TECHNOLOGY TO MONETIZE THE SOCIAL WEBMichael AltendorfNov,10th 2011NOAH Conference
The social web embodies the originalvision of the internet»The social web may still be in   its early phases,   but it is ...
User ProfileData             Data
SOCIALTARGETING
ADTELLIGENCE Product PortfolioSocial by DesignADTELLIGENCE      Social      Campaign Data Business                        ...
SOCIAL COMMERCE IS THE NEXT BIG THING
Social commerce hashighest growth Rates!Mobile: 27%Social Media: 34%Display Advertising: 17%
“If I had to guess, social commerce is the nextarea to really blow up”Mark Zuckerberg (Facebook))“The potential for social...
ADTELLIGENCE build for Social CommerceData is the new business model            Advertise                             Pers...
AdtelligenceCan use all data!                                                              Shop                     Social...
Leveraging the Social GraphShopping is a social Experience             Social               Single             Graph      ...
Facebook Login or                                     Sign upFor all WebsitesSocial PersonalizationEnginePersonlized Landi...
For eCommerceInterest GraphPersonalizationWhat are your friends buying?
For PublishersSocial GraphPersonalizationGet Recommended News byyour social circle
ADTELLIGENCE - For a higher ROI ConversionsNew Customers                                                                  ...
References               Thank You!                   www.adtelligence.de             michaelaltendorf@adtelligence.de
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Social Commerce and real time personalization - Adtelligence presentation NOAH conference - Michael Altendorf

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How Facebook and social media changes the internet. Social Commerce and next Generation real time personalization of the web
Noah conference London 2011, Adtelligence, Michael Altendorf

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Social Commerce and real time personalization - Adtelligence presentation NOAH conference - Michael Altendorf

  1. 1. TECHNOLOGY TO MONETIZE THE SOCIAL WEBMichael AltendorfNov,10th 2011NOAH Conference
  2. 2. The social web embodies the originalvision of the internet»The social web may still be in its early phases, but it is likely to transform the fundamental businesses of the Internet far more rapidly than the » incumbents anticipate. (Accel Partners – The Rise of the Social Web, 2009) Computer Magazine 1979
  3. 3. User ProfileData Data
  4. 4. SOCIALTARGETING
  5. 5. ADTELLIGENCE Product PortfolioSocial by DesignADTELLIGENCE Social Campaign Data Business Billing & Analytics & Platform Fusion Layer Targeting Management Intelligence Payment Reporting Ultimate social network ad booking for advertisers & Sell Side Platform agencies Social personalization Real time audience for publishers engine insights for Social CRM Reach more than 1bn for eCommerce
  6. 6. SOCIAL COMMERCE IS THE NEXT BIG THING
  7. 7. Social commerce hashighest growth Rates!Mobile: 27%Social Media: 34%Display Advertising: 17%
  8. 8. “If I had to guess, social commerce is the nextarea to really blow up”Mark Zuckerberg (Facebook))“The potential for social commerce today is“infinite”… Every eCommerce site will have toadapt”Bing Gordon (Kleiner Perkins)
  9. 9. ADTELLIGENCE build for Social CommerceData is the new business model Advertise Personalize Analyze Automated Optimization on KPI‘s Social Audience Reporting Business Enrich Targeting Analytics Optimization Intelligence CRM Data
  10. 10. AdtelligenceCan use all data! Shop Social baskets networks CRM Data data exchanges Adtelligence is 100% compliant with German privacy regulations
  11. 11. Leveraging the Social GraphShopping is a social Experience Social Single Graph Sign-On
  12. 12. Facebook Login or Sign upFor all WebsitesSocial PersonalizationEnginePersonlized Landing Pagesbased on your facebook profile
  13. 13. For eCommerceInterest GraphPersonalizationWhat are your friends buying?
  14. 14. For PublishersSocial GraphPersonalizationGet Recommended News byyour social circle
  15. 15. ADTELLIGENCE - For a higher ROI ConversionsNew Customers 328% 191% 221% 146% A/B Testing 114% Time:~12 weeks Live data from one of our German eCommerce clients
  16. 16. References Thank You! www.adtelligence.de michaelaltendorf@adtelligence.de

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