Throughout the production process, the group learned to use several new technologies that helped improve their filmmaking skills. They used Blogger to present research and update their film progression chronologically. They also learned to use Live Type for titles and credits, requiring them to teach themselves through online tutorials. Additionally, they set up a Facebook group chat to facilitate communication between members and used iMovie for preliminary editing due to its simple timeline layout and editing features.
Da una concezione "grammaticale" del territorio sia fisico sia digitale, alla progettazione di urban center per la gestione dei flussi di una smart community
Da una concezione "grammaticale" del territorio sia fisico sia digitale, alla progettazione di urban center per la gestione dei flussi di una smart community
Nell’ anno dell’ EXPO dedicato all’alimentazione, è nostro dovere, come professionisti della salute, occuparci del problema del peso corporeo, delle cattive abitudini alimentari, delle sue cause e conseguenze. Se il problema trova origine, come da tutti riconosciuto, in cause di tipo bio-PSICO-sociali dobbiamo chiederci: quale contributo possiamo dare?
La Psicologia della Salute non può trascurare le evidenze statistiche e lo psicologo, che intenda ampliare le sue prospettive professionali, deve avere una formazione specifica nel settore del Comportamento Alimentare.
Al recente convegno su “I disturbi dell’ Alimentazione nell’ infanzia e nell’ adolescenza: approcci multidisciplinari e problematiche cliniche” (Firenze 17 aprile 2015), si è sottolineata l’esigenza di aprire delle Scuole di Formazione specifiche sui Disturbi del Comportamento Alimentare e sulle problematiche alimentari in generale, spesso predisponenti ad un D.C.A. futuro.
In Italia un bambino su 3 è in sovrappeso o obeso. Il 5,4% degli italiani è diabetico, e aumentano esponenzialmente i casi di intolleranze alimentari. La celiachia colpisce 1 italiano su 100.
L’altra faccia della medaglia sono “le diete” che spuntano ogni giorno, (Beverly Hills, Zona, del Fantino, Bootcamp) tutte ipocaloriche e presentate come la risposta risolutiva al peso in eccesso.
Eppure, nonostante le soluzioni magiche” le persone continuano ad avere problemi di peso corporeo. Nonostante tutto, anche se riescono a perdere peso, lo riprendono. Nonostante le promesse, ricorrono alla chirurgia per l’obesità.
La dieta, da sola, non basta. La dieta può addirittura peggiorare il rapporto che le persone hanno con il cibo. La dieta può far scivolare in un D.C.A.
Le persone sanno cosa devono o non devono mangiare ma non riescono a motivarsi ad un cambiamento. Se vogliamo aiutare le persone a cambiare il proprio stile alimentare e di vita, dobbiamo tenere conto delle dimensioni intrapsichiche, comportamentali, cognitive, emotive e relazionali.
Pertanto, la psicologia, e lo psicologo, divengono strategici nel sostenere e favorire il cambiamento comportamentale, per cambiare lo stile di vita e le proprie abitudini alimentari.
Nel webinar, la Dott.ssa Paola Medde presenterà questo settore della Psicologia e gli obiettivi formativi del Master breve "Il comportamento alimentare: strumenti e tecniche dello Psicologo", di cui è Direttore didattico. Il Master proposto è perfettamente in linea con quanto richiesto dal bando di ammissione all’elenco professionisti del Servizio P.A.S.S. (Psicologi Alimentari al Servizio della Salute), attivato dall' Ordine Psicologi del Lazio.
TSI's Nick Brown looks at the impact on our neighbours and wider environment from air quality. Particularly looks at why monitoring of dust particles is important and the methods of monitoring.
Gareth Selby of Architype and James Hepburn of BDP presented a case study on the Enterprise Centre at UEA at the Soft Landings Conference. The case study looked at their experience in the first year of the project including issues with metering, lighting and rainwater
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Evalutaion 6
1. 6. WHAT HAVE YOU LEARNT ABOUT
TECHNOLOGIES FROM THE PROCESS
OF CONSTRUCTING THIS PRODUCT?
