Imagine What You Could Do with Cloud and Cognitive in Esports... | William Le Voir Barry
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Imagine What You Could Do with Cloud and Cognitive in Esports... | William Le Voir Barry
- 1. Imagine What You Could Do with Cloud and Cognitive in eSports!
- 2. © 2014 IBM Corporation2 2 Attitude Studios At IBM, we have been doing this for a long time… IBM has over 130 million people playing games on our systems Right now
- 3. © 2014 IBM Corporation3 Bill in eSports… ….Just Another Day at the Office….Working with the Halo Engineering Team at a Major eSports Event
- 4. © 2015 IBM Corporation • …a subscriber’s journey that starts with a new prospect unknown to eSports, continues to engage with them throughout their subscription, viewership and continuous auto-renewal • …creating a personalized profile for each viewer • …knowing a subscribers areas of interest • ...engaging emotionally to personalize content for your fans • …predicting who is likely to churn before it happens • Cognitive and AI can personalize your fans experiences to keep them engaged and prevent churn 4 Taken 3 2 hours VIEWERSHIP None
- 5. 360º Consumer Profiling Engagement & Churn Analytics Consumer Targeting Forecasting & Optimization Topic-Based Influencer Targeting Real Time Mobile Campaigns Multiplatform Measurement Engagement Scoring Ad Yield Optimization Demand Forecasting Profile Entity Matching Psycholinguistic Profiling Match millions of social media and CRM profiles to develop audience micro-segments Normalize data across platforms to get integrated view of consumer behaviors Classify viewers based on engagement to compare growing/waning passion Build cross channel optimization models for targeted ads to maximize yield of sold ad inventory Identify significant predictors of consumer demand in order to develop forecasts on new media content Trigger timely, targeted mobile promotions based on real-world events Identify most influential audience members for specific topic and re-target look a-likes Analyze text posts to analyze & extract underlying intrinsic psychographic traits, value, & needs Cognitive and AI can enhance the eSports customer experience
- 6. IBM Interactive Experience 6 The Concept – IBM eSports 360/365 Orchestrating optimal Fan Engagement and Fan Experience
- 7. Schneider Trucking An immersive simulation that enabled both employees and customers to experiment with network complexity and progress towards mastery IBMLearn how to take engagement to the next level with cognitive computing THE INTERSECTION OF COGNITIVE COMPUTING AND GAMES
- 8. IBM What is Cognitive for Games & eSports?? 8 Software that Learns, Interacts, Analyzes & Produces Without Explicit Programming
- 9. IBM© 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION 1. In-Game NPC (Non Player Characters) 2. Conversational interface, in game, or meta (Advertising, Audience support) 3. Individualized Gameplay balance and engagement 4. Reduce the cost and time to create content 5. Statistics for ShoutCasters 6. Community Management Assist (Reducing community toxicity) 7. Customized Personal Training 8. Testing Automation USE CASES I’VE BEEN ASKED TO PROVIDE FOR ESPORTS 9
- 10. Automagically view the most interesting PlayerUnknown’s Battlegrounds streams…https://github.com/IBM/rotisserie#rotisserie rotisserie LIVE NOW rotisserie takes the concept of the red zone in American football and applies it to the popular online battle royale game PLAYERUNKNOWN'S BATTLEGROUNDS. The idea is to always be viewing the most popular PUBG twitch stream with the least amount of people alive in-game. Included Component Kubernetes Clusters Featured Technologies Container Orchestration Microservices Node.js 10
- 11. IBM IBM Games…In the World of AR / VR & Cognitive Making Games Come “Alive!” • https://www.youtube.com/watch?v=Zn0GIhjHxIc 11
- 12. IBM 12 The Suspect: Entertainment Game using Watson Behavioral insights on Bluemix
- 13. Live events Multi-Dimensional Approach - Focused on results for each constituent pillar Fans Team Venue 3 Pillars Desired Result Business Need Engagement Increase game engagement, & acquisition of new players Performance Optimization Match players, report scoring, inspire fans Optimize infrastructure & operations, monetize views • Single view of the fan • Turn fan into customers • Contextual & personalized fan experience • Single view of KPIs - Live scores, statistics • Player/ team achievement • Optimized pricing • Infrastructure: Master plan, united networks, on demand connectivity • Ops: single view of KPIs, staffing, real-time decisioning
- 14. •Fan engagement •Player/Team performance •Venue optimization IBM is using Cloud and Cognitive to enhance the eSports goals & vision Live events: Platform: •Video •Advertising optimization •Player matching •Payments Infrastructure: •Cloud IBM can add value across the pyramid
- 15. Sports & Entertainment Update – 05/11/17 The fusion of design, strategy, technology and data across all businesses of a eSports Enterprise increases revenue and profitability by increasing Fan Engagement and improving Fan Experience 1 5 One Spirit, One Team, One Win.
