This document discusses the target audience for the film "Co-exist", which is described as a hybrid genre film incorporating elements of crime drama, film noir, and a focus on character development. The document states that because the film's genre is not mainstream, the audience will not be either. It is expected to appeal to those interested in film noir genres and unique films, rather than mainstream action, comedy, or horror audiences. The film is seeking an 18 certificate rating, which the creators feel is appropriate given the content and will target audiences over 18 years old. Researched comparison films are also expected to attract similar audiences seeking non-mainstream and unique cinematic experiences.

1. Who would be the
audience for your
media product ?

2. Our film genre
Our film ‘Co-exist’ is a personal creation combining the characteristics
of pre-established genres, resulting in a hybrid of our own. Originally
developed as a Crime-Drama we moved away from that when we
decided to focus almost entirely on character development, concluding
that it would be a drama with Crime elements. Subsequently we
discovered throughout filming and editing, that the miss en scene,
camera angles and plotline created a rather Film Noir atmosphere.
With all of this in mind our hybrid genre was created, a Drama
focusing on character development, incorporating Crime and Film Noir
elements.

3. Audiences in film
Across the film industry there are many In opposition to said genres and
different genres, and many different audiences, are more unique genres and
audiences to compliment the genres. the particular audiences they attract.
These genres and their respective For example Art-House films have an
audiences are broken down into almost cult followings, and will rarely
popular and selective. attract the mainstream audience.
Your popular genres range from This is also relevant with hybrid genres,
Hollywood Action/Adventures to Rom- who’s mix of popular genres to create
Coms, Horror and Family. something different, is in most cases
only appealing to particular audiences.
These listed genres take up the majority
of cinema goers, ranging from adult
men to the Disney loving children.

4. Because our film’s genre is not We believe that due to our
film’s plot and the nature of
part of the main stream it is
our protagonist and his
expected that neither will our motives, that our film would
audience be. We have created a receive an 18 certificate. We
hybrid genre which includes are in fact happy with this
rating as we believe a lower
Film-Noir elements, therefore
certificate could restrain the
those who are attracted to creative input. This
Film-Noir may be interested in certificate will of course
our film, and those who stick to reduce our audience to
persons over the age of 18.
your traditional
We believe this to be more
Action/Comedy/Horror then suitable as the content
collection may not. will not be acceptable for
those under 18.

5. Films we researched and their
audiences.
It seems logical that the films which we researched in pre
production would attract similar audiences to ours.
The film’s we researched are generally directed at audiences who are
considered film literate, as opposed to the general masses of cinema goers.
Attractive not only due to the peculiar protagonists (which we also aimed
to achieve) the films we looked at listed above, all offer something unique
from the collective of films released yearly. Be it the subject matter or
presentation of, these films much like ours would appeal to those
searching for more then a simply, visually stimulating experience.