The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
Atomize Your Content: How to Make More Content With Less EffortUberflip
Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
How to Leverage Webinars for B2B Lead GenerationUberflip
Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team?
As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed.
Browse through our slides to read more about creating content that your Sales Teams can use to close more deals. You'll learn about:
- Different ways to leverage content for sales enablement
- Aligning content creation with insight from Sales
- Creating content to educate prospects and manage objections
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
Charting the course for your marketing efforts in 2016?
One of the best strategies for mapping out your 2016 content marketing plan is to take a look back at what worked in 2015. Understanding the strategies, tactics, and tools that worked (and didn’t work) last year can help to fuel your strategy as you look ahead.
In addition to examining your own content performance, however, it’s also important to have a look at how your competitors and industry leaders performed. Which pieces of their content stood out? What content topics and types were widely shared? This kind of information is invaluable for understanding your audience and anticipating next year’s trends.
In this presentation, BuzzSumo's Steve Rayson examines some of the top performing B2B content of 2015.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
Atomize Your Content: How to Make More Content With Less EffortUberflip
Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
How to Leverage Webinars for B2B Lead GenerationUberflip
Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team?
As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed.
Browse through our slides to read more about creating content that your Sales Teams can use to close more deals. You'll learn about:
- Different ways to leverage content for sales enablement
- Aligning content creation with insight from Sales
- Creating content to educate prospects and manage objections
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
Charting the course for your marketing efforts in 2016?
One of the best strategies for mapping out your 2016 content marketing plan is to take a look back at what worked in 2015. Understanding the strategies, tactics, and tools that worked (and didn’t work) last year can help to fuel your strategy as you look ahead.
In addition to examining your own content performance, however, it’s also important to have a look at how your competitors and industry leaders performed. Which pieces of their content stood out? What content topics and types were widely shared? This kind of information is invaluable for understanding your audience and anticipating next year’s trends.
In this presentation, BuzzSumo's Steve Rayson examines some of the top performing B2B content of 2015.
How a Content Marketing Company Does Content MarketingUberflip
You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives?
The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance.
Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.
How to Design Compelling Content ExperiencesUberflip
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
Creating quality blog posts, infographics and videos is an art, and one that’s necessary to engage customers with the kind of valuable content that empathizes with their needs.
But maximizing every content asset’s potential to contribute to your company’s bottom line—that’s a science.
In this webinar you'll learn:
- The criteria for “valuable” customer-focused content your audience craves.
- How to build a content experience better equipped to seize conversion opportunities.
- How to strategically gate content to significantly boost your conversion rates.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
How to Build a High Converting Content ExperienceUberflip
Every year, more B2B companies are investing extra resources into creating stronger content marketing strategies. We all know that content converts, but as our markets get more saturated with so many different content assets, we need to acknowledge that great content is no longer enough.
You need a great content experience.
Learn from Yoav Schwartz, Uberflip CEO & Co-founder, as he dives into what exactly it means to create a remarkable content experience and see how Jon Kane, Medgate Content Marketing Specialist, was able to improve his company’s own content experience with the use of Uberflip.
How Content Fuels the Entire Buyer's JourneyUberflip
Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content.
In this presentation, Uberflip and BrightTALK discuss how to incorporate content throughout the entire buyer’s journey - from identifying prospects to securing renewals.
How to Capture, Nurture & Ensure High Quality LeadsUberflip
Quality leads are integral to ensuring your Sales team's time and effort is effectively spent.
From your method of capturing new contacts to the moment you hand off that list of qualified leads, there are several steps to ensure Sales is reaching out to the right prospects with the highest probability of success and potential impact on revenue.
In this presentation, you'll learn how to:
→ Capture quality leads with content.
→ Nurture these leads into potential buyers.
→ Ensure more effective lead qualification.
From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing our online marketing initiatives. But when it comes to content, many organizations simply publish and forget. The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to accommodate your goals—whether that means boosting engagement, generating leads or retaining customers.
In this presentation, we’ll talk about the key elements to consider when optimizing your content, including the user experience, the engagement path and the content itself, as well as how to maximize the potential of your premium content for lead generation.
Marketstein: How to Bring Your Content Back to LifeUberflip
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
What You Need to Know About Account-Based MarketingUberflip
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.
It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.
In this presentation, we share the key elements you need to succeed with your ABM strategy.
