Gaming Companies are using Cloud to run their games. It helps them lower costs, achieve high scalability and deploy their gaming application faster.

1. 1
How Cloud is Fueling
Growth for Online Gaming?
June, 2013

2. Blazeclan
Gaming Gaming Gaming … On Cloud
Cloud IT Better2
1952 – First Computer
Game Tic-Tac-Toe
1958 - First Video Game
Tennis for Two
1972 – First commercial
Video Game console
Gaming History
235 million active gamers
4.5 billion revenue
10 top games form
3 top publishing
Companies
Social games on Mobile
Social Gaming
On-demand streaming of
games onto a computer
2009 OnLive /Gaikai Cloud
Platform
2012 – Sony
Entertainment acquired
Gaikai
Cloud Gaming /
On-Demand

3. Blazeclan
Gaming Companies on Cloud
Cloud IT Better3
Scaled to handle 10m daily
active users, improved time-
to-market, and lowered costs.
DevOps, Compute
Easily increased capacity to
handle 6 million users during
peak gaming times
Compute, CDN
Reduced operating costs by
more than 50%
Cost Optimization,
CDN, Storage
Study behavior of 35 million
user per month.
Big Data
Scaled their 3D MMO game to
handle 650,000 users.
Scalability, RDS
Restaurant City scaled to
handle 4 million users in 8
weeks after launch
DevOps, Scalability

4. Blazeclan
Business Challenges
Cloud IT Better4
Knowing gamers’
behaviors and playing
patterns
Playing Pattern
Find design flaws
And Fix
Design Flaws
Who to build the next
game for ?
Next Game ?
Track user behavior for
offers
Track geo-trends for sale
Transactional data
analysis
Secure transactions
Monetization
Spikes in the usage
pattern
Scale for Social
Gaming
Streaming games directly
on the device
On Demand Gaming

5. Blazeclan
Game Life Cycle - Matrix
Cloud IT Better5
Retention
Virality
Monetization
Game Life Cycle (time / age of game )
User Acquisition
Acquisition and
Virality Matrix
Engagement Matrix Monetization Matrix
Observe playing pattern, make sure retention is good for initial flow of users
Analyze social media streams, Optimization of user acquisition etc.
Custom Matrix

6. Blazeclan
Matrix Analysis – A Solution
Cloud IT Better6
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix
Number of sent invite /
Daily Active Users
Acceptance Rate by type of
invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!

7. Blazeclan
Matrix Analysis – A Solution
Cloud IT Better7
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix
Number of sent invite /
Daily Active Users
Acceptance Rate by type of
invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of
Playing Pattern
and helps
identify design
flows.

8. Blazeclan
Matrix Analysis – A Solution
Cloud IT Better8
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix
Number of sent invite /
Daily Active Users
Acceptance Rate by type of
invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of
Playing Pattern
and helps
identify design
flows.
Gives insight on
scale
requirements
and social
behavior

9. Blazeclan
Matrix Analysis – A Solution
Cloud IT Better9
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix
Number of sent invite /
Daily Active Users
Acceptance Rate by type of
invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of
Playing Pattern
and helps
identify design
flows.
Gives insight on
scale
requirements
and social
behavior
Gives insight of
player
behavior, social
elements,
marketing cost
and impact.

10. Blazeclan
Matrix Analysis – A Solution
Cloud IT Better10
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix
Number of sent invite /
Daily Active Users
Acceptance Rate by type of
invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of
Playing Pattern
and helps
identify design
flows.
Gives insight on
scale
requirements
and social
behavior
Gives insight of
player
behavior, social
elements,
marketing cost
and impact.
Details about
transactional
behavior.

11. Blazeclan
Where is Data .. ? Gaming Data Sources
• Playing patterns logs
• Purchasing and monetizing patterns
• Device usage logs
• Game error logs
• Cross-device game usage data
• Social media streams
• Transactional data
• Geo-data
Cloud IT Better11

12. Blazeclan
How AWS can help ?
Cloud IT Better12
Simple Storage Service
(S3)
Amazon Glacier
Storage
Elastic Compute Cloud
(EC2)
Auto Scaling
Elastic Load Balancers
Compute and
Scalability
CloudFront
Content
Distribution
Elastic MapReduce (EMR)
Redshift
Big Data
Analytics
Relation Database Service
(RDS)
DynamoDB
Scalable
Database
AWS OpsWorks
Cloud Formation
Infrastructure
Management

13. Blazeclan
Gaming companies on Cloud – Case Study
Cloud IT Better13
Better workload understanding .
Hybrid model (AWS + zCloud)
capable to provision 1000 servers
on private Cloud.
AWS to Hybrid
250million monthly active users
10 Top games on Facebook
5 new players every second
0 to 100 m in 40 day (Cityville)
Scale
Moved to AWS as business growth
quickly outpaced its capability to
add infrastructure.
On-Premises to AWS

14. Blazeclan
Advantage BlazeClan
Cloud IT Better14
Cloud Focus
Pre-build
Solutions
Faster Time
to Market

15. Thank you
source: cloudtweaks