- 16. IBM Interactive Experience 16 IBM eSports / Competitive Gaming Recruiting and Player Development “Amateur to Pro” AFTER IBM’s Sports Insights Central Data-driven, collaborative decision-making and player evaluation tool VISION Transformation BEFORE “Refrigerator Magnet Talent Management”
- 18. 18Page© 2016 IBM Corporation Guiding principles define a development friendly Cloud platform – 90% of developers are Gamers! Guiding Principles that Game Developers understand DevOps Productivity Hybrid Integration Powerful, Accessible Data and Analytics Cognitive Solutions Choice with Consistency Cloud Platform Choice of Infrastructure DevOps Tooling Integration and API Management Web Data Mobile AnalyticsCognitive IoT Security Client Data Center + Choice of Run-Time Environments Your Own Hosted Apps / Services Rich Catalog of Application & Data Services + + + + Instant Runtimes Containers Virtual Machines SoftLayer Infrastructure & Data Centers +
- 19. •Hosting on dedicated cloud for increased control of: Costs Performance Security •Hosting on Public Cloud Open standards Flexible configuration Leverage existing VMs Infrastructure Dedicated Cloud Public Cloud
- 20. 20Page© 2016 IBM Corporation
- 21. Total access, control and transparency Over 45 global cloud centers connected by secure, high-speed network for seamless communication and performance Choice of server environments for flexibility and control Open APIs with single pane customer portal Secure integration to on-premises 5
Editor's Notes
- 14 add the 10 on one behind it
- 7
- EA’s goals: INCREASE SESSION DAYS FOR ALL PLAYERS GLOBALLY INCREASE ENGAGEMENT OUT OF GAME INCREASE ACQUISITION OF NEW PLAYERS INTO OUR GAMES INCREASE NPS OF OUR BRANDS 2 ways to engage: 1. PLAYING MAKE COMPETITIVE GAMING MEANINGFUL NO MATTER YOUR SKILL LEVEL 2. SPECTATING TO ENTERTAIN AND TO TEACH EA’S COMPETITIVE GAMING 3 YEAR OVERVIEW FY17 FOCUSED FRANCHISE PARTICIPATION ORGANIZE UNDER DEDICATED LEADER BUILD CG FEATURES AND PLATFORM ESTABLISH PARTNERSHIPS FY18 BUILD A LARGE COMMUNITY; MONETIZE SCALE AUDIENCE SELECT ADDITIONAL FRANCHISES WHITE LABEL CAPABILITIES FY19 LARGE SCALE SPECTATING; GREATER MONETIZATION PLAYERS COMPETE, SPECTATE AND SHARE PAY TO SPECTATE
- With IBM Sports & Entertainment you fuse design, strategy, technology and data across all of your Sports Enterprise businesses to bring them together to increase fan engagement, team performance, and venue optimization for a competitive edge.
