The document discusses how new media technologies were used at various stages of a research and advertising project. Specifically, it describes how: - The internet was used to conduct online surveys and research competitor advertising examples on YouTube to gather information and ideas. - Digital cameras and Macs were used to create animated storyboards by taking still photos of paper storyboards and editing them into videos using iMovie. This allowed viewing of potential advert sequences. - Portable DV cameras were useful for location filming as they were small, lightweight and had screens to frame shots. However, they had limitations like poor quality in low light and short battery life. - iMovie was used to edit raw footage, but could be