Sales speech
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This document provides a step-by-step process for constructing an effective sales speech: 1) Engage with the customer before launching into sales, 2) Ask questions to understand what problems the customer wants to solve, 3) Present how your product or service solves those problems, offering specific examples, and 4) Suggest that your product is a solution to their needs. It emphasizes finding customers' "hot buttons" by solving their problems or highlighting product benefits, and stresses asking questions to engage customers and understand their needs.
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This document provides an introduction to eBusiness, including definitions of key terms, facts and statistics about eBusiness usage, challenges, and the future outlook. It defines eBusiness as using digital tools for both internal and external business purposes, including eCommerce (online selling), eMarketing, and social media. Facts presented include that 80% of Finns use the internet daily, over 25% of global tourists share experiences online, and eCommerce sales will reach $4 trillion by 2020. Challenges include low conversion rates, internationalization difficulties, and engaging customers. The future is predicted to include continued growth, blurred online/offline boundaries, increased personalization and automation through AI.
Asiakkaan polku unelmat ja suunnittelu
Asiakkaan polku -opintojakson materiaali asiakkaan unelmat ja suunnittelu -vaiheesta
MSL 2017-2018 Wordpress-ohjeita
Short description how to join Wordpress community and how to publish a blog for my students in Matkailun sähköinen liiketoiminta 2017-2018.
This can also be found as a video in https://youtu.be/3Yp17S8CNos
Social media in tourism
This document provides an overview of social media marketing strategies and considerations. It discusses:
- The importance of understanding customers, their behaviors, and preferences across various social media platforms.
- Developing a multi-channel social media strategy that considers the customer journey, search engine optimization, content marketing, engagement, and measurement of results.
- Emphasizing research, planning, and listening to customers as the foundation for effective tactical social media activities.
Pest is not_a_pest
The document discusses various factors that marketers analyze when conducting a PEST analysis. It outlines political factors like government policy, social factors like culture and leisure time, technological factors such as new communication technologies, and economic factors such as interest rates, employment levels, and commodity prices. The document also provides examples of how these factors influence global tourism, tourism in Finland, and the relationships between households, companies, banks, and the public sector.
Demand and customers
Tourism is one of the fastest growing economic sectors in the world, with business volume equaling or surpassing industries like oil, food, and automobiles. Factors driving tourism growth include advances in technology, destination development, and changes in social patterns and living standards. The document discusses analyzing competitors, demand, customers, and trends to understand the external environment. It also covers segmenting customers into target groups, evaluating current and future demand, developing customer programs to maintain loyalty, and focusing marketing efforts on the most profitable segments.
Tourism marketing planning
This document provides an overview of marketing and outlines the key components of developing an effective marketing plan. It discusses that marketing impacts all functions of a company and its success. A good marketer understands customer and competitor needs, gathers information, and thinks analytically about solutions. The document then outlines the sections and analyses needed to create a comprehensive marketing plan, including analyzing the organization, customers, competitors, laws/regulations, trends, and the economic environment. The marketing plan structure covered includes an introduction; analyses of the organization, competition, demands, and environment; strategic decisions around target groups and goals; implementation tactics for product, price, place, promotion; and a budget, timeline, and responsibilities for execution and follow-up.
Mobile and virtual products in tourism
Sam the student gets lost on his first day at the Leppävaara campus. He sees a QR code by the front door that guides him to different locations around campus using additional QR codes. His assignment is to continue the story and create a QR code for a given location, such as the library or help desk. The document provides instructions for creating websites and QR codes to add to the story. It also discusses the importance of usability, technology choices, and measuring the impact of social media for tourism companies developing mobile and virtual products and services.
Contents of a visibility plan
This document outlines the key elements of a visibility plan including an introduction, analyses of the company, customers, competitors and external environment, strategic decisions around target groups and messaging, an implementation plan covering channels, messages, timeline and responsibilities, allocated budget, and plans for follow-up and measurement.
Case opetusta f bssa
This document provides an overview of a course on social media marketing. The course objectives are to teach students about different social media channels, the role of social media in business, developing social media strategies, and measuring social media marketing outcomes. The course utilizes various tools like Moodle, Facebook, and Google Docs. Students are required to post daily about social media marketing topics, which led to discussion and peer learning. Based on student feedback, they found the practical assignments educational and appreciated learning through different social media platforms and sharing work.
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The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
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Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
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Sales speech
- 1. SALES SPEECH Your words must hit your customer's 'hot buttons’. By ‘hot buttons’ are meant either a) the problems your product or service solves or b) the benefits of your product or service. That said, here is a step by step process you might find useful for constructing a sales speech outline: Step 1: Engage with your customer before launching into sales mode. For example, if you work in a shop you might introduce yourself and ask the customer whether they've visited the shop before. Step 2: Ask questions to find out what problems the customer is looking to solve. You'll need to think of some questions in advance or maybe you can find someone in your line of business to give you some tips. Step 3: Present a solution to the customer's problems. "OK, so you're looking for a light weight drill to make some holes in your bookcase. Is that right?". Step 4: Offer your product (if it solves the problem). "From what you say, I reckon this MicroDrill is what you're looking for". REMEMBER TO ASK QUESTIONS OF YOUR CUSTOMERS! By asking questions you force the customer to become interested and engaged with your product or service!