- Key Takeaway: IBM Cloud is uniquely designed to be the platform for business innovation and cognitive solutions Speaking Points: We have five guidiing principles that shape the design of our cloud that we believe are essential for your cloud success: DevOps Productivity to give you the speed to innovate, experiment and continuously deliver the things you need Hybrid Integration to build on what you have today & only change what needs to change Powerful, Accessible Data & Analytics to get closer to the customer and to make smarter decisions in real time. Cognitive Solutions to go to the next level in natural human engagement and deeper understanding of dark data Choice with Consistency because where and how you develop and deploy data and apps does matter Asking what is a cloud platform is like asking what is an airplane. An airplane is a lot of things: engines, cockpit, control systems, etc. Put together it’s a device to fly from point A to point B safely. So when you talk about IBM’s cloud platform Bluemix is the cockpit - It’s where you fly the cloud If you are a developer and you wanted to use any of these capabilities, you access them through Bluemix which is our development environment Just like a pilot has to know their cockpit, a developer has to know Bluemix to be successful with our cloud. What does Bluemix let you access? First there is the infrastructutre layer. Like all cloud providers we have multiple data centers – over 45 data centers around the world, We have our own network that we wrote from layer 3 up – meaning we buy lit fiber and we right the rest of the network. And you can go and access compute, storage, networking, Many people talk about how commoditized infrastructure is, but infrastructure does matter. How you design your data center and your cloud data center has significant impact on the performance of different types of workloads. There is a lot of design thinking going on in infrastructure to provide the options that optimally meet the needs of different types of workloads. That’s the first part of the cloud and everything rests on that. The second part is the DevOps tooling where we let you build applications the way you should build applications in the cloud which is not just ageil, it is agile, not just through Devops, it is with DevOps, but it’s continuous integration and continuous deployment and microservices architectures. One of the many features here is something called “active deploy” which is a capability to let the developer put the next version of their software into production without taking anything down and without any breaks or downtime. Next is integration and hybrid It is your ability to get from your cloud app to anywhere else you want to go. If you want to go behind your firewall, it will go behind your firewall. We have APIs of ours, we have APIs of our business partners, For example APIs that allow you to access data on a z system behind the firewall from within the cloud ecause that’s where the data is. Another example. You have a mobile app written in the cloud. The DB you need to access is behind your firewall. You need to get to that data – how do you do it? You invoke the capabilities in the integration and API management area to do it. Another example. I want to talk to another cloud – how do I do that? You invoke the capabilities there as well. We have connectors to all the major clouds. So your developer can just invoke that capability and talk to another cloud. And then there is the doman services – a rich catalog of applications and data services. Unlike most of our competitors, we don’t just provide tools, we provide tools and more. We provide solutions. Watson health is a solution. If you want to be a more efficient provider of health services. If you want your radiologist to be able to process more and more accurately a number of patients, you access that capability prebuilt in our cloud at that layer. It’s not, “go build it yourself, here’s the instruction packet,” for things we consider differentiation, in particular business process areas, we have the solution in the cloud. We have things like blockchain, Blockchain is applicable to logistics and finance for example. We will have not just that blockchain capability for you to build whatever you’d like, but we’ll have the capability for blockchain to do trade finance. That’s the picture of the cloud platform, while it is complicated under the covers we make it simple and easy to use and tap into all the capabilities through Bluemix How to the five principles apply to the IBM cloud platform. Choice with consistency – do you want to run in your datacenter, do you want to run dedicated in our data center, or do you want to run shared public in our datacenter? It’s going to be OpenStack, OpenStack, OpenStack Cloud Foundry, Cloud Foundry, Cloud Foundry Bluemix, Bluemix, Bluemix Your developers sitting behind your firewall deploying applications in your private cloud are going to work in the same exact way as a developer in our public cloud deploying shared applications Choice – you put it wherever you want it, Consistency – it’s the same environment no matter where you put it so your developers don’t have to learn multiple environments. Hybrid integration. 95% of the applications you will build in the cloud, unless it’s just a dev/test environment for you are going to end up having to access something behind your firewall. We’ve made it easy to do that. We’ve pre-written the connectors. If you want to write your own connectors – go ahead, but it’s usually easier just to tap into the connectors we’ve already built. DevOps Productivity – we’ve talked about the ability of these tools that are mostly open source products that allow you to build microservice-based architected applications. Powerful accessible analytics gets to the domain services layer. We have a data scientist experience. It’s a way you can do collaborate data science work between data scientists. Finally, cognitive solutions – there is a reason it’s right in the middle. We think more than anything else, where we break from the pack in our ability to provide solutions to our customers is around cognitive - with the understanding that you must have all of the rest of this…. You know if you have a great cockpit in your airplane and your engines fail, you are not going to be in good shape. You have to have the whole airplane – and the special sauce we have is cognitive.
- POD design enables in-country DCs 2000 Gbps connectivity between DCs “Direct Link” to client NW, ATT NetBond Choice of single-tenant Intel or POWER8 based bare metal servers, single or multi-tenant virtual servers, storage, networking and security products and services Over 45 data centers connected by global private network for seamless communication and performance Open APIs with single-pane customer portal connecting and automating all SoftLayer cloud infrastructure