2. INTRODUCTION
◦ Throughout the production of our film opening, we used a variety of technologies that were
new to us to help make progression in our film making.
◦ These technologies helped us to keep in contact with our actors in case there were any last
minute changes, this improved our communication skills and helped us to make efficient use of
our filming time.
3. BLOGGER
◦ During the research and production stages of our film, we used the programme
blogger to present any research we have done.
◦ We were able to produce our work in a chronological order and update it with new
content to show our film progression from idea to final product.
◦ The programme was new to both us so it took a while for us to figure out how to use
the blog to its best potential, we were able to develop our blogging skills which could
help me in the future if I were ever to set up another blog for a different reason.
4. LIVE TYPE
◦ We also used a programme called Live Type when coming up with the credits and titles for our
opening.
◦ It was another programme that we had both never used before and we had to teach ourselves
to use it which we did through watching YouTube videos. To begin with we found it quite a
difficult task but after a while it was an easy concept to grasp.
◦ The programme has lots of different elements to it for example fonts and effects, it allowed for
us to download different fonts off the internet that would be more suited towards our theme of
thriller.
◦ We could also adjust the positioning of the titles and change the font to fit in with the
conventions of the thriller genre.
5. FACEBOOK
◦ We used the social media site of Facebook to set up a group chat between all of the members
in our filming group so that we could keep in contact with each other to talk about different
aspects of filming.
◦ Also if there were any changes to the filming schedule then we would have let them know via
this group chat so that everyone was able to get the same message and there would have been
no miscommunication.
◦ We thought that Facebook would be the best way to keep in contact as we don’t all go to the
same school and as we all have Facebook and phones to notify us of messages it would be a
very convenient method.
6. IMOVIE
◦ Imovie is a film editing software that can be found on an apple mac computer, neither of us had
any experience using this programme until it came to doing the preliminary activity.
◦ We had to teach ourselves how to use the programme through trial and error, we found this not
a very difficult task to do so when it came to the final editing of the film we thought that we
would use this software again because it had all the technologies that we need.
◦ It was the most accessible, easy to use software. It had a simple, timeline layout helped us to
place the clips in a chronological order to get the effect that we wanted.
◦ Also we were able to detach any audio clips that were unwanted and increase pace and tone in
other clips, to add tension to the chase scene.
7. APPLE MACS
◦ The media room that we produced our opening in was equipped with 21.5 inch apple mac stand
alone computers which had many different types of software uploaded onto it e.g livetype that
allowed us to produce a high quality film opening.
◦ We were able to use the computers efficiently as we had used them before lower down in
school so it was easy to figure out what we should do to use it to its best advantage.
◦ The high definition screens allowed us to stop and prefect minor details during the editing
process to make the opening as good as it can be.
8. YOUTUBE
◦ Youtube is a internet website where videos can be uploaded and seen by anyone around the
world who has an internet connection, it is an efficient way for your video to be seen by a wide
audience.
◦ It is a large, well known website around the world so we have both had experience with using
and uploading onto the site which is why we found it an efficient site to use to showcase our
production.
9. CAMERA
◦ For filming, we used a Panasonic HDC-SD700 camera as it shoots in HD to give out film a high
quality picture allowing our film to look more professional instead of a low budget, amateur
film.
◦ We had already used this equipment before during our preliminary task so we didn’t find it
difficult to progress our understanding to a higher level.
◦ The high camera quality allowed for us to experiment with different shots that would look blurry
on other cameras and also give clear POV shots from the different characters to add towards the
context of the narrative.
◦ Also we could get clear close ups on characters to highlight their feelings during the more
emotional scenes.
10. TRIPOD
◦ During filming, we used a CX-888 tripod to go along with the camera that we used.
◦ Neither of us had ever used equipment like this before so it was difficult to work out how to use
it to begin with but once we did it helped us to create seamless camera shots.
◦ By using the tripod we had a large amount of options to choose from when it came to camera
angles as we could change from high angle to low angle in a matter of minutes.
◦ We could also easily to effective camera movements for example panning and tracking, this
gave our production a professional look as the camera moved without being bumpy to give it a
HD quality.