The document discusses how to build an effective home page that converts visitors into leads and subscribers. It recommends keeping the home page simple with minimal text and a clear call to action. The top area above the fold should be used for the opt-in form rather than extensive branding. Adding a short, personality-filled video can also help conversions if it is placed prominently on the page. Testing and tweaking the home page design is important to improve conversion rates over time.
The homepage should be impressive but it also needs to make it easy for people to get to where they want to get and you don’t want to bombard people with too much unnecessary information. But few companies do this well – particularly in small business.
Video Marketing Machine: How to Crank Out Great Video - Even If You Hate Bein...Lou Bortone
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month.
It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.
Hello guys in this Ebook you will learn important thing like
how to make money from home and how to earn money online And the secert of how to get money and make extra money and how to make quick money and Generate passive incomewithout a job.
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
The homepage should be impressive but it also needs to make it easy for people to get to where they want to get and you don’t want to bombard people with too much unnecessary information. But few companies do this well – particularly in small business.
Video Marketing Machine: How to Crank Out Great Video - Even If You Hate Bein...Lou Bortone
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month.
It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.
Hello guys in this Ebook you will learn important thing like
how to make money from home and how to earn money online And the secert of how to get money and make extra money and how to make quick money and Generate passive incomewithout a job.
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
Drone Videos and Their Effect on Social Media and Content Marketingsemrush_webinars
Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign?
Hugh Benjamin explores this new marketing trend:
*How to rise above your competition with your video content
*Creating a simple no brainer conversion based on video footage for your business
*Using the videos for branding on social media
*The WOW factor of drone videos
*The growth of 20% per year for drone videos
*Helping Customers experience the service or products
*Emotional Engagement of Visitors vs a 2d experience
*Taking People on a Journey to another view / world
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
Struggling with or wondering how to build your first Infusionsoft Marketing Campaign? Here's help to get you started. 5 simple steps to build your Infusionsoft Campaign.
Drone Videos and Their Effect on Social Media and Content Marketingsemrush_webinars
Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign?
Hugh Benjamin explores this new marketing trend:
*How to rise above your competition with your video content
*Creating a simple no brainer conversion based on video footage for your business
*Using the videos for branding on social media
*The WOW factor of drone videos
*The growth of 20% per year for drone videos
*Helping Customers experience the service or products
*Emotional Engagement of Visitors vs a 2d experience
*Taking People on a Journey to another view / world
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
Struggling with or wondering how to build your first Infusionsoft Marketing Campaign? Here's help to get you started. 5 simple steps to build your Infusionsoft Campaign.
Entrepreneur’s Strategic Interest Group, IABC/Houston, Technology Task Force Luncheon, March 11, 2010: "How to (Actually) Drive Revenue with Social Media Apps."
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
Do you feel overwhelmed when it comes to marketing your business online? Once you have a website, what's next? You are not alone. Many business owners - both those starting out and even seasoned professionals - experience frustration when it comes to internet marketing. Where do you start?
7 Landing Page Mistakes that are Costing you ConversionsWishpond
So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective?
It could.
No matter how long you’ve had a landing page, there’s always room for improvement.
66% of companies test multiple landing pages on their website, only 13% think they’re doing it well.
This comprehensive article will discuss the top 7 landing page mistakes that are affecting your conversion rate. I’ll dive into why these mistakes matter, and give you the proven best practices on how to change them to get the best possible result from your landing page.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
16 Steps To A Highly Profitable 'Guru-Style' Sales Funnel!
That'll Build Your Mailing List, Generate OTO Sales,
Recruit Affiliates And Generate Back-End Passive
Sales Without You having To Lift A Finger!
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?
Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates, and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
In fact, the conversion-boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days. Does that sound like something you’d be interested in?
Secrets to Mastering Client Communication in Web DesignChristopher Dill
When one web designer treats a client badly or neglects them, it can damage the reputation of all web designers. However, there is a way to turn this around and distinguish yourself from the majority of your colleagues.
For decades now, Naples Park property business has been very captivating to thousands of buyers. Different buyers find it to be an ideal choice owing to its location.
Banks and other lenders all have their own methods of reaching a business loan decision. However they all use a version of the so-called 5 C’s of credit: Capacity, Capital, Conditions, Collateral and Character.
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Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
The number one thing that your home page must do for you is convert visitors
1. The number one thing that
your home page must do for
you is convert visitors
Is your home page doing a good job of
converting visitors into your mailing
list?
