The document discusses how an expert music consultant in Los Angeles is able to locate various specialized music talents to recreate songs in different styles for advertising projects. This includes finding vocal mimics, stand-in singers, celebrity impersonators, classic music artists, original recording musicians, and multi-cultural performers to match styles like Frank Sinatra, Monty Python, surf music, 70s pop, Barry White, Pointer Sisters, rockabilly, hip hop, and Indian music. Case studies provide examples of projects and audio or video samples of the results.

1. Los Angeles is a hub for the Film, TV and Record Industries.
It also contains the largest, most diverse collection of celebrity
and specialty music talent.
I know this resource well and quickly locate the right music talent
for a brief. This saves time and delivers remarkable results!
Here are case studies of talent solutions using my expertise with
LA music specialists such as:
Vocal Mimics (masters of recreating singing voices & characters)
Stand-in Singers (used by celebrity performers for non-essential appearances)
Celebrity Impersonators (recreate the sound of iconic performers)
Classic Music Celebrities (top artists & groups from the 50’s-80’s)
Original Talent from a Hit Song (actual musicians from the original recording)
Music Specialists (singers & musicians who are devoted to a popular music style)
Multi-Cultural Performers (singers & musicians from all over the world)

2. Original Song – Reference is Frank Sinatra
Assignment
The creative team wanted a "Frank Sinatra in Vegas" music track for their
Silverstar Casino ad.
Solution
Back in the day, Sinatra used a designated stand-in singer for his
non-essential appearances like sound checks, etc. I located this singer
who was the perfect fit for the style.
The musicians I hired were veterans of the Sinatra big band music genre and
performed my arrangements flawlessly.
Audio Example: http://video.theworkroom.co.za/_Lunal/FrankSinatraClip.html
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Original Song – Reference is Monty Python
Assignment
The creative team wanted a humorous Monty Python music style for their TVC.
Solution
I used an expert vocal mimic. These are professional session singers with the
ability to impersonate a wide range of voices and characters.
This vocal mimic performed a convincing UK cockney accent in the style of
Monty Python.
Video Example: http://video.theworkroom.co.za/_Lunal/WrestlerMpVersion.html

3. Original Song – Reference is 60’s Surf Music
Assignment
The creative team wanted authentic California Surf Music for their ad.
Solution
The brief was for youthful “Beach Boys type” voices so I used the
young singers who are active in today’s LA Surf Music revival scene.
For the track, I used older musicians who had recorded & toured in the
60’s with Surf Music recording artists.
Audio Example: http://video.theworkroom.co.za/_Lunal/SurfMusic.html
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Song for Reorchestration - 70’s Pop
Assignment
The creatives selected a 70’s pop song with the right message for their
ad.
After they obtained publisher rights to re-record it, I was contacted to
locate and produce a vocalist who could equal the performance of the
the original recording.
Solution
The celebrity singer uses stand-in vocalists for non-essential appearances like
sound checks, etc.
These stand-ins know his style well and are able to deliver a great performance.
Video Example: http://video.theworkroom.co.za/_Lunal/MTNSkydivingGranny.html

4. Original Song – Celebrity Voices on a 50’s Ballad
Assignment
A creative director wanted an authentic 50’s pop ballad for his ad.
Solution
I contacted Little Anthony and the Imperials, one of the classic celebrity groups
I’ve worked with.
They were hitmakers during the 50’s - 60’s with songs like Going Out of My Head,
Hurt So Bad, Outside Looking In, Shimmy Shimmy and many others.
Their voices will instantly transport a music track back to the 50’s!
Audio Example: http://video.theworkroom.co.za/_Lunal/LittleAnthonyClip.html
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Original Song – Reference is Barry White Ballad
Assignment
The creative team wanted the sultry Barry White style for their ad.
Solution
I located a professional Barry White impersonator.
I’ve worked with the real Barry White on tour and in the studio. When I
heard the impersonators voice, it sounded like Barry White lives again!
Audio Example: http://video.theworkroom.co.za/_Lunal/BarryWhiteClip.html

5. Song for Reorchestration - 80’s R&B
Assignment
The creative team selected a Pointer Sisters song, but needed more energy
than the original recording provided. After publisher rights were obtained to
re-record it, I was contacted.
Solution
I used the actual musicians who recorded & toured with the Pointer Sisters.
The guitar part was performed in a funkier style. Doing this raised the track’s
energy level to where it needed to be.
Video Example: http://video.theworkroom.co.za/_Lunal/WimpyEngen.html
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Song for Reorchestration - 50’s Rockabilly
Assignment
The creative team selected a classic Southern 50’s rockabilly song for their ad.
After they obtained publisher rights to re-record it, I was contacted.
Solution
I assembled expert rockabilly musicians, including the bass player who
records & tours with Brian Setzer of The Stray Cats. The singer was from the
Southern US and had the perfect tone & delivery for the song.
Can you distinguish the LA singer from the original voice in this A/B example?
Audio Example: http://video.theworkroom.co.za/_Lunal/BrendaLeeClip.html

6. Song for Reorchestration - Hip Hop/Rap
Assignment
The creative team selected a popular Rap song for their ad. After they obtained
publisher rights to re-record it, I was contacted.
Solution
Los Angeles is a hub for Hip Hop/Rap so it was easy to locate skilled urban talent.
I went a step further and hired Rappers with some acting ability. They used their
acting skills to capture the original performance.
Video Example: http://video.theworkroom.co.za/_Lunal/KFCZingerWings.html
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Music Track for Reorchestration – Music From India
Assignment
The creative team selected a popular Hindi song from India for their ad.
The problem was that the lyrics did not compliment the ad’s message.
A large Indian population resides in their market that would understand
the inappropriate lyrics.
The answer was to re-record the song as an instrumental. After publisher rights
were obtained to re-record it, I was contacted.
Solution
Hollywood is the center of Film making and supports music talent from
all over the world.
I located authentic Indian music talent and completed the assignment
to everyone’s satisfaction.
Video Example: http://video.theworkroom.co.za/_Lunal/KFCZingerPops.html