The opening sequence of the film attracts the target audience through its use of mise-en-scene, characters, themes, and titles. Specifically, the dark lighting and everyday setting of a street will appeal to the audience's interest in suspense and relate to their own lives. Additionally, the main character being a new actress touches on celebrity culture and its darker realities in a way that intrigues the audience. Finally, the professional-looking titles introduce the narrative and filmmakers in a way that is informative and non-disruptive.

1. Q5- How did you attract/address
your audience?

2. The mise en scene used in my video attracts the audience because they enjoy thriller films and
the themes involved. My audience profile shows me that they enjoy films with suspense and
action. My audience feedback showed me that they do in fact think the film is full of suspense
and appears mysterious due to the use of the dark lighting and setting. It fits with the genre
and the target audience because it is an everyday road that they would walk down due to
their income and lifestyle. For example, the audience wouldn’t live on a private road that is
very posh, they would live in a neighbourhood near a school or a park etc. This is effective
because the audience can feel like they relate to the sequence as it’s the same type of setting
they would usually see. One of the themes in horror is to scare the audience, so by relating
the settings to the ones around the character, it creates a sense of verisimilitude, almost
scaring the audience because they remember the film when they are walking down a street
similar to the one featured in the opening sequence.

3. The character used in my opening sequence attracts my audience because they like to read
about celebrities in magazines, watch reality shows such as Keeping up with the
Kardashians, and films with famous celebrities in them. I learnt this through the use of my
audience profile. I then developed this interest and made the main character in my film an
upcoming actress that dabbles in the limelight of the celebrity world, which is exactly what
my target audience wish they could do. It touches on the issues of fame that the audience do
not see when watching these reality TV programmes- they only see the positive side of fame
and not the negative side which comes with it, so I included this in the film to get them
thinking. My audience feedback showed me that they understand the narrative of the film
and it is effective because even though she is an actress they can still relate, because she has
been taken advantage of as she is new to fame so she doesn’t understand it.

4. The use of titles addresses the audience because the fade in and out introduces the
characters and the narrative. These titles are used to show the music creators and the people
who edited the sequence. This will attract the audience as they can then find out who the
music is from and can contact the people who edited it if they want to find out how to do it
or to get any ideas or help if they have to create their own at school (because they are still of
school age 15+). They will also attract the audience because the titles make the sequence
look professional and effective, and they do not obstruct the view of any action going on in
the scenes. My audience feedback showed me that the titles are successful, because they are
placed in the correct place and are easy to follow. They work successfully because they fade
in and out of the scene, adding some continuity and making them look more interesting.

5. The themes presented in the opening sequence will also attract the audience. The sequence
presents themes of crime, where she is being followed and then killed. Another theme
portrayed by the character Chloe is about the dark side of fame that isn't covered by the
media. This attracts the audience because they are surrounded by media about
celebrities, and some may even aspire to be celebrities, but they do not know the darker side
of it when Chloe is underpaid and unappreciated for her work by the director. This is a new
representation of fame, so the audience will be attracted to it because they have never really
seen it before, and are intrigued to find out more. The theme of crime may also attract the
audience because they live in a urban town where they a susceptible to crime because they
do not have the money (like celebrities would) to protect themselves. Crime isn't always
covered by the media honestly, so this film will attract them because they want to know what
really goes on and how the police go about stopping it, which would be presented later on in
our film when they try to find out who killed Chloe and why.

6. Our media product attracts the audience by presenting themes that the audience would be
interested in due to their lifestyle, education and job position. The titles help address the
audience in a professional and sophisticated way, making it look like a good film to go a watch
because time has been taken during the editing stage.