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How To Create Your First Facebook Ad

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In this presentation, we walk you through how to create your first Facebook advertisement step by step! This slideshare is perfect for Facebook advertising beginners and is meant to take you from no Business Page at all to starting your first ad campaign.

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How To Create Your First Facebook Ad

  1. 1. HOW TO CREATE YOUR FIRST FACEBOOK AD A Walkthrough
  2. 2. WEBINAR HOSTS Caz Bevan Sani “Sunny” Nielsen Director of Marketing Communication Communications Manager
  3. 3. Offers an unbeatable advertising opportunity for savvy marketers
  4. 4. You can target your audience in ways like: • Age • Gender • Ethnicity • Relationship status You can pinpoint only those Facebook users who match your target market. Facebook Ads are UNIQUE
  5. 5. New to Facebook Advertising? We'll walk you through everything you need to know to create your first Facebook ad
  6. 6. To get started, you will need to have a Facebook Business Page already established. Creating a page is free, and takes only minutes. For more information on how to setup a Facebook Page, please visit our Social Media “How-To” library at www.Boostability.com/Boost-U
  7. 7. NOW, LET’S GET STARTED! Creating Your First Facebook Ad…
  8. 8. To get started, you will need to log into Facebook as the user that manages your business page. CREATING AN AD CAMPAIGN
  9. 9. Click on the top right corner of your Facebook page to see all pages you manage under this username. From there, scroll down and click on “Create Ads” CREATING AN AD CAMPAIGN
  10. 10. Choose an objective for your first advertising campaign. Types of Objectives: • Boost Your Post: Gives an engagement “boost” to an existing post on your page • Promote your page: helps get more Facebook followers • Send people to your website: drives visitors to your site • And many more CREATING AN AD CAMPAIGN
  11. 11. Choose an objective for your first advertising campaign. Types of Objectives: • Boost Your Post: Gives an engagement “boost” to an existing post on your page • Promote your page: helps get more Facebook followers • Send people to your website: drives visitors to your site • And many more CREATING AN AD CAMPAIGN We recommend focusing on the top 3 choices to start. Once you become more familiar with Facebook advertising, you can branch out and explore other objectives and how they can help your business.
  12. 12. CREATING AN AD CAMPAIGN
  13. 13. CREATING AN AD CAMPAIGN Left-hand side bar shows your progress in the sign up process.
  14. 14. Select your desired business page (if you have more than one page) Then you will need to Name the campaign. Click “Create Ad Account” CREATING AN AD CAMPAIGN
  15. 15. You will need to select: • Country • Currency • Time zone • Account name STEP 1: CREATE AD ACCOUNT
  16. 16. You can narrow your target audience by age, country, language, gender, and other factors. When choosing location, a map will appear for reference. STEP 2: CHOOSE YOUR AUDIENCE
  17. 17. You can narrow your target audience by age, country, language, gender, and other factors. When choosing location, a map will appear for reference. STEP 2: CHOOSE YOUR AUDIENCE Below the map is a box labeled "Detailed Targeting."
  18. 18. Detailed targeting allows you to laser-target Facebook users by their areas such as demographics, interests, behaviors, and many other factors. STEP 2: CHOOSE YOUR AUDIENCE Let’s see an example…
  19. 19. Example: Selecting “Interest” as a Target STEP 2: CHOOSE YOUR AUDIENCE You can choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
  20. 20. Example: Selecting “Interest” as a Target STEP 2: CHOOSE YOUR AUDIENCE You can choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
  21. 21. Example: Selecting “Interest” as a Target STEP 2: CHOOSE YOUR AUDIENCE You can choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
  22. 22. STEP 3: CHOOSE YOUR BUDGET Lifetime budget: the MAX amount of money that you will spend for this specific ad campaign regardless of scheduled “end dates” Daily Limit: the amount of money you want to spend every single day until you turn off the ad or until your scheduled “end date” Start/End Dates: you can set ads to run for a specified length of time and will run until the end date or the lifetime budget is reached.
  23. 23. STEP 3: CHOOSE YOUR BUDGET Caution: when starting out, be EXTREMLY aware of which type of budget you have selected so you don’t overspend without realizing it. Lifetime budget: the MAX amount of money that you will spend for this specific ad campaign regardless of scheduled “end dates” Daily Limit: the amount of money you want to spend every single day until you turn off the ad or until your scheduled “end date” Start/End Dates: you can set ads to run for a specified length of time and will run until the end date or the lifetime budget is reached.
  24. 24. STEP 3: CHOOSE YOUR BUDGET You can choose when you will be charged: • Impression: every time someone “sees” your ad in their newsfeed (widest audience) • Page Likes/Clicks: every time someone clicks on your ad (most interested audience)
  25. 25. STEP 4: DESIGNING YOUR AD Choose your imagery • Single image: good for general ads • Multiple images: good for a product/service with multiple parts or stages
  26. 26. Then add: • Headline • Body Text • Call To Action (CTA) STEP 4: DESIGNING YOUR AD
  27. 27. Then add: • Headline • Body Text • Call To Action (CTA) STEP 4: DESIGNING YOUR AD Push the GREEN BUTTON to place your order!
  28. 28. STEP 5: PLACE YOUR ORDER Input payment information Your ad campaign will be activated
  29. 29. CONGRATULATIONS! You just created your first Facebook Ad
  30. 30. For more detailed information on Facebook advertising… Click on “Advertising on Facebook” FOR MORE INFORMATION
  31. 31. Q&A SESSION Caz Bevan Sani “Sunny” Nielsen Director of Marketing Communication Communications Manager

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