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2015 Future of Cloud Computing Study

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2015 North Bridge Future of Cloud Computing Study, with Wikibon |Broadest exploration of cloud trends, cloud migration & evolution of the cloud computing sector. Survey participation was the largest to date and included responses from 38 countries. 50 collaborators supported the 5th Annual Future of Cloud Computing study, which reveals that cloud has become an accepted and integral technology. Furthermore, the study shows that despite deployment gaps among clouds, we should expect a future powered by hybrid cloud technologies. The question of whether companies are using the cloud has morphed to how deeply cloud adoption is integrated within the business. From the bottom to the top, all products and services will in some way be powered by the cloud making the promise of goods and services that have the potential to be better tomorrow than today. IT departments have reclaimed the reins on driving company technology strategy and cloud adoption as roles, skills and processes have shifted. Importantly, We’re also seeing the emergence of the cloud as the only way businesses can truly get more out of their data including analyzing and executing on it real-time. On the investment front, 2015 could tip the scale from private to public capital for SaaS companies.

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2015 Future of Cloud Computing Study

  1. THE FUTURE OF 5TH ANNUAL SURVEY 2015 NORTH BRIDGE FUTURE OF CLOUD COMPUTING SURVEY IN PARTNERSHIP WITH WIKIBON CLOUD COMPUTING @North_Bridge @FutureofCloud @Wikibon #futureofcloud
  2. @FUTUREOFCLOUD #FUTUREOFCLOUD full spectrum cloud behind the scenes: growing pains cloud means business great expectations where data lives demographics seismic shifts in it AGENDA investments insights
  3. @FUTUREOFCLOUD #FUTUREOFCLOUD THE COLLABORATORS 2015+ PLATINUM COLLABORATORS COLLABORATORS
  4. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD DEMOGRAPHICS
  5. @FUTUREOFCLOUD #FUTUREOFCLOUD 2011 2012 2013 2014 2015 417 785 855 859 952 RECORD-BREAKING SURVEY >50% OF SURVEY RESPONDENTS FROM TECH INDUSTRY USERS 35% VENDORS 65% @FUTUREOFCLOUD #FUTUREOFCLOUD SURVEY RESPONSES FROM 38 COUNTRIES
  6. @FUTUREOFCLOUD #FUTUREOFCLOUD USER-VENDOR LINE BLURS @FUTUREOFCLOUD #FUTUREOFCLOUD Almost 50% of respondents have role as a user or IT buyer. Within vendor organizations more and more are consuming cloud services. USERSVENDORS
  7. @FUTUREOFCLOUD #FUTUREOFCLOUD FULL SPECTRUM CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD public PaaS hybrid private IaaS SaaS Emerging techs SDN DBaaS
  8. @FUTUREOFCLOUD #FUTUREOFCLOUD JIM MORAN, GENERAL PARTNER, NORTH BRIDGE Cloud has been gaining momentum year-over-year since the Future of Cloud Computing survey was launched five years ago. Last year, we discussed the second cloud front and the rise of “cloud-native” companies. This year, we’re seeing the pervasiveness of cloud disrupt industries across the board as companies look to maximize and implement cloud as a strategic and integral technology. We’re also seeing the emergence of the cloud as the only way businesses can truly get more out of their data including analyzing and executing on it real-time. This will be a huge opportunity, but as the survey showed, because data rarely moves between clouds (Public/Private) companies must first learn how to interconnect disparate data sources into new applications.@engineyard@JIMMORAN1
  9. @FUTUREOFCLOUD #FUTUREOFCLOUD GAINS IN PUBLIC AND HYBRID STRATEGIES @FUTUREOFCLOUD #FUTUREOFCLOUD PUBLIC PRIVATE HYBRID34% 19% 47% UP FROM 2011 UP FROM 2011DOWN FROM 2011 +43.3% PUBLIC -48.4% PRIVATE +19.2% HYBRID
  10. @FUTUREOFCLOUD #FUTUREOFCLOUD SPECIFIC USE CASES DRIVING HYBRID STRATEGIES @FUTUREOFCLOUD #FUTUREOFCLOUD Changing use patterns of applications among end-users, partners and customers is driving hybrid strategies Only 1 in 4 Users of Hybrid Cloud believe they’re leveraging 50-100% of the full capabilities of the hybrid cloud.
