Casual Connect Europe - How To Engage With Your Players!

344 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
344
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • It’s all about using your most powerful asset
  • It’s all about using your most powerful asset
  • Casual Connect Europe - How To Engage With Your Players!

    1. 1. The ultimate server platform for game developers! www.scoreoid.netWELCOMEGoing above and beyond the standardshow to engage with your players!
    2. 2. The ultimate server platform for game developers! www.scoreoid.netWHO AM I?Interactive Developer,EntrepreneurAlmog KorenWorked with Nokia, Intel,Rim and more.Speak at events likeCasual Connect Kiev, GameIS, ect..Active in the community(Adobe ACP, UG Manger,Flash Israel)Interactive developers & designerunder “Almog Design”Founder of Scoreoid
    3. 3. The ultimate server platform for game developers! www.scoreoid.netSCOREOID.NET
    4. 4. The ultimate server platform for game developers! www.scoreoid.netShowcaseExamples51StartWelcomeWhy?Presenting why2HowIdeas3AnalysisCharts & Stats4EndQuestions6AGENDA
    5. 5. The ultimate server platform for game developers! www.scoreoid.netWHY SHOULD I ENGAGE WITH MY PLAYERS?“Recognition and respect: the successesof your previous works are presumed inyour latest games. People come torespect your brand and the games thatyou make.” –SashIt‟s a competitive marketApp stores are overcrowdedPlayers are your most powerful assetsbitBATTALIONSash
    6. 6. The ultimate server platform for game developers! www.scoreoid.netWHY SHOULD I ENGAGE WITH MY PLAYERS?InteractionVALUESuper cheapCreate a brandCrosspromotionsReal feedbackIncrease salesRetentionBetter ratingsSocial engagement
    7. 7. The ultimate server platform for game developers! www.scoreoid.netHOWAdditional CommentYey!THINK OUTSIDE THE BOXNewsfeedNotifications (push)In game messagesNewslettersSocialSMSOther playersDirect marketing
    8. 8. The ultimate server platform for game developers! www.scoreoid.netHOW: BEST PRACTICESAdditional CommentYey!Don„t spamIt„s all about timingUnderstand your playerBe directAlways askRewardsCross promoteBuild loyalty
    9. 9. The ultimate server platform for game developers! www.scoreoid.netHOW: FOCUSFocus PointRewards EngagementUnderstandingthe player
    10. 10. The ultimate server platform for game developers! www.scoreoid.net38%29%24%20%16%14%11% 9% 7%6% 5% 4%0%10%20%30%40%50%60%70%80%90%100%0 1 2 3 4 5 6 7 8 9 10 11 12ANALYSIS: USER RETENTIONiOS & Android AppsLateFlurry - http://bit.ly/rGXkLe
    11. 11. The ultimate server platform for game developers! www.scoreoid.net74% 72% 70% 72% 72%57%55% 55%38%23%43% 43% 42%35%16%0%10%20%30%40%50%60%70%80%30 Day Retention60 Day Retention90 Day RetentionANALYSIS: LOYALTY BY APPLICATION CATEGORYStart within 30 daysIncrease retentionTiming is eveythingOffer rewardsMaximumFlurry - http://bit.ly/MyFUGQ
    12. 12. The ultimate server platform for game developers! www.scoreoid.net11310.767.4NewsMedicalReferenceProductivityGamesANALYSIS: FREQUENCY OF USE / WEEKAt least one weekMeasure effectivenessFocus on qualityGamesFlurry - http://bit.ly/MyFUGQ
    13. 13. The ultimate server platform for game developers! www.scoreoid.netANALYSIS: THEORYStart – Current game 15K players.Cross Promote – Newsletter about new game.Exchange – 30% from old game to new game.Finish - 4.5K in players for the new game off the start.
    14. 14. The ultimate server platform for game developers! www.scoreoid.netSHOWCASEJetpack Cross PromotionAngry Birds Newsletter
    15. 15. The ultimate server platform for game developers! www.scoreoid.netSHOWCASEZombie Gunship Cross PromotionZynga Inbox
    16. 16. The ultimate server platform for game developers! www.scoreoid.netWRAP UPWHY?BrandCheapVauleSales
    17. 17. The ultimate server platform for game developers! www.scoreoid.netWRAP UP: WORKFLOW THEORYEngagePromoteCreateBrandAnalysisSalesRetentionChose theright optionCheck yourgame stats
    18. 18. The ultimate server platform for game developers! www.scoreoid.netCONTACTScoreoid / Almog Koren scoreoid / almogdesign Almog / ScoreoidWebsite: www.scoreoid.netE-Mail: almog@scoreoid.net
    19. 19. The ultimate server platform for game developers! www.scoreoid.netQUESTIONS?
    20. 20. The ultimate server platform for game developers! www.scoreoid.netTHANK YOU!

    ×