Review of Search Engine Startup What is a Search Engine? What is the Purpose of Search Engines? Review of Search Engine Era How do Search Engines Work?

1. Search Engine Optimization
(SEO)
Lecture - 1
• Review of Search Engine Startup
• What is a Search Engine?
• What is the Purpose of Search Engines?
• Review of Search Engine Era
• How do Search Engines Work?
“It is a dangerous thing to think we know everything.”
-Jack Kuehler
•What is Search Engine Optimization (SEO)?
•What is the Purpose and Benefit of SEO?
•Why to Optimize for Search Engines?
•How do we Optimize a Website?
•Summary

2. Getting Familiar with…
• Marketing Vs. Internet marketing
• Search Engine Optimization (SEO)
• Difference between internet
marketing and SEO
• Why do we need SEO?
• Online business and SEO
• Advantages of SEO

3. Review of Search Engine Startup
• Manual Lists
• Online Lists
• Online Databases
• Directories
• Manual
• Automated
• Search Engines
• Crawlers
• Meta Search Engines (Meta Crawlers)

4. What is a Search Engine?
• Search Engine is a sophisticated software
(algorithm) wrapped over a huge
database of information.
• The database of a search engine contains
different types of information/data like
the following.
• Text
• Multimedia
• News
• Etc
• Search Engines allows you access huge
pile of information over the web for a
specified query

5. What is the Purpose of Search Engines?
• To build large databases of useful information over the web.
• To eliminate the human limitations. (What?)
• To bring you ease in finding desired information. (How?)
• To serve relevant information from across the globe. (How?)
• Anything more…?

6. Review of Search Engine Era
• 70+% of all traffic on the internet is
referred to by search engines. (2013)
• Now… 85 % of purchases are made
through search engines.
• Which Search Engine to optimize for?
eMarketingRobots.com (2013)

7. How do Search Engines Work?
• Search Engine’s working is based on
major two streams.
• Building Database
• Serving Relevant Information
• Building Database
• Crawling
• Submission
• Serving Relevant Information
• Search and Result (what is SERP?)
• Most important Results

8. What is Search Engine Optimization (SEO)?
• Search Engine Optimization is a process of
making your website inline according to
the search engines guidelines.
• The practice of designing web pages so
that they rank as high as possible in
search results for specific keywords.
• SEO is a bridge between search engines
and your website.
• SEO is about making your website search
engine friendly and familiar.

9. What is the Purpose and Benefit of SEO?
• To have maximum visibility over the web.
• To have more traffic from the globe.
• To have competitive advantages.
• To have more business opportunities.
• Maximize your Return of Investment – ROI
• Enabling your business to compete and stay ahead in the online market
• Promotion that doesn't sleep
• Long term positioning
• Ultimately, revenue growth.
• Anything more…?

10. Why to Optimize for Search Engines?
• 90% of all users don’t look past the first 20 results (most only view top 10).
• Higher placement in the search results leads to higher traffic.
• Cost-effective advertising.
• Clear and measurable ROI.
• Anything more….?

11. How do we Optimize a Website?
• Get to know what is your website all
about?
• Get to know what users will be looking
for?
• Make your website search engine friendly
and familiar.
• What do you think about Optimizing a
website for Search Engines?

12. Summary
• Search engines are huge online databases enabling to have desired
relevant information.
• Today, numerous search engines exists such as Google, Yahoo, Bing etc.
Almost 85% of the internet users use search engines to find
information/services over the web.
• Search engines optimization is a process which brings a website into top
search engines ranking and maximum exposure/visibility over the globe.