  11. @FUTUREOFCLOUD #FUTUREOFCLOUD MIKE SCHUTZ, GENERAL MANAGER, CLOUD PLATFORM MARKETING @engineyard@schutzmike The Future of Cloud 2015 Survey reflects what we see in the marketplace—that public cloud adoption is accelerating while private cloud is still essential for housing significant volumes of data. As cloud adoption continues to gain momentum, businesses—particularly enterprises—will look to hybrid cloud to bring those strategies together as they consider ways to maximize investments and streamline operations with comprehensive, open, and flexible services. This combination is what will help companies transform more quickly, remain relevant, and compete more in today’s era of disruptive innovation.
  12. @FUTUREOFCLOUD #FUTUREOFCLOUD SAAS & IAAS MOST PERVASIVE 77% OF ALL ORGANIZATIONS SAAS IS IN 9% INCREASE FROM 2014 @FUTUREOFCLOUD #FUTUREOFCLOUD IAAS IS IN INCREASE FROM 201467% 19%
  13. @FUTUREOFCLOUD #FUTUREOFCLOUD SaaS, PaaS AND IaaS PaaS $2.3B SaaS $53B IaaS $25B CAGR +19%CAGR +38%CAGR +18% SaaS, PaaS AND IaaS Customer sentiment and revenues associated with SaaS, PaaS and IaaS Year: 2015 From Wikibon 2015-2026 Public Cloud Market Forecasts: http://wikibon.com/public-cloud-market-forecast-2015-2026/
  14. @FUTUREOFCLOUD #FUTUREOFCLOUD OTHER CLOUD TECHNOLOGIES SHOW STRONG GROWTH IN TWO YEARS, DBaaS EXPECTED TO continue its strong growth up 20% from 2015 DbaaS PaaS SDN 38% 52% 23% @FUTUREOFCLOUD #FUTUREOFCLOUD
  15. @FUTUREOFCLOUD #FUTUREOFCLOUD THE PERVASIVENESS OF CLOUD ENTERTAINMENT NAVIGATION MAINTENANCE COMMUNICATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD
  16. @FUTUREOFCLOUD #FUTUREOFCLOUD BRIAN GRACELY, SENIOR CLOUD ANALYST, WIKIBON @engineyard@BGRACELY Deploying to Public Cloud or Hybrid Cloud are no longer ‘if’ questions, but ‘when’ questions. Wikibon forecasts that over the next 10 years, Hybrid Cloud will be the predominant usage model that will include 1/3 of IT spending on Public Cloud. The Future of Cloud data shows that businesses see cloud as a way for IT to deliver business agility for competitive advantage.
  17. @FUTUREOFCLOUD #FUTUREOFCLOUD SEISMIC SHIFTS IN IT @FUTUREOFCLOUD #FUTUREOFCLOUD
  18. @FUTUREOFCLOUD #FUTUREOFCLOUD DRIVERS cost scalability agility scalability cost agility innovation innovation
  19. @FUTUREOFCLOUD #FUTUREOFCLOUD AGILITY AND SCALABILITY CO-PILOTS @FUTUREOFCLOUD #FUTUREOFCLOUD scalability agility innovation Innovation is far less cited as a reason than it was 5 yrs ago
  20. @FUTUREOFCLOUD #FUTUREOFCLOUD SYSTEMS OF ENGAGEMENT + SYSTEMS OF INSIGHT MOVE TO THE CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD sales & marketing systems of record business analytics customer service
  21. @FUTUREOFCLOUD #FUTUREOFCLOUD JOE KINSELLA, FOUNDER AND CTO, CLOUDHEALTH TECHNOLOGIES @engineyard@JoeKinsella The cloud has finally gone mainstream. Companies of all sizes, across all industries are taking advantage of everything the cloud has to offer. This has lead to a seismic shift in IT where they are taking on more of a leadership role as organizations increasingly prioritize centralized cloud governance while maintaining decentralized management.
