Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren
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Customers contact us all the time for customer support and feature suggestions. Unfortunately, these conversations usually happen in isolation, but often require the involvement of the entire team. Learn how HubSpot has integrated HipChat with its client-facing tools to aggregate these conversations in one place, and help drive innovation and greater customer satisfaction.
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Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren
- 1. #atlassian
- 2. Customer-Driven Development Driving Growth Through Communication GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN
- 3. Let me tell you a story…
- 5. Employee #1
- 10. Customer Discovery Employee #1
- 11. How can we make this better?
- 14. Product
- 17. Marketing Product Support Sales
- 19. Marketing Product Support Sales
- 20. Marketing Product Support Sales Content/Blog Ads Invites Landing Page
- 21. Marketing Product Support Sales Content/Blog Ads Invites Landing Page
- 22. Marketing Product Support Sales Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits
- 23. Marketing Product Support Sales Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits
- 24. Marketing Product Support Sales Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits Support Tickets Emails
- 25. Marketing Product Support Sales Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits Support Tickets Emails
- 26. Marketing Product Support Sales Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits Support Tickets Emails Sales Outreach Customer Conversion
- 27. Marketing Product Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits Support Tickets Emails Sales Outreach Support Customer Conversion Sales
- 28. Marketing Product Support Sales Content/Blog Ads Invites Landing Page Onboarding Product Usage Limits Support Tickets Emails Sales Outreach Customer Conversion
- 33. 1 Prospect with Context Find your target customers using product/marketing data.
- 40. }
- 42. }
- 44. 1 Prospect with Context Find your target customers using product/marketing data.
- 45. 2 Build with Context Use product triggers to get real-time feedback.
- 56. 2 Build with Context Use product triggers to get real-time feedback.
- 57. 3 Service with Context Create advocates by solving problems as they happen.
- 62. 3 Service with Context Create advocates by solving problems as they happen.
- 63. Key takeaways: Prospect with context Find your target customers using product/marketing data. ! Build with context Use product triggers to get real-time feedback. ! Service with context Create advocates by solving problems as they happen. #atlassian
- 66. Customer-Driven Development Driving Growth Through Communication GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN