzing the strategic
landscape to bring clients’ online presences in
alignment with goals
• Tara Clark, Consumer Affairs Social Strategist @
ConAgra Foods
– Specializes in creating an overall positive online
customer experience while working towards the
fulfillment of company goals
Our PanelistsOur Panelists
7. Synchronizing brands + relationships
+ Founded in in 1990
+ Located in Minneapolis
+ A leading partner in IPREX, the $200 million network of communication
agencies, with 100 offices worldwide.
+ Focused on strategic communications and content creation driven by:
trends + data + research + experience
Patrick Lilja
Director of e-Strategy
Tunheim
8. What a data savvy PR firm used to be…
Best guesses
Ad equivalencies
Impressions
Disconnected from
KPI’s
9. What data from “social media” used to mean
to us (before we called it social media)
Alta Vista
Forum discussions
Blogs
Comments
Web Server Log Files
10. An (abbreviated) evolution of social media
usage - i.e. “Data Sources”Almost all of these
communities are
still around
Email
Compuserve
BulletinBoardSystems(BBS’s)
ListServe
InternetRelayChat(IRC)
TheWell/Genie/AOL/MSN
Blogs(Blogger/LiveJournal)
Wikipedia
Freindster
MySpace
SecondLife
Del.icio.us
Flickr
YouTube
Orkut
Facebook
Digg
Meetup
Ning
Yahoo!
Reddit
Amazon
LinkedIn
Yelp
Foursquare
Twitter
LiveJournal
Tumblr
Sermo
Pinterest
DeviantArt
Qoara
Pintrest
Weibo
Tagged
Google+
CafeMom
1970’s 1980’s 1990’s 2000’s 2010’s
11. Important metrics
• KPI’s
• Audience
identification/motivation
• Audience
satisfaction/delight
• Influence/influencers
web mapping
• Engagement
• Coverage
• Campaign element success
• Content
effectiveness/enhancement
• Process
effectiveness/enhancement
• Time and location
• Sentiment
12. Have systems in-place to manage and
take advantage of data
Monitor
Analysis
Management
Engagement
Data right from the start
Start with client prospects,
industries, areas of
interest
Data throughout
Client team does ongoing data
collection and testing
+ Social Listening and Relationship
Management (Astute)
+ Big Data (Clients and prospects often don’t
know what they are sitting on)
+ Google
+ Keyword Research (Not just for ads or
SEO!)
+ Influencer and social interaction maps
+ Surveys
+ Media monitoring (Vocus)
+ Additional Social Insight Tools (Topsy, Viral
Heat, Etc.)
+ Surveys
+ Site action tracking
+ Unstructured Data
+ Site analytics
+ Social analytics (Facebook insights, etc.)
+ A/B testing (ads, pages, everything!)
+ Response rates
+ Content Interaction
+ Link tracking
Analysis and Action
Smart AND experienced people
that can do data analytics and
make it actionable
13. Monitor
Analysis
Management
Engagement
Analysis and Action
Smart AND experienced people
that can do data analytics and
make it actionable
+ Know the client and the
client’s business well
+ Experienced user of the
tools
+ Able to mentally visualize
what sets of data mean
+ Able to manipulate data
(more than just doing an
Excel sort)
+ Know how to tell the story
of the data to the team
and the client
Have systems in-place to manage and
take advantage of data
14. The mindset of (some) clients
• Some see data collection and analysis as expense
lines to trim from a budget (especially front-loaded
expenses)
• Some see data as a sea of numbers they can end
up drowning in
• It is our job to:
– Take the data and make its meaning and implications
clear and easy to understand
– Show how paths to success can be derived from the
data
– Show how data collection and analysis leads to better
outcomes, with lower costs, over the long run by:
• Targeting correctly
• Executing correctly
• Shifting course quickly
19. Tips for other firms to best utilize social
media data for customers
• Find or develop the smart people you will need
to make sense of the data you have
• Find great tools and train on them and
experiment with them so you know every
nuance
• Put systems in place so nothing gets missed
• Make sure what your client sees is: Simple,
Easy to understand, and Valuable to them
• Start looking at data ahead of time (as far
ahead as possible) to prepare for a new client
or a new initiative
• Generate great targeted data through testing
• Know your clients’ and their business
20. Patrick Lilja
Director of e-Strategy
Tunheim
Synchronizing brands + relationships
plilja@Tunheim.com
@iampatmann
Skype: patricklilja
21.
22. ConAgra Foods at a Glance
ConAgra Foods is one of North America’s
leading food companies, with brands in 97
percent of America’s households.
28 of these brands are No. 1 or No. 2 in their
category.
20 of these brands generate more than $100
million in retail sales each year.
ConAgra Foods offers 160 meals for $3 or
less.
24. CAG Goals
Consumer Affairs Goals in Social Media
• Respond to posts about public health, quality and consumer
education opportunities
• Mitigate risk for the company by immediate notification of social
contacts
• Integrate social contacts into data to detect emerging trends and
enable corrective and preventive action
• Build trust and loyalty in online communities by engaging with
consumers
25. History of Social Media at CAG
• Started major brand pages about 5 years ago
• Agency partnership Spring 2008
– Educate the company on the importance and the
need to be in the social space
• Started building communities
• Consumer Affairs enters in 2010
– Define roles and responsibilities for agency,
marketing and CA
26. Integrating social into how we work..
• Agencies provide marketing insights on social
conversations around our brands
• CA provides insights to the company regarding
quality, food safety and consumer education
Emphasis on collaborative reporting going
forward
32. • Webinar will be available on the Astute
Solutions website 4/26 by 5pm ET
• Slides will be available on the Council of PR
Firms’ Slideshare
Thank You!Thank You!