  22. @FUTUREOFCLOUD #FUTUREOFCLOUD BEHIND THE SCENES; GROWING PAINS @FUTUREOFCLOUD #FUTUREOFCLOUD
  23. @FUTUREOFCLOUD #FUTUREOFCLOUD INHIBITORS @FUTUREOFCLOUD #FUTUREOFCLOUD regulatory interoper- ability security complexity reliability lock-in 2011 2015 security lock-in privacy complexity regulatory
  24. @FUTUREOFCLOUD #FUTUREOFCLOUD COST INCREASINGLY A CONCERN @FUTUREOFCLOUD #FUTUREOFCLOUD Cost is 3X as likely to be a concern today v. 5 yrs ago
  25. @FUTUREOFCLOUD #FUTUREOFCLOUD IT HAS JOINED THE PARTY disaster recovery comms app devweb content mgmt @FUTUREOFCLOUD #FUTUREOFCLOUD
  26. @FUTUREOFCLOUD #FUTUREOFCLOUD WHERE DATA LIVES @FUTUREOFCLOUD #FUTUREOFCLOUD
  27. @FUTUREOFCLOUD #FUTUREOFCLOUD DATA IS ON THE MOVE @FUTUREOFCLOUD #FUTUREOFCLOUD of data moved in 2015 from public to private/hybrid 38% WHY? 52% cost 56% control 62% privacy 52% speed
  28. @FUTUREOFCLOUD #FUTUREOFCLOUD CHALLENGES MOVING DATA @FUTUREOFCLOUD #FUTUREOFCLOUD WHY? 29% privacy 33% bandwidth 40% technical difficulties 28% cost Many of the early inhibitors to cloud adoption from our 2011 survey have resurfaced when it comes to data transfer
  29. CASE STUDY CASE STUDY FOR CHALLENGE CUSTOMER APPLICATION CATEGORY @FUTUREOFCLOUD #FUTUREOFCLOUD Like other major companies worldwide, Rockwell Automation needed better, faster, and cheaper ways to manage and analyze ever- larger amounts of data. @ROKAUTOMATION Rockwell had an overwhelming number of control systems to monitor, analyze, and support. The company had outgrown the capacity of its internal datacenters and needed a solution that would support big data. Building that solution itself would have required integration with the company’s existing systems, as well as integrating on- premises with cloud, and batch processing with live streaming. Discrete Manufacturing Rockwell has taken major steps forward with a comprehensive data approach based on Microsoft Azure technologies. The company’s data strategy is paying off with solutions that come to market faster, cost less to build and maintain, and enable the company to build its business and to serve its customers in entirely new ways. 90% Reduction in costs
  30. @FUTUREOFCLOUD #FUTUREOFCLOUD IT’S NOT A HYBRID WORLD ¾ of company data in significant volumes is living in private or public clouds. Very few are adopting a hybrid approach @FUTUREOFCLOUD #FUTUREOFCLOUD
  31. @FUTUREOFCLOUD #FUTUREOFCLOUD IT’S NOT A HYBRID WORLD… YET Company data in public/private, hybrid clouds is forecast to grow over the next two years 2X @FUTUREOFCLOUD #FUTUREOFCLOUD
  32. @FUTUREOFCLOUD #FUTUREOFCLOUD PRAT MOGHE, FOUNDER AND CEO, CAZENA The 2015 Future of Cloud survey data highlights the cloud's continuing maturation and spread to all aspects of enterprise IT. Data migration and security challenges still hinder adoption but are now being addressed with automation and controls. As enterprises gain confidence and trust, big data as a service in particular is poised for rapid growth over the next 24 months, driven by business analytics, customer service and marketing initiatives. @engineyard@pratmoghe
  33. @FUTUREOFCLOUD #FUTUREOFCLOUD THE CLOUD MEANS BUSINESS @FUTUREOFCLOUD #FUTUREOFCLOUD
  34. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD LIFTS OPEN SOURCE @FUTUREOFCLOUD #FUTUREOFCLOUD
  35. @FUTUREOFCLOUD #FUTUREOFCLOUD WHAT’S STOPPING YOU? Standards and vendor policies aren’t serving as deterrents @FUTUREOFCLOUD #FUTUREOFCLOUD Top Factors holding back Users from Public Cloud 3 expertiseprivacysecurity user
  36. @FUTUREOFCLOUD #FUTUREOFCLOUD GREAT EXPECTATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD
  37. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD TIME TO WOW: SAAS 78%EXPECT ROI IN <3 MOS @FUTUREOFCLOUD #FUTUREOFCLOUD
  38. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD TIME TO WOW: PAAS 58% @FUTUREOFCLOUD #FUTUREOFCLOUD EXPECT ROI IN <3 MOS
  39. CASE STUDY CASE STUDY FOR CHALLENGE CUSTOMER APPLICATION CATEGORY @FUTUREOFCLOUD #FUTUREOFCLOUD The City of Los Angeles launched an initiative to replatform more than 20 city websites on the Acquia Platform with an eye toward faster innovation, mobile delivery, and increasing online services on behalf of the city’s 4 million residents. @ACQUIA Before its move to an open cloud platform, the City of Los Angeles was hamstrung by an aging, 12-year-old CMS that provided little ability to keep up with citizens’ rapidly shifting expectations for online services.Digital Experience Delivery Los Angeles is scaling its digital presence and increasing citizen access to services while ensuring a consistent, mobile-friendly experience for the city’s visitors. Better services, delivered through rapid, agile development in the cloud, resulted in a 20 percent increase in pageviews in its first year. 4Million Residents
  40. @FUTUREOFCLOUD #FUTUREOFCLOUD DEVOPS – FASTER FEATURES, LOWER COST of all survey respondents have begun devops in small teams 37% @FUTUREOFCLOUD #FUTUREOFCLOUD DEVOPS ADOPTION IS STILL IN ITS EARLY STAGES ("PIONEERS") AND IN SMALL GROUPS.