Feel like your content is killer but still not generating enough leads? A lackluster content experience may be the culprit. Listen to Uberflip's Hana Abaza during this #LLS16 webinar as we explore ways to create truly engaging content experiences that will get your killer content seen: http://dg-r.co/2aMIE3o
How to Amplify Content by Activating Your Sales TeamUberflip
Sales is on the front lines every day, and can serve as a great amplifier for your message and content. So, how do you activate this super powerful distribution channel?
It all starts with selling your sales team on content. In this presentation, Pardot's Molly Hoffmeister shares some tips and tricks on how to improve sales enablement and amplify your content by activating your sales team.
7 Content Marketing Trends You Need to Know NowUberflip
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Uberflip's Hana Abaza and Jay Baer from Convince & Convert dive into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Leveraging Webinars & Optimizing Content to Generate LeadsUberflip
You might be creating awesome content, but is it converting?
In this B2B Content Hacks session with Hana Abaza, you’ll learn:
- How to create valuable content for your audience
- How to build a content experience that’s better equipped to seize conversion opportunities
- How to strategically gate content and use webinars to boost your conversion rates
Create an Account-Based Content Strategy With These Easy HacksUberflip
ABM strategies require the coordination of a lot of moving parts. In this session, EverString’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
How to 10x Your Content Team’s ProductivityUberflip
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
How a Content Marketing Company Does Content MarketingUberflip
You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives?
The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance.
Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.
How to Design Compelling Content ExperiencesUberflip
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
Creating quality blog posts, infographics and videos is an art, and one that’s necessary to engage customers with the kind of valuable content that empathizes with their needs.
But maximizing every content asset’s potential to contribute to your company’s bottom line—that’s a science.
In this webinar you'll learn:
- The criteria for “valuable” customer-focused content your audience craves.
- How to build a content experience better equipped to seize conversion opportunities.
- How to strategically gate content to significantly boost your conversion rates.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
How to Build a High Converting Content ExperienceUberflip
Every year, more B2B companies are investing extra resources into creating stronger content marketing strategies. We all know that content converts, but as our markets get more saturated with so many different content assets, we need to acknowledge that great content is no longer enough.
You need a great content experience.
Learn from Yoav Schwartz, Uberflip CEO & Co-founder, as he dives into what exactly it means to create a remarkable content experience and see how Jon Kane, Medgate Content Marketing Specialist, was able to improve his company’s own content experience with the use of Uberflip.
How Content Fuels the Entire Buyer's JourneyUberflip
Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content.
In this presentation, Uberflip and BrightTALK discuss how to incorporate content throughout the entire buyer’s journey - from identifying prospects to securing renewals.
How to Capture, Nurture & Ensure High Quality LeadsUberflip
Quality leads are integral to ensuring your Sales team's time and effort is effectively spent.
From your method of capturing new contacts to the moment you hand off that list of qualified leads, there are several steps to ensure Sales is reaching out to the right prospects with the highest probability of success and potential impact on revenue.
In this presentation, you'll learn how to:
→ Capture quality leads with content.
→ Nurture these leads into potential buyers.
→ Ensure more effective lead qualification.
From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing our online marketing initiatives. But when it comes to content, many organizations simply publish and forget. The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to accommodate your goals—whether that means boosting engagement, generating leads or retaining customers.
In this presentation, we’ll talk about the key elements to consider when optimizing your content, including the user experience, the engagement path and the content itself, as well as how to maximize the potential of your premium content for lead generation.
Marketstein: How to Bring Your Content Back to LifeUberflip
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
What You Need to Know About Account-Based MarketingUberflip
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.
It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.
In this presentation, we share the key elements you need to succeed with your ABM strategy.
Feel like your content is killer but still not generating enough leads? A lackluster content experience may be the culprit. Listen to Uberflip's Hana Abaza during this #LLS16 webinar as we explore ways to create truly engaging content experiences that will get your killer content seen: http://dg-r.co/2aMIE3o
How to Amplify Content by Activating Your Sales TeamUberflip
Sales is on the front lines every day, and can serve as a great amplifier for your message and content. So, how do you activate this super powerful distribution channel?
It all starts with selling your sales team on content. In this presentation, Pardot's Molly Hoffmeister shares some tips and tricks on how to improve sales enablement and amplify your content by activating your sales team.
7 Content Marketing Trends You Need to Know NowUberflip
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Uberflip's Hana Abaza and Jay Baer from Convince & Convert dive into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Leveraging Webinars & Optimizing Content to Generate LeadsUberflip
You might be creating awesome content, but is it converting?