2. I always tell my clients that the money is in
the list. And one of the keys to a bigger list
is building a home page that converts. A
good home page can and should convert
10-20% of visitors into leads. You
should always be building your tribe and
your relationship with them and here is no
better way than to get them on your list
than when they land on your home page.
Did you know that it statistics show that you
have a about 3 to 7 seconds to make that
critical first impression to your visitors?
3. Is your home page making the right
impression during those critical 3 to
7 seconds?
More than likely visitors will land on your
website on either your homepage
or your blog (if you are smart about
driving loads of traffic to your website).
4. A well designed home page can convert
anywhere from 10-20% of your visitors
into leads. Here's an example of how an
effective home page can build your list -
say you have 50 visitors a day to your
site and you convert 5 - 10 of them, over
a year you will have increased your list
by 1800 to nearly 4000 new subscribers.
5. Here are two example sites that I
know consistently convert visitors
all the time. The first one is a client of
mine Becky Blake at Creating Super
Kids. She worked with Fabienne
Frederickson and followed her coaching
when building her website and it has
served her well over the years as she has
a steady stream of new leads flowing in
daily.
6.
7. The second example I am going to show
you is Fabienne's at Client Attraction
since I want you to see the similarities
between the two to drive my point
home...
8.
9. The top 3 things you need to keep in
mind when building a home page
that converts:
#1: Keep it simple and and resist
the urge to add too much
10. The beauty of the Creating Super Kids
and Client Attraction websites is in their
simplicity and direct call to
action. There isn't too much copy and as a
visitor to both of these sites, the next steps
for you are clearly laid out. Becky Blake
gives her clients 3 action steps on what they
need to do next on her site where to go
next. Fabienne asks visitors to determine
where they are in their business and then to
read more about how she can specifically
help them.
11. Tip #1: Keep copy to a minimum and include
bold headlines so visitors can easily scan your
page and know what you offer
Tip #2: Keep your side bar free of clutter -
you do not need to include every product you
sell or waste this space advertising your
accreditation's or associations.
Tip #3: Less is more, keep your paragraphs
to a minimum of 2-3 sentences, use headlines
and lists when ever possible to make your
page easy to scan. Most people when they
first visit your site are scanners not readers.
12. #2. Make use of the space above the
fold
What do I mean here? Above the fold
which is top 300-500 pixels of your
website is the most important real estate
on your page. Approximately 90% of
your visitors can see this area when
landing on your page. Lots of people
make the mistake of using too much
of this area for their branding, rather
than building their mailing list.
13. Tip #1: Add your opt-in right below
your header or at the top right hand
of your right side bar like Ann
Bennett Marketing does here
15. 3. Add a video to your home page
Adding a video is another strategy to
raise your home page conversion rate.
It's much easier for people to relate to a
video than it is to words filling up a page.
A video gives viewers a much better
sense of who you are, what you do and
why they should work with you.
16. Tip #1: Place your video where people
can see it - above the fold, in the top
600px of your home page.
Tip #2: make sure your content is
interesting and that it isn't too salesy.
Focus on telling them who you are, what
you do and why they should care. No one
wants to be subjected to a sales pitch. In
order to generate interest, you need to
establish a need and then provide the
solution. If your video looks like an
infomercial, then your content is not going
to convert visitors into customers.
17. Tip #3: Keep it short and don't try to
explain too much or you will lose their
interest. Keep it around 3 minutes.
Tip #4: Make sure your video loads
quickly - 4 out of 5 people will leave a
video if it pauses to buffer.
Tip #5: Don’t wait until the end for
your call to action. You not only need
to make your content interesting,
informative and up-to-date, you also
need to make your next step explicitly
visible right from the start!
18. Tip #6: Infuse your video with your
personality. What you say in your
video is just as important as how you say
it. Don't sound like that boring
monotone science teacher you had back
in Junior High and put your audience to
sleep!
Top #7: Remember to keep your
video up to date. I suggest that you
change your video at least 1 to 2 times a
year to keep your home page fresh.
19. Remember the money is in your list and
putting your website to work the right
way can help you generate more
leads. Start with your home page and
employ a few of these tactics I've
outlined here.
20. Don't forget to measure your results and
keep tweeking. Even the most
experienced of online marketers
continually measure and tweek their
content.
I'd love to hear what you are doing
to improve your home page!
Learn how to build a home page that
converts :
http://KristenPoborsky.com