  41. @FUTUREOFCLOUD #FUTUREOFCLOUD DEVOPS IS THE BRIDGE TO GET YOU TO TRUE SCALABILITY AND AGILITY Full agility and constant product cycles call for move to software model and critical changes in operations @FUTUREOFCLOUD #FUTUREOFCLOUD
  42. @FUTUREOFCLOUD #FUTUREOFCLOUD CHRISTOPHER STONE, CHIEF PRODUCTS OFFICER @engineyard@ACQUIA Competitive advantage starts with the cloud. Survey respondents understand well that the cloud delivers immediate results. Organizations adopt a Platform as a Service so they can start fast, deploy continuously, and scale without limits. With the cloud, organizations can build higher quality applications and innovate more rapidly with greater resiliency and security than otherwise possible.
  43. @FUTUREOFCLOUD #FUTUREOFCLOUD USER PERSPECTIVES @FUTUREOFCLOUD #FUTUREOFCLOUD
  44. @FUTUREOFCLOUD #FUTUREOFCLOUD FOR CLOUD RELATIONSHIPS COMPANIES WANT SIMPLE, CLEAR RELATIONSHIPS @FUTUREOFCLOUD #FUTUREOFCLOUD are using direct or credit card channels with cloud vendors direct credit card3in 4 user
  45. @FUTUREOFCLOUD #FUTUREOFCLOUD ad hoc relationships CHOOSING A CLOUD VENDOR 50-50 @FUTUREOFCLOUD #FUTUREOFCLOUD as part of a strategic plan. STILL ABOUT VS. user
  46. @FUTUREOFCLOUD #FUTUREOFCLOUD NUMBER OF VENDORS: LESS IS MORE 75% @FUTUREOFCLOUD #FUTUREOFCLOUD OF COMPANIES ARE USING LESS THAN 10 VENDORS user
  47. @FUTUREOFCLOUD #FUTUREOFCLOUD HOW MANY VENDORS – SAAS, PAAS, IAAS 61% using one vendor 71% using more than one vendor IaaS SaaS PaaS 50/50 between one and many vendors @FUTUREOFCLOUD #FUTUREOFCLOUD user
  48. @FUTUREOFCLOUD #FUTUREOFCLOUD WHY USE MULTIPLE VENDORS? 45.9% CLOUD EXPERTISE MATTERS @FUTUREOFCLOUD #FUTUREOFCLOUD CHOOSING MULTIPLE VENDORS BECAUSE OF THEIR CAPABILITIES user
  49. @FUTUREOFCLOUD #FUTUREOFCLOUD vendor CLOUD GO-TO-MARKET STRATEGIES FOR VENDORS >50% Cloud vendors are providing direct to user cloud services @FUTUREOFCLOUD #FUTUREOFCLOUD
  50. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD GO-TO-MARKET STRATEGIES FOR VENDORS IN THE FUTURE Even more are expected to buy it online in the next 2 yrs up 56%@FUTUREOFCLOUD #FUTUREOFCLOUD vendor
  51. CASE STUDY CASE STUDY FOR CHALLENGE CUSTOMER APPLICATION CATEGORY @FUTUREOFCLOUD #FUTUREOFCLOUD Nightingale publishes Electronic Health Record (EHR) and Practice Management software with the goal of simplifying the way healthcare is managed. The company’s technology keeps track of more than 17 million patient records. Nightingale selected CenturyLink for a hybrid solution consisting of cloud hosting and colocation services. @CENTURYLINKENT Nightingale, a provider of Electronic Health Records (EHR) and Practice Management solutions for healthcare organizations, needed a cost effective way to accelerate expansion in the United States market while expanding their product’s feature set to make it compatible with a broader range of end user devices. Cloud, hybrid cloud, colocation and hybrid IT services Nightingale is