In this B2B Content Hacks session with Hana Abaza, you’ll learn:
- How to create valuable content for your audience
- How to build a content experience that’s better equipped to seize conversion opportunities
- How to strategically gate content and use webinars to boost your conversion rates
Create an Account-Based Content Strategy With These Easy HacksUberflip
ABM strategies require the coordination of a lot of moving parts. In this session, EverString’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
How to 10x Your Content Team’s ProductivityUberflip
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content.
Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...Uberflip
70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
Live Events and Content: The Perfect PairDoubleDutch
Live events play a huge role in engaging prospects at every stage of the customer journey—but marketers rarely consider that these events also serve as a wellspring of ideas and behavioral insights from your buyer’s that can impact an entire content marketing program.
Learn how Hana Abaza, Head of Strategy at Uberflip, and her team measure the impact of their event content, uncover a wealth of new ideas, and inform their entire marketing strategy with actionable insights drawn from their inaugural event: The Uberflip Experience.
How to Build a Content Library for the Buying ProcessUberflip
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in.
Customers are getting better at educating themselves about your products and services through content.
In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential.
Uberflip's resident HubSpot expert, Francois Mathieu, reveals various hacks for getting better results out of your HubSpot software.
How to Build a Content Library for Today's Buying ProcessUberflip
Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales rep.
Your customers are self-educated about your products and services before you even have a chance to get a word in. But you can leverage this reality by building a content library that accommodates prospects throughout this stage.
In this presentation, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
You will learn:
- How to develop content that caters to your prospects’ needs
- How to strategically organize your content library
- How to use your content library to improve Sales efficiency
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process.
In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
How to Personalize Content Experiences at ScaleUberflip
This SlideShare was presented by Uberflip's President and CMO Randy Frisch. How to Personalize Content Experiences at Scale shows how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. You'll see real-life examples and get a framework for arming yourself and your marketing team to deliver greater personalization and memorable content experiences to your customers—at scale!
Numerous facets of digital marketing are often underused and misunderstood, resulting in fragmented, incomplete, and ultimately suboptimal campaigns that dish out far more money than they should.
In this talk, you’ll learn:
Product marketing and branding strategies to help your business stand out, without needing to spend millions on advertising.
How to hyper-personalize your campaigns to touch people at every point in the buyer’s journey.
A go-to-market framework that you can apply right away.
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.
Similar to How uberflip-does-content-cta-151210225224 (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
8. @Uberflip #uberwebinar@HanaAbaza
Goals & Strategy
How does this translate to measurable goals for us in 2016?
Targeting a specific # of subscribers
Increase in organic search traffic
Fueling lead generation (stems from monthly targets)
22. @Uberflip #uberwebinar@HanaAbaza
Blog
“Snacky” Content
Long Form
Premium (gated)
ebooks/whitepapers
Webinars
Visual Content
SlideShare
Infographics
Seasonal Content
Funnel of Love
Holiday Hub
*Co-‐creation / Partner Content
What content types do you focus on?
23. @Uberflip #uberwebinar@HanaAbaza
How often do you publish each type of content?
Blog à Every weekday
Webinars à 2 per month
eBooks à 1 per month (ish)
Visual Content à 1 per month (ish)
24. @Uberflip #uberwebinar@HanaAbaza
What does your content team look like?
2 Content People
1 Social Media Person
(Content “facilitators” throughout Uberflip.)
Gaps? Use tools or freelancers.
57. @Uberflip #uberwebinar@HanaAbaza
What is
your goal?
More leads
Increase
awareness and
reach
Is the content
high value?
Yes!
LeaveIt No
No
Is there abig
enough
audience?
Yes! GateIt!Content
65. @Uberflip #uberwebinar@HanaAbaza
How do you actually do this?
1. Know what you’re optimizing for
2. Develop the infrastructure to get it done
(Also, we use Uberflip… shocker!)
66. @Uberflip #uberwebinar@HanaAbaza
How do you distribute your content?
Our Subscribers
Targeted Emails
Social (paid & unpaid)
Influencers (Holiday Hub)
Discoverability (SEO)
Content syndication (lead gen)
Other Publishers (lead gen)
74. @Uberflip #uberwebinar@HanaAbaza
How do you measure your content performance?
Consumption metrics
Engagement metrics
Growth metrics
What you focus on depends on your goals.