enjoying the ability to operate cost effectively in multiple regions while maintaining compliance with data sovereignty, a high level of reliability, system availability, and disaster preparedness. “We can build a completely new pod environment in a new location in an hour. This gives us a whole new level of confidence in our ability to deliver high service levels to our customers.” Ijaaz Ullah VP of Information Technology and Privacy Officer Nightingale
  52. @FUTUREOFCLOUD #FUTUREOFCLOUD INVESTMENTS IN CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD
  53. @FUTUREOFCLOUD #FUTUREOFCLOUD 53 SAAS PRIVATE INVESTMENTS OF $70M+ CAP IQSource 0 5 10 15 20 25 2010 2011 2012 2013 2014 2015 YTD #oftransactions DRAMATIC rise in large funding rounds for SaaS companies over last 6 years
  54. @FUTUREOFCLOUD #FUTUREOFCLOUD 54 SAAS M&A AND PUBLIC EQUITY RAISED CAP IQSource 8369 16067 21985 17005 30118 14978 959 970 1990 3581 3971 7789 0 5000 10000 15000 20000 25000 30000 35000 40000 2010 2011 2012 2013 2014 2015 YTD $Millions M&A Public Equity (IPO & Follow-on) $127.8B in SaaS value creation since 2010 $9,328 $17,037 $23,975 $20,586 $34,089 $22,767
  55. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD & SAAS PRIVATE FINANCINGS *Note: (As of 6/16/2014) larger deal size due to seven $100M+ amounts raised this year from Actifio, Anaplan, Domo, Dropbox, Inside Sales, New Relic, Pure Storage Source $1.9B 203 deals $9.2M/deal 2010 $3.2B 323 deals $9.9M/deal 2011 $4.2B 386 deals $10.8M/deal 2012 $4.8B 417 deals $8.4M/deal 2013 $5.3B 334 deals $15.7M/deal 2014 $7.6B 470 deals $16.2M/deal 2015YTD Total financing rose 4X over the past five years Deal size rose 1.8X over the same period
  56. @FUTUREOFCLOUD #FUTUREOFCLOUD PRIVATE VS. PUBLIC CAPITAL RAISED IN SAAS CAP IQSource Will Public Capital Fundraising in SaaS OUTPACE Private Capital Fundraising for the first time since 2010? 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2010 2011 2012 2013 2014 2015 YTD #Millions Private Financings Public Equity (IPO & Follow-on)
  57. @FUTUREOFCLOUD #FUTUREOFCLOUD 57 INVESTMENTS IN CLOUD $6.9B VALUATION 4NEW INVESTMENTS 3 EXITS
  58. @FUTUREOFCLOUD #FUTUREOFCLOUD INSIGHTS @FUTUREOFCLOUD #FUTUREOFCLOUD
  59. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD RADICAL SHIFTS IN RULES
  60. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD NEW WAVE OF DATA OPPORTUNITIES ONLY POSSIBLE IN THE CLOUD
  61. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD IS INTEGRAL IN EVERY NEW PRODUCT
  62. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD A NEW IT @FUTUREOFCLOUD #FUTUREOFCLOUD
  63. @FUTUREOFCLOUD #FUTUREOFCLOUD THANK YOU+ PLATINUM COLLABORATORS COLLABORATORS
  64. @FUTUREOFCLOUD #FUTUREOFCLOUD FIND OUT MORE #FUTUREOFCLOUD I @FUTURE OF CLOUD WWW.NORTHBRIDGE.COM I @NORTH_BRIDGE http://wikibon.com/ I @WIKIBON FUTURE OF CLOUD @JIMMORAN1 JIM MORAN @BGRACELY BRIAN GRACELY

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